Marketing Commons^™

On Shelf Availability: A Literature Review & Conceptual Framework, Kristie Spielmaker

Marketing Undergraduate Honors Theses

On-Shelf Availability (OSA) is a key performance indicator for the retail industry, greatly impacting profit and customer loyalty. Strong competition in the industry causes retailers and suppliers to put heavy emphasis on improving performance in an effort to satisfy consumers and keep them coming back to their store or product. Over 40 years of research has been done on OSA and its complement, out-of stock (OOS), however very little progress has been made in improving performance in these areas, leading to the belief that gaps in extant research exist. In order to solve the OOS problem, the key drivers of …

The Observing Public's Perception On Individual's Behavior When Pressured With Unethical Decisions, Amanda Hancock

Marketing Undergraduate Honors Theses

This study examines how public perception of individuals pressured with unethical decisions can be dependent on perceived personality traits of the individual. An observer's perception is analyzed through two perspective behaviors: normative (desired) and expected. The two personality traits examined are perceived ambition and perceived individual power distance. Data was obtained for this study from a sample of 152 undergraduate students through a survey where respondents were randomly given one of four manipulated scenarios. The survey measured the respondent's beliefs on what an individual in the scenario should (normative) and would (expected) do when faced with an unethical decision. The …

Celebrity Athlete Endorser Effectiveness: Construction And Validation Of A Scale, Theodore Byrne Peetz

UNLV Theses, Dissertations, Professional Papers, and Capstones

The use of celebrity athletes as endorsers has become a popular marketing strategy. Celebrity athletes are often used to endorse products because it is believed they positively impact brand attitudes (Friedman & Friedman, 1979; Kamins, et. al., 1989; Till, Stanley, Priluck, 2008) and fostering brand loyalty (Bush, et. al., 2004). In addition, celebrity athletes are used to help a company differentiate their products and build instant name recognition (Henriks, 1996). This dissertation explored factors associated with celebrity endorser effectiveness. The conceptual framework for this study was grounded by the Source Credibility Model (Hovland, Janis, & Kelley, 1953; Hovland & Weiss, …

Book Review: Steven D. Levitt And Stephen J. Dubner, Superfreakonomics, James W. Gentry

Department of Marketing: Faculty Publications

I listened to Freakonomics on audiotape borrowed from the library and liked it sufficiently to spring for the sequel SuperFreakonomics. The authors place great emphasis on the role of incentives in generating human behaviors. One does not need to read the first book in order to enjoy the second book, as the latter is just an extension of the first that focuses on new issues. I do recommend reading both books as they are thought provoking, which is my highest praise for scholarly communication in any form.

The strength of the book is that the problems facing society are …

Book Review: Tim Wu, The Master Switch: The Rise And Fall Of Information Empires, Robert A. Mittelstaedt

Department of Marketing: Faculty Publications

This book is both a chronicle of the past and a look to the future. The author, a law school professor at Columbia University on leave at the Federal Trade Commission when the book was published, reviews the history of the telegraph, telephone, movies, radio (amplitude modulation [AM] and frequency modulation [FM]), and television (broadcast and cable) industries. In all of these, he finds a recurring pattern, a cycle in which the industry begins in a state of chaos with many entrepreneurs competing for the right to provide peoplewith the means of receiving and/or sending information. The chaos period is …

서비스 실패요인이 보복행위에 미치는 영향과 관계품질의 조절효과, Mo Ran Kim, Kwang Ho Ahn

Asia Marketing Journal

Service failure and a poor service recovery may lead loyal customers to try to aggressively punish the service firm. We use perceived betrayal and desire for vengeance as the key constructs to understand customer retaliation. Perceived betrayal is defined as a customer`s belief that a firm has intentionally violated what is normative in the context of their relationship. And the desire for vengeance is defined as the retaliatory feelings that consumers feel toward a firm, such as the desire to exert harm on the firm. The perceived betrayal and the desire for vengeance are key antecedents of retaliatory behaviors such …

Editorial, Sang Yong Kim

Asia Marketing Journal

No abstract provided.

전환 좌절상황에서 소비자의 부정적 심리반응에 관한 연구, Yun Hee Jeong

Asia Marketing Journal

Despite the voluminous research on switching barriers, the notion that they can generate negative responses has not been investigated. Further, a critical question is what determines the strength of such negative responses, to address this question, the classic then of psychologjcal reactance is briefly reviewed, and the idea of switching barrier is advanced. This study attempts to suggest a model on the negative effects of switching- frustrated situation, based on the studies on psychological reactance. According to psychological reactance theory(Brehm 1966), whenever a freedom is threatened or removed, individuals are motivated, at least temporarily, to restore their freedom, For example, …

신차와 중고차간 프로모션의 상호작용에 대한 연구, Kwang Pil Chang

Asia Marketing Journal

In a market where new and used cars are competing with each other, we would run the risk of obtaining biased estimates of cross elasticity between them if we focus on only new cars or on only used cars. Unfortunately, most of previous studies on the automobile industry have focused on only new car models without taking into account the effect of used cars ``pricing policy on new cars`` market shares and vice versa, resulting in inadequate prediction of reactive pricing in response to competitors`` rebate or price discount. However, there are some exceptions. Purohit (1992) and Sullivan (1990) looked …

기술 준비도와 소비자 준비도가 Self Service Technology 사용동기와 태도 및 사용의도에 미치는 영향, Hyeon Sook Shim, Sang Lin Han

Asia Marketing Journal

Researches about the relationship between SST (Self Service Technology) and TRI (Technology Readiness Index) have been carried out after WI was developed by Parasuraman and his colleagues (2000). We hypothesize Consumer Readiness can also influence consumer`s motivation, attitude, and intent to use SST Currently, there has been no research on this subjet. In this study, we investigated the relationship between TR. Consumer Readiness and SST Core Athtudinal Model which Dabholkar & Bagozzi (1994) proposed. The researchers also investigated moderating effects of consumer traits and situational factors to verify the acceptance of such forms of service delivery by all kinds of …

묶음제품 가격 할인 제시 프레이밍 효과： 지각된 소비 혜택과 품질 불확실성의 영향을 중심으로, Mee Ja Im

Asia Marketing Journal

Constructing attractive bundle offers depends on more than an understanding of the distribution of consumer preferences. Consumers are also sensitive to the framing of price information in a bundle offer. In classical economic theory, consumers ``utility should not change as long as the total price paid stays same. However, even when total prices are identical, consumers`` preferences toward a bundle product could be different depending on the format of price presentation and the locus of price discount. A weighted additive model predicts that the impact of a price discount on the overall evaluation of the bundle will be greater when …

고객만족이 기업의 신용평가에 미치는 영향, In Soo Jeon, Myung Hoon Chun, Jung Su Yu

Asia Marketing Journal

Nowadays, customer satisfaction has been one of company`s major objectives, and the index to measure and communicate customer satisfaction has been generally accepted among business practices. The major issues of CSI (customer satisfaction index) are three questions, as follows: (a) what level of customer satisfaction is tolerable, (b) whether customer satisfaction and company performance has positive causality, and (c) what to do to improve customer satisfaction. Among these, the second issue is recently attracting academic research in several perspectives. On this study, the second issue will be addressed. Many researchers including Anderson have regarded customer satisfaction as core competencies, such …

The Role Of Perceived Quality In New Product Adoption Process In China, Ji Yoon Kim, Xina Yuan

Asia Marketing Journal

No abstract provided.

Imsa360: Spring 2012, Imsa Fund

IMSA Fund Reports

We are all still basking in the glow of a wonderful 25th Anniversary Gala attended by more than 250 dear friends and supporters of IMSA. It has been truly inspiring to hear alumni, alumni parents and staff proudly reflect on our first 25 years as well as share extraordinary excitement in anticipation of our next 25.

For the past two and a half decades, IMSA faculty and staff have excelled at “igniting and nurturing” creative, ethical, scientific minds through inquiry based activities, demanding rigor and close relationships. In turn the students have continuously helped us learn how to teach – …

Twitter: Businesses Increasing Their Revenues 140 Characters At A Time, Adekemi O. Oyalabu

Honors Projects in Communication

With the consumer market becoming more competitive by the day, businesses must find innovative yet cost effective means of reaching their target markets and steadily increasing their revenues. While businesses compete with one another to remain the best, they must have a strategic market plan that differentiates their products and/or services from their competitors. In an effort to do this, many businesses have begun using social networking sites such as Facebook, MySpace, and LinkedIn as a means of reaching their target markets. Such sites have opened businesses to a new level of advertising where they reach consumers faster, have the …

F.A.C.E.S. (Faculty Academic Community Education Showcase): Professional Growth Experiences In A Career University, Paul J. Colbert, Ph.D.

MBA Faculty Conference Papers & Journal Articles

Institutes of higher education exist for the purpose of developing, fostering, nurturing, and stimulating the intellectual growth and development of students. The core values of a college education provide students conceptual and practical educational opportunities that focus on improving their skills and knowledge. These skills and knowledge translate into purposeful, real-life learning experiences. However, in the academic community, learning is not restricted to students. Faculty, too, must be supported and provided opportunities for personal and professional growth and development. Although professional development is not a novel concept in the education profession, schools often take up the gauntlet, but fall short …

Behavioral Lab For Conducting Experiments In Marketing And Psychology, Vishal Lala, Richard Velayo, Stephen Salbod, Weihua Niu

Cornerstone 3 Reports : Interdisciplinary Informatics

No abstract provided.

On The Value Relevance Of Retailer Advertising Spending And Same-Store Sales Growth, Kapil R. Tuli, Anirban Mukherjee, Marnik Dekimpe

Research Collection Lee Kong Chian School Of Business

In response to recent calls to study factors that determine a retailer's stock price, this study draws on signaling theory to examine the impact of two key marketing metrics that are widely disclosed by retailers to investors, advertising spending and growth in same-store sales (COMPS), and highlights the moderating role of various firm- and sector-specific factors. Using a stock-response model estimated on a sample of 1,646 observations for 257 retailers, the authors find that the value relevance of advertising spending and COMPS depends on the financial condition of, and the competitive pressures faced by, the retailer. In addition, the positive …

Social Recruiting: The Role Of Social Networking Websites In The Hiring Practices Of Major Advertising And Public Relations Firms, Keri Cook

Senior Honors Theses

The purpose of this study is to determine the role that professional networking websites, such as LinkedIn, play in the hiring decisions of talent recruiters at major advertising and public relations firms. A study of literature relating to social media, traditional recruitment techniques and legal implications regarding the use of networking websites in the hiring process provided a foundation for the study. Primary research, in the form of online surveys distributed to hiring managers at some of the largest international advertising and public relations firms, was conducted to set a foundation for understanding the use of networking websites in the …

Imsa360: Spring 2012, Imsa Fund

Documents

IMSA Founding Father and Nobel Laureate Dr. Leon Lederman has spent the better part of 90 years tirelessly improving science education. Because of his legacy, Illinois, the nation and the world will reap the benefits for generations to come.

On April 14, 2012 at IMSA’s 25th Anniversary Gala, members of the IMSA community celebrated the 90th birthday of a state and national treasure—Dr. Leon Lederman. It was a fitting tribute for a man who changed the lives and futures of generations of talented students in Illinois by giving them a home where they could reach their full potential.