2013-March-15-Entertainment-Themed Trip,
2013
East Tennessee State University
2013-March-15-Entertainment-Themed Trip, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-March-08-Veterans' Lounge,
2013
East Tennessee State University
2013-March-08-Veterans' Lounge, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-March-07-M.Ed. Concentration In Teacher Leadership,
2013
East Tennessee State University
2013-March-07-M.Ed. Concentration In Teacher Leadership, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-March-07-Economic Development Workshop,
2013
East Tennessee State University
2013-March-07-Economic Development Workshop, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-March-05-Etsu Family Physicians Takes ‘Tar Wars’ To Kingsport Elementary Students,
2013
East Tennessee State University
2013-March-05-Etsu Family Physicians Takes ‘Tar Wars’ To Kingsport Elementary Students, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-March-02-Red Bus Project,
2013
East Tennessee State University
2013-March-02-Red Bus Project, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Digital Marketing: The Re-Imagination Of Technology,
2013
California Polytechnic State University - San Luis Obispo
Digital Marketing: The Re-Imagination Of Technology, Tarin Gyermek
Graphic Communication
As technology continues to advance and improve, marketing trends are beginning to shift into the digital space. Addressing the generation gap within digital marketing, this paper reveals the latest digital strategies being utilized, while comparing results from marketers and the younger generation targets they are trying to hit. Both groups were asked a series of nine questions ranging from the following topics: basic demographics, difficulties faced in digital marketing, views of the industry as a whole, as well as opinions on the digital age gap. Data was collected separately and analyzed quantitatively to provide further insight. Solution paths and methods …
2013-March-01-Tsbdc 2012 Stats,
2013
East Tennessee State University
2013-March-01-Tsbdc 2012 Stats, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Implementation Of New Marketing Strategies By The Salesperson: The Constraining Factor Model,
2013
University of Nebraska-Lincoln
The Implementation Of New Marketing Strategies By The Salesperson: The Constraining Factor Model, Jeffrey S. Johnson
College of Business: Dissertations, Theses, and Student Research
The implementation of marketing strategies has long been espoused as a key concern of academics and practitioners due to its importance to firm performance. Despite this fact, strategic implementation remains a perennial challenge for firms. This may be in part due to the focus placed on strategic formation rather than strategic implementation. Additionally, as the preponderance of empirical explorations into the implementation phenomenon have been conducted at the firm level, significant opportunity remains to understand implementation on an individual level. Of the organization roles germane to strategic implementation, that of the salesperson is arguably one of the most important. The …
The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry,
2013
California Polytechnic State University - San Luis Obispo
The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca
Journalism
No abstract provided.
2013 March,
2013
Morehead State University
2013 March, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for March of 2013.
The Effect Of Crm Outsourcing On Shareholder Value: A Contingency Perspective,
2013
University of North Carolina at Chapel Hill
The Effect Of Crm Outsourcing On Shareholder Value: A Contingency Perspective, Kalaignanam Kartik, Tarun Kushwaha, Jan-Benedict E. M. Steenkamp, Kapil R. Tuli
Research Collection Lee Kong Chian School Of Business
CRM refers to processes that involve interaction with end-users or customers. The increased emphasis on CRM today stems from changes in the business environment, availability of large amounts of data and advances in information technology.Outsourcing of customer relationship management (CRM) processes is rapidly becoming a competitive imperative for firms. However, there is little evidence on why the performance implications of outsourcing CRM processes differ so much across firms. In this study, the authors examine the impact of CRM outsourcing on shareholder value. The authors draw on insights from agency theory and the resource-based view of the firm in an international …
A Critical Review Of The Literature For Sales Educators,
2013
University of Wisconsin–Whitewater
A Critical Review Of The Literature For Sales Educators, Shannon Cummins, James W. Peltier, Robert Erffmeyer, Joel Whalen
Marketing & Entrepreneurship Faculty Publications
The Journal of Marketing Education is publishing a special issue on Sales Education and Training in August 2014. In this article, we review the sales education literature from four primary journals and the business literature at large. The four primary journals are the Journal of Marketing Education, Marketing Education Review, Journal of Education in Business, and the Journal of Personal Selling & Sales Management. Of the 107 identified articles, experiential learning, assessment, and career development were the three most prominent topics. Future research opportunities in sales education, including those for the special issue, are offered across nine topical …
A Critical Review Of The Literature For Sales Educators,
2013
University of Nebraska at Omaha
A Critical Review Of The Literature For Sales Educators, Shannon Cummins, James W. Peltier, Robert Erffmeyer, Joel Whalen
Marketing & Entrepreneurship Faculty Publications
The Journal of Marketing Education is publishing a special issue on Sales Education and Training in August 2014. In this article, we review the sales education literature from four primary journals and the business literature at large. The four primary journals are the Journal of Marketing Education, Marketing Education Review, Journal of Education in Business, and the Journal of Personal Selling & Sales Management. Of the 107 identified articles, experiential learning, assessment, and career development were the three most prominent topics. Future research opportunities in sales education, including those for the special issue, are offered across nine topical …
Factors Affecting Students’ Decision Of Hotel Selection,
2013
Johnson & Wales University - Providence
Factors Affecting Students’ Decision Of Hotel Selection, Mingyang Liu, Ritong He
MBA Student Scholarship
The goal of this research is to identify the factors affecting students’ hotel choices, to examine the impact of hotel servers when a potential guest selects a hotel, and to determine how hotel servers influence a student’s preference. The target populations for this study were Johnson & Wales University students who had stayed in U.S. hotels. A print-out questionnaire survey was distributed, descriptive statistics, and z-tests were used to address the research hypothesis. The results of the study indicated a significant positive relationship between hotel services and students’ decisions on their hotel selection. Location of the hotel, online information, and …
Fletcher And Company - Covington, Kentucky (Sc 662),
2013
Western Kentucky University
Fletcher And Company - Covington, Kentucky (Sc 662), Manuscripts & Folklife Archives
Manuscript Collection Finding Aids
Finding aid and scan (Click on "additional files" below) for Manuscripts Small Collection 662. Advertising letter mailed from the office of Fletcher and Company, general lottery agents, Covington, Kentucky, offering 16 tickets on the “Royal Havana or Cuba Plan Lottery” for $10.00.
Why The Dog Ate My Newspaper!,
2013
Singapore Management University
Why The Dog Ate My Newspaper!, Singapore Management University
Perspectives@SMU
Singapore Press Holdings (SPH) rolls out its ‘Peel and Taste’ campaign. Multi-sensory marketing campaigns — which integrate at least one of the five senses into the marketing programme — are here to stay in the marketing industry, says Geoff Tan, SPH’s senior vice president and head of Strategic Marketing, of the trend which could see readers (or the family dog retrieving the paper) getting a taste of newly-launched food products in their favourite newspaper.
Implications Of Caritas In Veritate For Marketing And Business Ethics,
2013
University of Toledo
Implications Of Caritas In Veritate For Marketing And Business Ethics, Thomas A. Klein, Gene R. Laczniak
Marketing Faculty Research and Publications
In an effort to assess the latest thinking in the Roman Catholic Church on economic matters, we examine the newest encyclical by Pope Benedict XVI, Caritas in Veritate (Charity in Truth) for guidance concerning marketing and business strategy. Core ethical values, consistent with historical Catholic Social Teachings (CST), are retained. However, some important nuances are added to previous treatments, and, reflecting the mind of the current Pontiff, certain points of emphasis are shifted to account for recent global developments. Key areas of consistency and differences (as we perceive them) are spelled out along with some brief commentary on the evolution …
2013 February,
2013
Morehead State University
2013 February, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for February of 2013.
Adding Small Differences Can Increase Similarity And Choice,
2013
Singapore Management University
Adding Small Differences Can Increase Similarity And Choice, Jongmin Kim, Nathan Novemsky, Ravi Dhar
Research Collection Lee Kong Chian School Of Business
Similarity plays a critical role in many judgments and choices. Traditional models of similarity posit that increasing the number of differences between objects cannot increase judged similarity between them. In contrast to these previous models, the present research shows that introducing a small difference in an attribute that previously was identical across objects can increase perceived similarity between those objects. We propose an explanation based on the idea that small differences draw more attention than identical attributes do and that people’s perceptions of similarity involve averaging attributes that are salient. We provide evidence that introducing small differences between objects increases …
