From Thinking To Action,
2013
Asia Marketing Journal (AMJ)
From Thinking To Action, Dong Won Min, Hyun Mo Kang
Asia Marketing Journal
Recent developments in embodied cognition suggest that people process environmental information by using their bodily state and mental simulation. The focus of embodiment theory is that cognitive processing is based on the interaction among the body, the mind, and the world. Based on embodied theories of cognition, the authors predict that when the representation of marathon running is activated, bodily feedback such as tiredness and thirst will occur because mental simulation of marathon running contains sensorimotor representation of marathon running. As a result, it is predicted that participants primed with marathon runner will have more desire to have products that …
What Makes Consumers To Prolong Their Consumption On Perishable Food Beyond Its Expiration Date?,
2013
Asia Marketing Journal (AMJ)
What Makes Consumers To Prolong Their Consumption On Perishable Food Beyond Its Expiration Date?, Hyun Suk Suh, Hyoung Jun Ju
Asia Marketing Journal
Consumers empty perfectly safe to intake perishable foods everyday if they are older than what prints on expiration date. The variation in expiration dating is freshness labeling represented in various terms such as sell by, package, best before, and so on. Regardless of the terms used and meanings are attached, consumers tend to conceive of freshness labeling on food as end of its shelf-life. Consequently, the food waste becomes a big issue for businesses in food sector. In an effort to demonstrate flexibility on this, KFDA(Korea Food & Drug Administration) introduced “best before” date in domestic market place to reduce …
A Study On The Role Of Locomotion Orientation As An Antecedent Of Salespeople` Selling Behavior,
2013
Asia Marketing Journal (AMJ)
A Study On The Role Of Locomotion Orientation As An Antecedent Of Salespeople` Selling Behavior, Ihn Goo Lee, Seong Goo Ji
Asia Marketing Journal
The purpose of this study is to investigate the effects of the locomotion orientation on salespeople` sales performance with the mediating effect of selling behavior(adaptive selling behavior, SOCO). And we figure out the relationship between customer-oriented selling behavior and adaptive selling behavior because those relationships are not clear. The authors infer research hypotheses based on literature review. We have confirmed the reliability and validity test and those results can be acceptable. Hypotheses test were conducted with structural equation modeling, AMOS. All paths in the research model reasoned by authors have been supported statistically at the significant level. This study with …
2013-July-30-M.A. Appalachian Studies,
2013
East Tennessee State University
2013-July-30-M.A. Appalachian Studies, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-30-Tipton: 'Loving Someone',
2013
East Tennessee State University
2013-July-30-Tipton: 'Loving Someone', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-29-Public Safety Accredited,
2013
East Tennessee State University
2013-July-29-Public Safety Accredited, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-26-Climate Change Training By Dr. Audrey Depelteau,
2013
East Tennessee State University
2013-July-26-Climate Change Training By Dr. Audrey Depelteau, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-26-Researchers Battle Cancer,
2013
East Tennessee State University
2013-July-26-Researchers Battle Cancer, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-25-Tncpe Board Appointment,
2013
East Tennessee State University
2013-July-25-Tncpe Board Appointment, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-25-Humanism, Bioethics,
2013
East Tennessee State University
2013-July-25-Humanism, Bioethics, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-25-Now Seating Campaign,
2013
East Tennessee State University
2013-July-25-Now Seating Campaign, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-24-Women Coal Miners,
2013
East Tennessee State University
2013-July-24-Women Coal Miners, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-23-Welcome International Students,
2013
East Tennessee State University
2013-July-23-Welcome International Students, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-23-Violence Against Women,
2013
East Tennessee State University
2013-July-23-Violence Against Women, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Does Social Media Affect Consumer Decision-Making?,
2013
Johnson & Wales University - Providence
Does Social Media Affect Consumer Decision-Making?, Patarawadee Sema
MBA Student Scholarship
Does social media affect consumer decision-making? Social media becomes an important communication tool that people use to connect to other people or organization. People use social media to share their experiences, reviews, information, advice, warnings, tips and/or any kind of issues that are interesting to their “connection” or friends. That information is a helpful source, which may influence consumer’s decision-making. Most of studies showed that people use information on social media as the guideline for their future purchase or planning their future trip. Also, social media is used as an advertising for the marketer. Marketers take this advantage and create …
2013-July-19-Nursing Dean,
2013
East Tennessee State University
2013-July-19-Nursing Dean, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-19-Stor-Etry Slam July,
2013
East Tennessee State University
2013-July-19-Stor-Etry Slam July, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-17-Arts Initiative,
2013
East Tennessee State University
2013-July-17-Arts Initiative, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-17-Saltville Dig, Summer 2013,
2013
East Tennessee State University
2013-July-17-Saltville Dig, Summer 2013, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-17-Rr Heritage Day,
2013
East Tennessee State University
2013-July-17-Rr Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
