The Effect Of Product Density On Perceived Price And Quality,
2013
University of Southern Mississippi
The Effect Of Product Density On Perceived Price And Quality, Joshua Jc Holston
Honors Theses
This study explores whether product density affects crowding, perceived quality, and perceived price of products within the retail space. The goal is to determine whether product density directly affects customers’ perceptions of price and quality of merchandise within retail spaces. It tests the hypotheses that increased product density will lead to an increase in crowding perceptions but a decrease in perceived price and quality. The study uses photographs of retail spaces with differing densities to manipulate product density and an online questionnaire to gather data. A student sample is used to collect the data. ANOVAs are used to determine the …
Campaign In A Box: Creating A Universal Public Relations Plan For Community Success For Any Small Business,
2013
California Polytechnic State University - San Luis Obispo
Campaign In A Box: Creating A Universal Public Relations Plan For Community Success For Any Small Business, Emily Branson
Journalism
No abstract provided.
2013 Performance Horse Sale At The Cal Poly Equine Center,
2013
California Polytechnic State University, San Luis Obispo
2013 Performance Horse Sale At The Cal Poly Equine Center, Jennifer Rauch
Animal Science
No abstract provided.
2013-December-01-Department Of Music Concludes Fall Series With Three Free Concerts,
2013
East Tennessee State University
2013-December-01-Department Of Music Concludes Fall Series With Three Free Concerts, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
A Study On Rebranding Strategies,
2013
California Polytechnic State University - San Luis Obispo
A Study On Rebranding Strategies, Megan Bryant
Graphic Communication
This project is a study on rebranding strategies. Companies go through a rebrand to change their strategy and direction. Many companies succeed by going through these processes, while many others fail.
In addition to extensive research on past company rebrands, a questionnaire was conducted on a sample of 25 individuals of various ages about their experiences with brands and rebranding in order to compare their responses with actual company decisions.
Participants provided insight on their own personal behaviors, decisions, and perceptions about brands and purchasing products. The study concluded that, on average, quality was more important than price in almost …
2013 December,
2013
Morehead State University
2013 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for December of 2013.
Successful Marketing Strategies For Promoting Event Destinations,
2013
University of Arkansas, Fayetteville
Successful Marketing Strategies For Promoting Event Destinations, Evease Iniece Tucker
Graduate Theses and Dissertations
Travel and tourism has been recognized as being an important driver of jobs, growth and economic recovery in the United States. Meetings, events and incentive travel contribute $98.7 billion of the direct spending, $15.0 billion in taxes and 859,000 jobs. As a result, destination marketing organizations (DMOs) in the United States are taking advantage of this impact for growth in their destinations. As a destination marketing organization's main job responsibility is to promote their destination to attract visitors, which requires superior marketing strategies to achieve these goals.
This research investigates the marketing strategies of DMOs in the United States. The …
Understanding The Attitude-Behavior Gap For Renewable Energy Systems Using Behavioral Reasoning Theory,
2013
University College Dublin
Understanding The Attitude-Behavior Gap For Renewable Energy Systems Using Behavioral Reasoning Theory, Marius Claudy, Mark Peterson, Aidan O'Driscoll
Articles
Consumer adoption of renewable energies is an important step towards less carbon-intensive and more sustainable energy systems. But despite growing ecological awareness and articulated preferences for green products, renewable energies face slow rates of diffusion in consumer markets. This has been hard to explain given consumers’ favorability to the concept of products that lower one’s impact on the natural environment. This study uses data from 254 homeowners in Ireland to investigate the psychological process of adopting a renewable energy system – solar energy panels. Applying Behavioral Reasoning Theory (BRT), this research examines a proposed model in which reasons both for …
How The Internet Has Revolutionized Video Marketing,
2013
Liberty University
How The Internet Has Revolutionized Video Marketing, Dylan D. Sheldon
Senior Honors Theses
From the creation of film to the streaming of digital media, moving pictures have always been a premier medium of marketing. Today, the use of video in marketing offers an experience unlike any other for consumers by engaging them in an entertaining, yet informative, format. In the past few decades, the surge of the Internet has chan From the creation of film to the streaming of digital media, moving pictures have always been a premier medium of marketing. Today, the use of video in marketing offers an experience unlike any other for consumers by engaging them in an entertaining, yet …
2013-November-26-Heritage Day,
2013
East Tennessee State University
2013-November-26-Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-26-Moorman Nih Grant,
2013
East Tennessee State University
2013-November-26-Moorman Nih Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-26-Basler Lecture 12/13,
2013
East Tennessee State University
2013-November-26-Basler Lecture 12/13, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-26-Brass Knuckles,
2013
East Tennessee State University
2013-November-26-Brass Knuckles, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-26-Fall Jazz,
2013
East Tennessee State University
2013-November-26-Fall Jazz, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-22-Bold Warrior Challenge,
2013
East Tennessee State University
2013-November-22-Bold Warrior Challenge, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-21-Rosetta Stone Special,
2013
East Tennessee State University
2013-November-21-Rosetta Stone Special, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-21-Etsu Launches International Journal Of Health Sciences Education,
2013
East Tennessee State University
2013-November-21-Etsu Launches International Journal Of Health Sciences Education, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-21-Fritz Earns Award,
2013
East Tennessee State University
2013-November-21-Fritz Earns Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-20-Etsu Allison Hawkins,
2013
East Tennessee State University
2013-November-20-Etsu Allison Hawkins, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-20-Etsu Nutrition Students Fight Hunger,
2013
East Tennessee State University
2013-November-20-Etsu Nutrition Students Fight Hunger, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
