A Hybrid Course Designed To Increase Managerial Export Motivation And Export Engagement,
2013
West Virginia University
A Hybrid Course Designed To Increase Managerial Export Motivation And Export Engagement, John Andy Wood, Cyril Logar, William Riley
Atlantic Marketing Journal
The paper reviews and explains a new course format at West Virginia University. The content of this course focuses on initiating exporting by companies located in the home state of the university. The attendees include university students and representatives of companies that are interested in starting to export. The content of the course and the participation by company representatives created the need for an atypical delivery of Friday evenings and all day Saturday meeting at two to four week intervals between class sessions. Practical exporting experience is shared by experts from the Department of Commerce, the Export Council, and representative …
Engaging Students Through A Virtual Live Case,
2013
University of Scranton
Engaging Students Through A Virtual Live Case, John M. Zych
Atlantic Marketing Journal
Students are motivated to engage in their education when they understand how mastery of course content will translate to practical skills needed in the job market. In marketing education, live cases often are used to help students make a clear connection between course content and its application to real-world business problems. There are times, however, when a live case is not feasible or available. For these circumstances, the author has developed an innovative approach which approximates a live case. The approach combines components of a live case with historical analysis to have students perform an in-depth market strategy analysis of …
The Collaborative Classroom: New Technology Brings New Paradigm,
2013
Minnesota State University - Moorhead
The Collaborative Classroom: New Technology Brings New Paradigm, Ben Clapp, James Swenson
Atlantic Marketing Journal
Today, technology is the agent of change that is revolutionizing education. The collaborative classroom, where teachers and students openly gather and share information to empower one another for the purpose of learning, is quickly replacing the existing reality of the traditional classroom where teachers lecture and provide their expertise.
Collaboration is a tool used in classrooms not only to engage students but also to bring them together and teach them how to work together. Peer review is an important collaborative technique that allows students to share their work and ideas for the purposes of improvement and shared learning. With the …
Quality Of Student Effort: Improving Through Achievement Mastery And Psychological Needs,
2013
Sam Houston State University
Quality Of Student Effort: Improving Through Achievement Mastery And Psychological Needs, Michael W. Pass
Atlantic Marketing Journal
Instructors shaping the classroom experience with a variety of innovative teaching methods may improve the quality of student effort. This study facilitates effective innovation by developing and testing a model that shows how the quality of student effort is influenced by an achievement mastery goal orientation in tandem with the student’s fulfillment of three psychological needs. Findings reveal the influence of these factors, thus highlighting their importance and suggesting that instructors give attention to each one of them when deciding to take steps to increase student effort. Achievement Goal Theory and Self-Determination Theory are drawn upon to advance hypotheses that …
Using Technology To Teach Pricing Concepts,
2013
Pace University - New York
Using Technology To Teach Pricing Concepts, Kathy Winsted, Judy Graham
Atlantic Marketing Journal
This paper identifies a useful technology tool that aids in the teaching of pricing strategies and allows students to experience the interactive effects of decisions involving pricing, production levels, and promotional spend. This innovative technology tool can be easily implemented either online or in the classroom. Concepts related to pricing strategy do not typically evoke enthusiasm from students, and in many cases, both students and professors would welcome an engaging, innovative way to teach the key concepts of pricing strategy. In the past, attempts to convey pricing concepts through experiential learning have involved large-scale simulations that extend throughout the length …
Laptop Technology In Classrooms: How Student Perceptions Shape Learning And Satisfaction,
2013
Siena College
Laptop Technology In Classrooms: How Student Perceptions Shape Learning And Satisfaction, P. Raj Devasagayam, Nicholas R. Stark, Ryan Watroba
Atlantic Marketing Journal
This study is based on perceptions of students regarding the integration of laptops in classroom endeavors. Empirical findings are based on data collected from a sample of 392 students in undergraduate and graduate universities in twelve states of the USA. Three key findings related to the integration of laptop technology into classrooms of higher education are reported. First relates to student perceptions and feelings surrounding laptop use in the classroom. Secondly, we report how these perceptions vary depending on personal characteristics of students. Lastly, we examine the role these perceptions play in student learning, as well as student satisfaction. Traditionally, …
Transforming Marketing Education Of The Future: The Role Of Intelligent Agent Technologies (Iats) In Enhancing Student Learning,
2013
Cleveland State University
Transforming Marketing Education Of The Future: The Role Of Intelligent Agent Technologies (Iats) In Enhancing Student Learning, Ashutosh Dixit, Mayukh Dass, Glenna C. Pendleton, William J. Lundstrom
Atlantic Marketing Journal
This conceptual paper introduces IATs and discusses how such intelligent and interactive applications can translate into better education environment for marketing curriculum, particularly marketing research. We present a conceptual model based on extant literature. We present some initial test of our conceptual model of IAT usage in marketing education in a marketing research class.
Introduction To The Special Issue,
2013
Kennesaw State University
Introduction To The Special Issue, Deborah Lester, Tyra M. Burton
Atlantic Marketing Journal
Introduction to the Special Issue, Innovative Teaching.
2013-December-16-Itode Fubara,
2013
East Tennessee State University
2013-December-16-Itode Fubara, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-16-Meredith Hardy,
2013
East Tennessee State University
2013-December-16-Meredith Hardy, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Drawing Lessons From The U.K. Constitutional Reform Act Of 2005,
2013
University of Dayton
Drawing Lessons From The U.K. Constitutional Reform Act Of 2005, Terence J. Lau
Management and Marketing Faculty Publications
In this City Square dialogue, Professor Judith Maute provided the initial spark in her important 2007 article on reforms to judicial selection in the United Kingdom.[1] In her article, Professor Maute outlined the breathtaking and daring changes implemented in the U.K. that upended centuries of tradition to modernize and strengthen public confidence in the judiciary. Most significant among these changes were the creation of a Supreme Court and dramatically moving the process of becoming a judge away from a secretive appointment to a professional Judicial Appointments Commission.[2] The reforms eschew direct affirmative action, but place an explicit value on diversity …
2013-December-12-Dr. Joellen Edwards Named President Of State Rural Health Group,
2013
East Tennessee State University
2013-December-12-Dr. Joellen Edwards Named President Of State Rural Health Group, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-12-Etsu Alumnus Trey Harris Named Virginia Music Educator Of The Year,
2013
East Tennessee State University
2013-December-12-Etsu Alumnus Trey Harris Named Virginia Music Educator Of The Year, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-11-‘Salute To Bettie’ Campaign To Benefit Pharmacy Scholarship At Etsu,
2013
East Tennessee State University
2013-December-11-‘Salute To Bettie’ Campaign To Benefit Pharmacy Scholarship At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-10-Digital Media News,
2013
East Tennessee State University
2013-December-10-Digital Media News, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-10-Gary Hultman,
2013
East Tennessee State University
2013-December-10-Gary Hultman, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-10-Dean Isham Named Tennessee Interior Design Educator Of The Year,
2013
East Tennessee State University
2013-December-10-Dean Isham Named Tennessee Interior Design Educator Of The Year, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-10-Dr. Richard Manahan Honored By Renaming Of Margin Of Excellence Award,
2013
East Tennessee State University
2013-December-10-Dr. Richard Manahan Honored By Renaming Of Margin Of Excellence Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-10-Sheri Hamilton,
2013
East Tennessee State University
2013-December-10-Sheri Hamilton, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-09-Rotc Commissioning,
2013
East Tennessee State University
2013-December-09-Rotc Commissioning, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
