What Do Seller Manipulations Of Online Product Reviews Mean To Consumers?,
2014
Department of Marketing and International Business, Lingnan University
What Do Seller Manipulations Of Online Product Reviews Mean To Consumers?, Ling Peng, Geng Cui, Mengzhou Zhuang, Chunyu Li
Hong Kong Institute of Business Studies Working Paper Series
There is growing evidence that consumers are influenced by online product reviews when making a variety of purchase decisions. Firms are therefore tempted to monitor and manipulate online product reviews on the company's website or forum to influence consumer perceptions by anonymously posting positive reviews, hiding or deleting unfavorable reviews, or offering rewards to consumers who post favorable reviews. Our review of the literature has revealed a surprising shortage of work directed at the development of an integrative theoretical framework or rigorous empirical studies on the effectiveness and the exact impact of such activities on the payoffs to various parties. …
Perceived Similarity Of Other Customers On Service Experience,
2014
School of Hotel and Tourism Management, The Chinese University of Hong Kong
Perceived Similarity Of Other Customers On Service Experience, Lisa Wan, Shing Chung, Patrick Poon, Maggie Chu
Hong Kong Institute of Business Studies Working Paper Series
This study aims to examine how a mere appearance of other similar customers will influence the perceived service quality of a potential customer. This research involves two experimental studies. Findings shows that if potential customers perceive other customers to be similar (vs. dissimilar) in a hospitality setting with regard to age, they will have more favorable perceptions toward the service quality and have a higher purchase intention. However, the positive impact of the similarity in age cohort can override the negative impact of dissimilarity in ethnicity on one's perceived service quality and purchase intentions. The results provide implications for hospitality …
An Investigation Into The Marketing, Advertising And Labelling Of Processed Food In Ireland And Its Influences On Consumer Choice And Subsequent Health Issues,
2014
Department of Tourism and Hospitality, Cork Institute of Technology, Cork, Ireland.
An Investigation Into The Marketing, Advertising And Labelling Of Processed Food In Ireland And Its Influences On Consumer Choice And Subsequent Health Issues, Jane Healy
Theses
Ireland has experienced much economic and social change in recent years, and as a result of this, many new food choices and commodities are on offer to the consumer. The simple diet of fresh, unprocessed foods that existed in Ireland in the past has for many consumers been replaced by processed, convenience food products. The purpose of this study is to examine the effects which the marketing, advertising and labelling of processed food in Ireland has on consumers, and how these strategies influence their choice of food. The advertising claims and the labelling of these processed foods is of interest …
The Effect Of Marketing Communication On Individuals' Gift-Giving: Role Of Cause Type, Appeal Characteristics, And Donor Mindset,
2014
University of Texas at Arlington
The Effect Of Marketing Communication On Individuals' Gift-Giving: Role Of Cause Type, Appeal Characteristics, And Donor Mindset, Mehdi Tanzeeb Hossain
Marketing Dissertations - Archive
In two essays, this dissertation focuses on an important domain of research in marketing: how marketing communications affect individuals' donation. For example, Globalgiving provides a myriad of projects for potential donors to form their own donation "portfolio". However, research till date has put up little effort in identifying the potential differences between such causes which may influence donors' portfolio decision making process. To address this issue, the first essay breaks down the donation objects/causes into two components--namely environment-focused (e.g., ozone layer depletion) and humanitarian-focused (e.g., poverty)--and examines the differential effects of individuals' holistic/analytic thinking style on environmental/humanitarian gift-giving. Six studies …
Pharmacy Professor Receives National Honor For Work Related To Prescription Drug Abuse,
2014
East Tennessee State University
Pharmacy Professor Receives National Honor For Work Related To Prescription Drug Abuse, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY Dr. Sarah Melton, a professor of pharmacy practice in the Bill Gatton College of Pharmacy at East Tennessee State University, has been awarded a national honor for her work related to prescription drug abuse.
The American Pharmacists Association (APhA) recently honored Melton with the Generation Rx Award of Excellence, an award that recognizes a pharmacist who has demonstrated a commitment to the mission of substance abuse education.
In receiving the honor, Melton was recognized for her 20 years of dedication to fighting the prescription drug abuse and opioid addiction epidemic in Appalachia.
An advocate for reducing stigma and …
Professor Cares About Mentally Ill,
2014
East Tennessee State University
Professor Cares About Mentally Ill, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Professor Cares About Mentally Ill
Professor Sarah Melton has written an article about caring for the mentally ill patient, and how she helps her students do the same. It was accepted for the library at Pharmacist.com. You can read the full article here...
A Multivariate Analysis Of Consumers’ Beliefs, Attitudes, And Behaviors Associated With Locally Produced Food And Farmers’ Market Patronage,
2014
University of Kentucky
A Multivariate Analysis Of Consumers’ Beliefs, Attitudes, And Behaviors Associated With Locally Produced Food And Farmers’ Market Patronage, Sara Williamson
Theses and Dissertations--Agricultural Economics
While farmers’ market vendors rely on loyal and frequent patrons to purchase their products, it is unclear how the intrinsic differences among farmers’ market shoppers serve as indicators of potential shopping frequency at farmers’ markets. The objectives of this thesis are to identify consumers’ intrinsic values associated with characteristics of local foods, examine how these values are reflected in consumption behaviors among farmers' market shoppers, and explore the relationship between consumption activities and shopping frequency at farmers' markets. Results suggest that the differences between frequent and infrequent farmers’ market shoppers could be explained by the individual’s levels of high and …
Probing The Etic Vs. Emic Nature Of Consumer Ethnocentrism,
2014
Marquette University
Probing The Etic Vs. Emic Nature Of Consumer Ethnocentrism, Srinivas Durvasula, Steven Lysonski
Marketing Faculty Research and Publications
The consumer ethnocentrism concept and its measure, the CETSCALE, remain very popular in cross-national research chiefly because they serve as a means to understand consumer attitudes toward imports. But the usage of consumer ethnocentrism and its measure are based on the premise that they have universal or etic properties. Conflicting studies, however, find that the scale's structure is far more complicated than initially believed, and that it may not be uni-dimensional as originally proposed. Is it possible that the consumer ethnocentrism concept and its measure are culture bound? The goal of this study is to resolve this ambiguity.
Dr. Brian Cross Featured In Pharmacy Today,
2014
East Tennessee State University
Dr. Brian Cross Featured In Pharmacy Today, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY Dr. Brian Cross, an associate professor with the East Tennessee State University College of Pharmacy, and Dr. Reid Blackwelder, a professor with ETSUs Quillen College of Medicine, recently were featured in an issue of Pharmacy Today magazine.
The article showcased in the American Pharmacists Association publication tells the story of the pairs physician-pharmacist collaboration at ETSU Family Physicians.
Blackwelder told the magazine that the clinics have worked hard to foster a collaborative culture where everybody has a voice. Were all there to make our patients get the best outcomes.
Focusing on the Kingsport clinic ETSU Family Physicians is …
Erin Light,
2014
East Tennessee State University
Erin Light, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Erin Light is a third-year student pharmacist in the ETSU Bill Gatton College of Pharmacy. At age 36, she readily admits she has taken the long road – one filled with several unexpected turns – to get to this point. The Bulls Gap native who now lives in Greeneville has been a pharmacy tech since 2001 and is a single mom to daughter, Emma, 9. She is the correspondent for the Gamma Delta chapter of the pharmacy fraternity Phi Delta Chi at Gatton.
Q: Why did you decide to go to pharmacy school?
A: I’ve always wanted to go to …
Etsu Pharmacy Professor Named To Editorial Board Of Scholarly Journal,
2014
East Tennessee State University
Etsu Pharmacy Professor Named To Editorial Board Of Scholarly Journal, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY Dr. Sam Harirforoosh, an associate professor in East Tennessee State Universitys Bill Gatton College of Pharmacy, has been selected to serve on the editorial board of a scholarly journal.
Clinical Pharmacokinetics, published by Springer Healthcare, is noted as the major review journal in the area of clinical pharmacokinetics and promotes the continuing development of clinical pharmacokinetics and pharmacodynamics for the improvement of drug therapy and aims to advance postgraduate education in clinical pharmacology and therapeutics.
Harirforoosh, who teaches in the Department of Pharmaceutical Sciences, is also a member of ETSUs Center of Excellence for Inflammation, Infectious Disease …
Etsu's Gatton College Of Pharmacy Receives Continued Full Accreditation,
2014
East Tennessee State University
Etsu's Gatton College Of Pharmacy Receives Continued Full Accreditation, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY The Doctor of Pharmacy degree program at East Tennessee State Universitys Gatton College of Pharmacy has earned continued full accreditation from the Accreditation Council for Pharmacy Education (ACPE). The accreditation is valid through 2024.
This accreditation confirms that we continue to meet all standards required for a quality-assured professional education, said Dr. Adam Welch, associate dean for Assessment and Academic Affairs at the Gatton College of Pharmacy. It confirms that our 319 student pharmacists, including the 17 enrolled in dual degrees and 25 in our research concentration, are in a position to make a lasting impact on patient …
College Of Pharmacy Professor Appears Before The Subcommittee On Oversight And Investigations,
2014
East Tennessee State University
College Of Pharmacy Professor Appears Before The Subcommittee On Oversight And Investigations, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
p class="p1">Dr. Sarah Melton, Associate Professor of Pharmacy Practice, appeared as a witness before The Subcommittee on Oversight and Investigations, chaired by Rep. Tim Murphy (R-PA), on Thursday, March 26. The hearing was entitled Examining the Growing Problems of Prescription Drug and Heroin Abuse: State and Local Perspectives. Thursdays hearing provided subcommittee members an opportunity to explore prescription drug and opioid abuse from the state and local perspective.
Video can be found here
Meet Christie Monahan,
2014
East Tennessee State University
Meet Christie Monahan, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Learn more about P4 Christie Monahan's APPE rotation at the Food & Drug Administration.
What made you decide to pursue the rotation?
CM: While my track in pharmacy was and still is leading towards residency, I was looking to get as much as I could get in variety out of my fourth-year rotations. This included looking at regulatory agencies and industry. Out of the ones offered, the FDA most appealed to me due to its location, research ambitions, and involvement with REMS programming.
What was your favorite part of the rotation?
CM: Most definitely getting to experience the unique environment …
Meet Dr. Mckenzie Highsmith,
2014
East Tennessee State University
Meet Dr. Mckenzie Highsmith, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
McKenzie Higsmith, PharmD, from Johnson City, TN, is an Associate Professor in the Department of Pharmacy Practice. Dr. Highsmith also holds an adjunct faculty appointment in the Department of Family Medicine at James H. Quillen College of Medicine. She maintains a clinical pharmacy practice with the ETSU Family Physicians of Kingsport. She is faculty advisor for the ETSU chapter of the APhA Academy of Student Pharmacists and a member of TPA, APhA, ACCP, STFM, Kappa Psi, and Phi Lambda Sigma.
Q: Why did you want to pursue pharmacy?
MH: I am a third generation pharmacist. I first met Dr. Jim …
Meet Michele Graybeal,
2014
East Tennessee State University
Meet Michele Graybeal, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Meet Michele Graybeal, from Kingsport, Tennesssee. Michele has worked in the Office of Student Affairs since 2008. An alumna of ETSU and former pharmacy technician, she spent five years working with student musicians and guest artists at The University of Southern Mississippi in Hattiesburg before returning home to the Tri-Cities. Her current position as Student Life Coordinator allows her to work with the people she most enjoys: students. Michele looks forward to further developing her administrative knowledge in the areas of student service and advocacy.
What brought you to Gatton?
MG: When my husband and I were moving back …
Meet Dr. Rick Hess,
2014
East Tennessee State University
Meet Dr. Rick Hess, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Meet Dr. Rick Hess, from Lutz, Florida. He received his Doctor of Pharmacy from Mercer University Southern School of Pharmacy in 1998. He completed his post-graduate residency in community practice specializing in providing diabetes care in community pharmacy. In 2007, Dr. Hess joined ETSU Gatton College of Pharmacy as assistant professor of pharmacy practice. He currently provides diabetes care with State of Franklin Healthcare Associates.
Why did you want to pursue pharmacy?
RH: I wanted to be in health care and especially was interested in how medications could either help or harm people. I wanted to understand it more …
2014-Etsu Pharmacy Student Awarded Prestigious Summer Internship At Johns Hopkins,
2014
East Tennessee State University
2014-Etsu Pharmacy Student Awarded Prestigious Summer Internship At Johns Hopkins, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY A student in the Gatton College of Pharmacy at East Tennessee State University has been awarded a prestigious summer internship at Johns Hopkins University.
Shannon Parkey, a second-year pharmacy student at ETSU, will spend the summer taking part in the Johns Hopkins Pharmacy Internship Program through which she will work at the Johns Hopkins Weinberg Outpatient Pharmacy in Baltimore.
The pharmacy, located in The Sidney Kimmel Comprehensive Cancer Center, services approximately 140 acute care beds and two high-volume outpatient oncology infusion centers.
The acute care patient areas include surgery, medical oncology, benign hematology, hematologic malignancies and bone marrow …
American Pharmacists Month,
2014
East Tennessee State University
American Pharmacists Month, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
In recognition of American Pharmacists Month (APhM), the Johnson City Board of Commissioners presented the East Tennessee State University Bill Gatton College of Pharmacy student pharmacists a proclamation declaring October as American Pharmacists Month in Johnson City, TN.
Etsu Establishes Center For Prescription Drug Abuse Prevention And Treatment,
2014
East Tennessee State University
Etsu Establishes Center For Prescription Drug Abuse Prevention And Treatment, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY East Tennessee State University announced Wednesday its establishment of a new, interprofessional research center at the institution that will focus on one of the most significant health issues plaguing both the region and much of the nation.
Prescription drug abuse is a national epidemic and our region has been hit very hard by it, said Dr. Robert Pack, associate dean in the ETSU College of Public Health. The United States consumes twice as many opioids per capita than the next closest nation. Among leading states, after Alabama, Tennessee is a close second for opioids consumed per person. And …
