Retail Islamic Financial Services In North America: The (Upper) Michigan Connection,
2014
Northern Michigan University
Retail Islamic Financial Services In North America: The (Upper) Michigan Connection, Brian A. Zinser
Journal Articles
The purpose of this paper is to explore how a small remote Midwestern bank reformulated itself into a major marketer of retail Islamic financial services in the United States and influenced Islamic financial services marketing in North America. The paper is based on a review of existing literature and a case study of how University Bank, now based in Ann Arbor, Michigan, has become the leading providerof Islamic financial services in the United States. University Bank whose principals are Roman Catholic identified the Muslim market in Southeast Michigan as measurable, differentiable, accessible and substantial. As part of the Bank’s reformulation …
Five Rules Of Marketing Insights From The Superior Engine Story,
2014
Northern Michigan University
Five Rules Of Marketing Insights From The Superior Engine Story, Bruce C. Sherony, Irvin A. Zaenglein, Michael F. Strahan
Journal Articles
In the late 1890s, an exceptional product line of marine engines was developed in Marquette, Michigan. The authors trace the roots of these innovations and posit abstract marketing lessons from their insights. Five rules about marketing insights are suggested to play an important role in new product development. It is suggested that marketing people who practice these rules could improve their product and service innovativeness.
Implementing Green Roofs On Movie Theaters And Shopping Centers: Business Cases In Profitable Sustainability,
2014
Pomona College
Implementing Green Roofs On Movie Theaters And Shopping Centers: Business Cases In Profitable Sustainability, Ryan J. Miller
Pomona Senior Theses
This thesis presents the business case for installing green roofs on movie theaters and shopping centers. These businesses can then derive increased profits from the environmental benefits of reduced energy use and increased stormwater retention. After presenting the basic design and benefits of a green roof, the thesis develops stand-alone business plans for a movie theater and shopping center. The author finds that green roofs are a profitable sustainability solution for the commercial enterprise.
Making Healthy Food Choices: Factors Affecting Healthy Eating In The Context Of The Nashville Mobile Market.,
2014
University of Mississippi. Sally McDonnell Barksdale Honors College
Making Healthy Food Choices: Factors Affecting Healthy Eating In The Context Of The Nashville Mobile Market., Laura Walton Fenelon
Honors Theses
Food deserts are areas that do not have full grocery options, resulting in a lack of healthy foods. These areas are generally low-income, with an abundance of unhealthy convenience stores and chain restaurants. A non-profit organization, The Nashville Mobile Market, was established to combat food deserts in Nashville, TN. This market conveniently provides healthy foods for consumers at low prices. However, The NMM was not utilizing marketing techniques, specifically relationship marketing techniques. A survey was administered to residents in the food desert areas. From this survey, data was collected pertaining to which factors most affected why these consumers do not …
Examining The § 271(E)(1) Safe Harbor Of The Hatch-Waxman Act: A Legislative Proposal Granting Mandatory Post-Marketing Exceptions,
2014
Benjamin N. Cardozo School of Law
Examining The § 271(E)(1) Safe Harbor Of The Hatch-Waxman Act: A Legislative Proposal Granting Mandatory Post-Marketing Exceptions, Jessica Chao
Cardozo Arts & Entertainment Law Journal
No abstract provided.
The Big [Motion] Picture: Analyzing The Factors Affecting The International Motion Picture Industry,
2014
University of Texas at El Paso
The Big [Motion] Picture: Analyzing The Factors Affecting The International Motion Picture Industry, Dalila Salazar
Open Access Theses & Dissertations
The motion picture industry is one of the largest private sector employers in the United States, supporting 1.9 million jobs, and providing its workforce approximately $104 billion in total wages in 2011 (Motion Picture Association of America, 2012b). With U.S. films distributed in over 140 countries, not only is the industry successful domestically, it is one of the country's leading exports, reaping more than $23.9 billion in 2012 (Motion Picture Association of America, 2012a). Despite the importance of the global marketplace, we know very little about the factors that influence the success of movies internationally. My study partially addresses this …
Message Matters: Application Of The Theory Of Planned Behavior To Increase Household Hazardous Waste Program Participation,
2014
Antioch University of New England
Message Matters: Application Of The Theory Of Planned Behavior To Increase Household Hazardous Waste Program Participation, Amy Dyer Cabaniss
Antioch University Dissertations & Theses
Removing household hazardous waste (HHW) from the municipal solid waste stream is important to protect health, safety and the environment. Communities across the U.S. separate HHW from regular trash for disposal with hazardous waste, however nationally, participation rates are low with only five to ten percent of households estimated to participate in any given collection. This two-part study used the Theory of Planned Behavior (TPB) to understand individuals’ beliefs and attitudes toward HHW collections, and to develop a print message intervention to increase participation. In Study 1, respondents (N = 983) completed a survey administered to homeowners in the Connecticut …
The Contributors,
2014
De La Salle University, Manila, Philippines
The Contributors, Marites Tiongco
DLSU Business & Economics Review
No abstract provided.
Making Choices While Smelling, Tasting, And Listening: The Role Of Sensory (Dis)Similarity When Sequentially Sampling Products,
2014
University of South Florida
Making Choices While Smelling, Tasting, And Listening: The Role Of Sensory (Dis)Similarity When Sequentially Sampling Products, Dipayan Biswas, Lauren Labrecque, Donald R. Lehmann, Ereni Markos
School of Business: Faculty Publications and Other Works
Marketers are increasingly allowing consumers to sample sensory-rich experiential products before making purchase decisions. The results of seven experimental studies (two conducted in field settings, three conducted in a laboratory, and two conducted online) demonstrate that the order in which consumers sample products and the level of (dis)similarity between the sensory cues of the products influence choices. In the absence of any moderators, when sampling a sequence of sensory-rich experiential products (e.g., fragrances, chocolates, flavored beverages, music) with similar sensory cues (e.g., smell, taste, color, sound), consumers prefer the first product in the sequence. However, when sampling a sequence of …
Lays: Halal/Haram Crisis,
2014
Institute of Business Administration, Karachi
Lays: Halal/Haram Crisis, Jami Moiz, Nida Aslam Khan
Business Review
The following case revolves around Frito Lays which is a highly popular Snack-food Company in various Muslim nations. One of Frito Lays biggest brands, Lays Potato Chips, is a major competitor in the Pakistani Snack foods market. However in 2009, Lays faced a major controversy when it was targeted with a campaign saying that an ingredient found in the manufacturing is Haram (prohibited for Muslims).This claim proved to be disastrous from Lays as it meant a loss in the consumer base as well as a dent onto the Brand's image amongst its wide base of Muslim consumers. The case further …
A Stakeholder–Human Capital Perspective On The Link Between Social Performance And Executive Compensation,
2014
Brigham Young University - Provo
A Stakeholder–Human Capital Perspective On The Link Between Social Performance And Executive Compensation, Peter M. Madsen, John B. Bingham
Faculty Publications
The link between firm corporate social performance (CSP) and executive compensation could be driven by a sorting effect (a firm’s CSP is related to the initial levels of compensation of newly hired executives), or by an incentive effect (incumbent executives are rewarded for past firm CSP). Existing empirical work focuses exclusively on the incentive effect. In contrast, in this paper we explore the sorting effect of firm CSP on the initial compensation of newly hired executives. In doing so, we develop a novel theoretical approach based on an integration of stakeholder theory and human capital theory, suggesting a positive association …
2014 January,
2014
Morehead State University
2014 January, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for January of 2014.
2014 Web Features,
2014
Morehead State University
2014 Web Features, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Web features for 2014.
Is Neuromarketing Ethical? Consumers Say Yes. Consumers Say No,
2014
Oklahoma City University
Is Neuromarketing Ethical? Consumers Say Yes. Consumers Say No, Jason Flores, Arne Baruca, Robert Saldivar
Marketing Faculty Publications (Archived)
Advancements in the development of neuroscience have created the capacity for neuroscientific methods to be applied to marketing science and ultimately marketing practice. As a relatively nascent subfield in marketing, neuromarketing applies neuroscientific methods to study consumer reactions to specific marketing related stimuli. This study analyzes the use of neuromarketing by for-profit and non-profit organizations from an ethical perspective based on consumers’ point of view. The implications of consumers’ ethical judgments are also explored. The empirical evidence indicates that consumers perceive the use of neuromarketing-based marketing tactics by for-profit organizations to be unethical, yet the same tactics are considered ethical …
Market Orientation: Do Schools Care?,
2014
SUNY Oneonta
Market Orientation: Do Schools Care?, Trang Phuc Tran, Joan Hubbard
AMTP Proceedings 2014
The primary objective of the paper is to validate the concept of market orientation adapted from related literature and apply it into the academic institution. It also examines the effects of market orientation as a 2nd order factor on student satisfaction in an academic setting. The revised scale validated through both EFA and CFA has a good fit. And the empirical results show that the degree to which students are satisfied with their choice of the school depends significantly on how market oriented the school is. Through a structured process of scale refinement and validation, the revised MO model improves …
Brand Engagement In Self Concept (Besc) Among Millennials In The United States,
2014
Florida State University
Brand Engagement In Self Concept (Besc) Among Millennials In The United States, Neleen Leslie, Jaejin Lee
AMTP Proceedings 2014
“We are what we have.” This argument was forwarded by Belk (1988) in his exploration of peoples’ use of material objects to form, reflect and reinforce their identities. This concept is one that continues to be explored today. This paper examines Brand Engagement in Self Concept (BESC), consumers’ tendency to include important brands in their self-concept. BESC has potential for furthering our understanding of consumer behavior as it provides even greater psychological insight into why and how consumers relate to brands. This will allow researchers and practitioners alike to better understand and predict consumer behavior in various contexts. This study …
Building An Innovation Strategy,
2014
Capella University
Building An Innovation Strategy, Elizabeth Cruickshank, Perry Haan
AMTP Proceedings 2014
This non-empirical paper describes the innovation strategy for Aetna, Inc. This company is a national managed care organization, and although it is already large in scope, it operates more like a government agency rather than an innovative organization (Schack, 2000). This paper will highlight the theories, or ingredients, of innovation strategy, followed by an explanation of how the theories support and help in the creation and application of the recommended innovation strategy for Aetna. This paper also describes the organizational design model that drives innovation, the processes that enable innovation, and the success factors necessary for people to develop and …
Brand Equity Perceptual Mapping: Competitive Landscapes And Consumer Segments In Brand Equity Space,
2014
University of South Florida St. Petersburg
Brand Equity Perceptual Mapping: Competitive Landscapes And Consumer Segments In Brand Equity Space, Brian T. Parker
AMTP Proceedings 2014
This study put forward a theoretically based set of brand equity perceptual maps that depict competitive brand sets and consumer segments in four-dimension brand equity space. Survey research collected brand equity ratings for two sets of competitive brands (Nike, Converse, Reebok and Toyota, Nissan, Pontiac), used to construct a pair of two-dimensional maps that illustrate the brands’ position on brand equity dimensions relative to competitors and demographic-based segments. Paired brand equity indicators resulted in eight map quadrant areas that characterize a brand positioned in that space. The mapping techniques facilitate the strategic application of multidimensional brand equity constructs and their …
Student Perceptions Of Internships: What Are The Perceived Benefits For The Interested Parties?,
2014
Eastern Michigan University
Student Perceptions Of Internships: What Are The Perceived Benefits For The Interested Parties?, Sam Fullerton, Tammy Mccullough, Robert Twells, Carol L. Bruneau
AMTP Proceedings 2014
A sample of 259 marketing students from two universities provided their perceptions of the benefits associated with marketing internships. They agree that an array of benefits accrue to the student interns, the organizations for which the students serve in internship positions, the university, and the general student population at their own university. Among the benefits that are strongly acknowledged by the students are that an internship helps the student interns learn more about their chosen career path, that organizations benefit from the enthusiasm of an eager subset of workers, that successful internships help their university develop strong partnerships with the …
Introducing The Super Consumer,
2014
University of Southern Mississippi
Introducing The Super Consumer, Leisa Reinecke Flynn, Ronald E. Goldsmith
AMTP Proceedings 2014
Who are our best consumers? One can imagine all sorts of businesses asking this question on a regular basis. The 80/20 rule, the heavy half, the high frequency and high spending consumers are traditionally the backbone of many successful brands or companies. Relationship marketing, a key element of modern marketing strategy, is the outgrowth of the interest in heavy users because of their importance in terms of revenue and potential word-of-mouth. However, who are these best consumers? The present study is motivated by a body of research on a constellation of consumer characteristics that reflect a unique consumption pattern we …
