2014-January-21-Entrepreneurs' Club Dan Eldridge,
2014
East Tennessee State University
2014-January-21-Entrepreneurs' Club Dan Eldridge, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-24-Dr. John Wheeler Publishes Behavior Management Text,
2014
East Tennessee State University
2014-January-24-Dr. John Wheeler Publishes Behavior Management Text, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-24-Mirari Brass Quintet To Perform In Concert,
2014
East Tennessee State University
2014-January-24-Mirari Brass Quintet To Perform In Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-24-Slocumb Galleries Displaying Works By ‘Ceramicists Of Seagrove, N.C.’,
2014
East Tennessee State University
2014-January-24-Slocumb Galleries Displaying Works By ‘Ceramicists Of Seagrove, N.C.’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-24-Carter Railroad Museum’S January Heritage Day,
2014
East Tennessee State University
2014-January-24-Carter Railroad Museum’S January Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-23-Etsu Business Students Offer Free Tax Preparation Assistance,
2014
East Tennessee State University
2014-January-23-Etsu Business Students Offer Free Tax Preparation Assistance, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
A Parsimonious Instrument For Predicting Students’ Intent To Pursue A Sales Career: Scale Development And Validation,
2014
University of Wisconsin–Whitewater
A Parsimonious Instrument For Predicting Students’ Intent To Pursue A Sales Career: Scale Development And Validation, James W. Peltier, Shannon Cummins, Nadia Pomirleanu, James Cross, Rob Simon
Marketing & Entrepreneurship Faculty Publications
Students’ desire and intention to pursue a career in sales continue to lag behind industry demand for sales professionals. This article develops and validates a reliable and parsimonious scale for measuring and predicting student intention to pursue a selling career. The instrument advances previous scales in three ways. The instrument is generalizable across academic settings and is shown to be sensitive to differences across varied course coverage and learning activities. The instrument is parsimonious and offers a high reliability coefficient. Finally, the instrument is validated both before and after exposure to a sales module, thus capturing perceptual and attitudinal changes …
2014-January-23-Etsu University School,
2014
East Tennessee State University
2014-January-23-Etsu University School, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-23-Affordable Care Act,
2014
East Tennessee State University
2014-January-23-Affordable Care Act, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-22-Update On Meningitis Case At Etsu,
2014
East Tennessee State University
2014-January-22-Update On Meningitis Case At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-22-Martin School Announces Spring 2014 Lineup,
2014
East Tennessee State University
2014-January-22-Martin School Announces Spring 2014 Lineup, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-22-‘Life In The City’ At Reece Museum Features Work Of Joseph Delaney,
2014
East Tennessee State University
2014-January-22-‘Life In The City’ At Reece Museum Features Work Of Joseph Delaney, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-21-Rural Mental Health,
2014
East Tennessee State University
2014-January-21-Rural Mental Health, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-18-Several Etsu Offices Offer Extended Hours At Start Of Semester,
2014
East Tennessee State University
2014-January-18-Several Etsu Offices Offer Extended Hours At Start Of Semester, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-17-Special Activities To Mark Martin Luther King Jr. Day At Etsu,
2014
East Tennessee State University
2014-January-17-Special Activities To Mark Martin Luther King Jr. Day At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-16-Pizza Tasting Competition To Benefit Gray Fossil Site,
2014
East Tennessee State University
2014-January-16-Pizza Tasting Competition To Benefit Gray Fossil Site, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-16-Possible Case Of Meningitis Reported At Etsu,
2014
East Tennessee State University
2014-January-16-Possible Case Of Meningitis Reported At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-15-Wykoff To Discuss Health Of State Before Senate Committee,
2014
East Tennessee State University
2014-January-15-Wykoff To Discuss Health Of State Before Senate Committee, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Investigating The Portrayal And Influence Of Sustainability Claims In An Environmental Advertising Context,
2014
University of Wisconsin–Whitewater
Investigating The Portrayal And Influence Of Sustainability Claims In An Environmental Advertising Context, Shannon Cummins, Timothy M. Reilly, Les Carlson, Stephen J. Grove, Michael J. Dorsch
Marketing & Entrepreneurship Faculty Publications
The ability of consumer judges to identify sustainable messages in environmental advertising and the effect of these messages is explored. A content analysis provides insight into these judges’ perceptions of the depth of environmental advertising messages. An experiment investigates the influence of sustainable messages and includes collection of cognitive response data to evaluate the cognitive dimension of sustainability messages. Content analysis results suggest that sustainability messages may influence how environmental advertisements are perceived. These findings are supported by the cognitive response data, which shows cognitive differences across advertisements, and the experimental manipulation that suggests sustainable ads may be more involving …
2014-January-15-Sam Hiester,
2014
East Tennessee State University
2014-January-15-Sam Hiester, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
