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16,748 full-text articles. Page 586 of 709.

2014-July-15-Arts And Sciences, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-July-15-Arts And Sciences, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-July-15-Jeffress Appointed To 2014 Tncpe Board Of Examiners, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-July-15-Jeffress Appointed To 2014 Tncpe Board Of Examiners, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Designing Viral Product Features For Broader Reach, Sinan Aral, Dylan Walker 2014 Massachusetts Institute of Technology

Designing Viral Product Features For Broader Reach, Sinan Aral, Dylan Walker

Business Faculty Articles and Research

Companies increasingly rely on “network” and “viral” marketing within their communication strategies. This study showed that providing viral products with specific features can increase their diffusion substantially. Products that were enabled to send automated notifications within a user’s local Facebook network upon adoption generated a 450 % higher adoption rate among Facebook friends compared with products without any viral features. Products that enabled adopters to send personal invitations to install the app generated an increase in the adoption rate by friends by 750 % more than in the control group. Although each personalized referral had a much stronger impact, notifications …


2014-July-15-Etsu To Offer Mental Health First Aid Certification Course, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-July-15-Etsu To Offer Mental Health First Aid Certification Course, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-July-15-Susan Chambers, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-July-15-Susan Chambers, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-July-15-Kathleen Moore, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-July-15-Kathleen Moore, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-July-14-Dr. Aruna Kilaru News, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-July-14-Dr. Aruna Kilaru News, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-July-10-Sports Medicine Symposium, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-July-10-Sports Medicine Symposium, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-July-10-Isbs Conference 2014, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-July-10-Isbs Conference 2014, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-July-10-Etsu’S Ernenwein Locating And Mapping Archeological Sites In Botswana, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-July-10-Etsu’S Ernenwein Locating And Mapping Archeological Sites In Botswana, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-July-07-National Alumni Association Launches Redesigned Website, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-July-07-National Alumni Association Launches Redesigned Website, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-July-07-Community Health Center Offering Back-To-School, Sports Physicals, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-July-07-Community Health Center Offering Back-To-School, Sports Physicals, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-July-07-Community Health Center To Host 5k, Health Fair, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-July-07-Community Health Center To Host 5k, Health Fair, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-July-03-Etsu Roan Scholar Alumnus Participating In Solar Decathlon Europe 2014, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-July-03-Etsu Roan Scholar Alumnus Participating In Solar Decathlon Europe 2014, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-July-03-Tsbdc At Etsu To Offer July Small Business Training Classes, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-July-03-Tsbdc At Etsu To Offer July Small Business Training Classes, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-July-03-Etsu’S Bidwell Receives Grant To Study Effects Of Mercury Contamination, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-July-03-Etsu’S Bidwell Receives Grant To Study Effects Of Mercury Contamination, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-July-03-Etsu’S Lowe Receives Grant For Healthy Opportunities At Local School, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-July-03-Etsu’S Lowe Receives Grant For Healthy Opportunities At Local School, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-July-02-Etsu Physician To Speak On The Perils Of Summer, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-July-02-Etsu Physician To Speak On The Perils Of Summer, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-July-02-Nelson Fine Art To Host Exhibit On Appalachian Foodways, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-July-02-Nelson Fine Art To Host Exhibit On Appalachian Foodways, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Evolution Of Food Quality Demand In The Food Service Industry In China: The Case Of Duck, Rachel Alison Carnegie 2014 Purdue University

Evolution Of Food Quality Demand In The Food Service Industry In China: The Case Of Duck, Rachel Alison Carnegie

Open Access Theses

Booming economic growth and rising consumer incomes have impacted food preferences and purchasing behavior in China. At the same time, several internationally publicized food safety incidents, particularly in the animal husbandry sector, have heightened awareness of and concern for food safety and quality in meat and dairy. Rising quality demand and safety concerns have been studied at length in the food retail sector, but also appear to be important in the food service industry. This research uses data from a survey of duck restaurant managers and consumers in Beijing, Shanghai, Chengdu, and Guangzhou to determine preferences and willingness to pay …


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