Marketing Commons^™

The Effects Of Facial Cues On Consumer Judgment And Decision-Making, Fan Liu

Electronic Theses and Dissertations

This dissertation investigates the roles of facial cues in consumer behavior. Specifically, the research examines the effect of facial structural resemblance, facial expressions, and other perceptual cues—in both individual and group settings—on consumer judgment and decision-making. Essay 1 examines the influence of facial resemblance on consumers* product purchase likelihood. This effect is moderated by consumers* mental construal, such that the effect of increased facial resemblance on product purchase likelihood occurs among consumers with high-level construals but not among those with low-level construals. Results of three experimental studies show that increased facial resemblance among team members enhances the perceived entitativity of …

Realignment Strategies In The Us Retail Industry During A Recessionary Time Dominant Themes, Trends, And Propositions, Manveer Mann, Sang Eun Byun, Yishuang Li

Department of Marketing Faculty Scholarship and Creative Works

Purpose – The purpose of this paper is to examine the range of realignment strategies employed by retailers in the USA in response to the 2008 economic recession. Design/methodology/approach – Following the grounded theory approach, National Retail Federation News Briefs published between 2008 and 2011 were analyzed by sorting them into thematic categories and comparing trends in strategic decisions during the recession (2008-2009) and after the recession (2010-2011). Based on the emergent categories, propositions were developed to provide theoretical explanations of the findings. Findings – The authors found five thematic categories of realignment strategies: promotional, organizational, price, operational, and product …

Digital Dreams: A Study Of Consumer Gaming Habits Among College Students, Judah Chezick

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Creating A Business Plan For Thin Air Reflections, Savanah Thompson

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Attitude Of Chinese Students Towards Solar Pv Rooftop System Adoption, Steven E. Spicer, Yaqin Sun

Undergraduate Review

With rising environmental concerns, China is more interested in Photovoltaic (PV) generation than ever before. Challenged by international trade limitations following antidumping investigation, and excess inventory following overproduction of panels and components in the last five years, China is actively expanding its domestic PV market, specifically the roof-top residential system. The motivation of this research is to understand the potential domestic market by examining the first hand data collected at Chinese universities. This research investigates students’ major concerns, prior experience, awareness, knowledge and attitude toward solar PV system. The results indicate 1) There is a promising future for solar PV …

Marketing Ethics And Csr In Marketing: Research Challenges For The Next Decade, Gene R. Laczniak

Marketing Faculty Research and Publications

No abstract provided.

Culture And Chocolate Consumption In China: A Case Study Of The Launch Of A Brazilian Brand, Syed H. Akhter, Marcilio Machado

Marketing Faculty Research and Publications

No abstract provided.

Mobile Security Tips To Help You Be Safe!, Connie Hancock, Glenn Muske

Community Vitality Initiative

No abstract provided.

Finding The Time To Create A Social Media Strategy, Connie Hancock, Glenn Muske

Community Vitality Initiative

No abstract provided.

Essays On The Implications Of Specialty Review Websites’ Electronic Word-Of-Mouth (Ewom) On Firm Value And Consumer Perceptions, Robert Allen King

Electronic Theses and Dissertations

No abstract provided.

Peering Into The Future: Three Essays On The Nascent Phenomenon Of Collaborative Consumption, Rebeca Dellegrazie-Perren

Electronic Theses and Dissertations

The primary objective of this dissertation is to examine the theoretical and practical implications of the collaborative consumption phenomenon for individuals, businesses and society. To accomplish this goal, a research approach at three levels of analysis is used to explore how market institutions and consumer practices negotiate a social order that combines the social domain of peers with the economic domain of market exchange. The first essay of the dissertation approaches this objective from a macro level to examine how social order is produced and sustained through the systemic interactions of service firms and peers. This essay provides a framework …

Essays On Sales Force Career Incentives, Somnath Banerjee

Electronic Theses and Dissertations

This dissertation uses game theoretic models in a principal-agent framework to study how firms optimally manage long term career related incentives for their sales people. When sales people put sales effort they face incentives not only from short term incentives like commissions and bonuses but also from long term rewards associated with progression in their career. In particular, sales people are often motivated to get promoted and avoid being laid off, to get selected to managerial positions and to form stronger relationships with customers so that they can bargain for higher wages in the future, respectively. Three different essays examine …

2015-Pharmacy Scholarship Established At Etsu In Honor Of The Late Don Kilday, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Sept. 11, 2024)—Student pharmacists at East Tennessee State University Bill Gatton College of Pharmacy are helping remove outdated and unneeded prescription medications as part of an upcoming safe medication drop-off event on ETSU’s main campus on Saturday, Sept. 28, from 9 a.m.-1 p.m. The event takes place in parking lot 22a, which is the large lot next to the ETSU Parking Garage and near the Basler Center for Physical Activity. Turn onto Jack Vest Drive on main campus from either State of Franklin Road or J.L. Seehorn, Jr Road.

The safe medication drop-off will allow the public …

Women-Owned Business Branding: Consumer Behavior Based On Hedonic Vs. Utilitarian Positioning, Gracie Leeann Arnold

Undergraduate Honors Capstone Projects

Similar to the "country of origin" effect, branding a business with a specific ownership may have an effect on consumer purchasing behavior; but, as this trend grows so does the amount of research on how this effect is manifested. Large, powerful companies like Wal-Mart, Ex-IM Bank, and Toyota have recently launched initiatives to promote women-owned business enterprises by targeting women-owned suppliers. Women-owned business have seen unprecedented growth and market share in the past decade. In response, Wal-Mart has pledged to source $20 billion in goods from women-owned businesses by 2016. Wal-Mart began using the "Women-Owned" business logo (WOB) that was …

Barbara Sylvester, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet Barbara Sylvester. Originally from Bradenton, Florida, Sylvester joined ETSU Bill Gatton College of Pharmacy in August 2013. She currently works in the college's Department of Pharmacy Practice (DPP). Previously, Sylvester worked in the college's Department of Pharmaceutical Sciences. Her background includes 30 years in banking and public school accounting. Since joining ETSU, Barbara has earned LEAD certification and passed the Certified Administrative Professional exam.

What brought you here?

BS: My stepmother was originally from the area. When she and my father moved here about 14 years ago, I started coming up visiting and decided I loved the area …

Dr. Chase Ballinger (14) Earns Military Honor, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet alum Dr. Chase Ballinger (’14), from Chattanooga, Tennessee, who serves as an Air Force Commander over Pharmacy, Lab, Radiology, and Immunizations departments, where he manages over thirty people across those sections. In this role, he serves as a health care administrator while also having the opportunity to work within the pharmacy and interact with patients and active-duty members. He's served for over seven years and lived in South Carolina, Germany, and now Wichita, Kansas.  

How do you make an impact in your profession as a pharmacist and military serviceman? The pharmacy touches almost every Airman, family member, or retiree. …

Bgcop Faculty Member Dr. Sarah Melton Appears On Wehc Broadcast, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

BGCOP Faculty Member Dr. Sarah Melton appears on WEHC Broadcast to discuss Addiction and Recovery.

This show explores the continuum of addiction and recovery in Southwest Virginia, East Tennessee, and the surrounding area.  We look at the resources, issues, institutions, and people working on addressing this health crisis in the area.  It is hosted by Richard Graves ([email protected]) It originally airs on WEHC 90.7 FM from the campus of Emory & Henry College.   www.wehcfm.com

The broadcast can be found at:  https://archive.org/details/Addictionandrecovery

Etsu Faculty Emphasize Need For Collaboration In The Health Care Industry, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY Teamwork isnt just needed on the ball field. In fact, if you ask East Tennessee State Universitys Dr. Brian Cross, its even more necessary in the health field.

Its all about communication and relationships, said Cross, an associate professor and vice-chair in the Department of Pharmacy Practice at ETSUs Bill Gatton College of Pharmacy. You have multiple eyes looking at the same person from different angles. If you consider the patient from the perspective of the nurse, the social worker, the psychologist, the pharmacist, the physician theyre all going to look at the same patient slightly differently.

The …

Meet Ashana Puri Phd, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Ashana Puri, PhD, is the newest faculty member in Pharmaceutical Sciences. Originally from Chandigarh, India, sherecently completed her Ph.D. in Pharmaceutics at Mercer University and worked on transdermal drug formulations with the well-known scientist, Dr. Ajay Banga. She also has experience working on research projects with cosmetic companies, L’Oreal and NuFace.Ashanaearned a MS degree in Pharmaceutics and a BS in Pharmacy at Panjab University, India. She worked as a research intern and associate scientist at Teva Pharmaceuticals in West Chester, Pennsylvania, before joining ETSU.

Why did you want to pursue your PhD? 

AP: I had no clue of what …

New Degree Program Allows Etsu Pharmacy Students To Earn Bs En Route To Pharmd, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY Students in East Tennessee State Universitys Bill Gatton College of Pharmacy will have the opportunity to earn a bachelors degree while studying for the doctor of pharmacy (Pharm.D.) degree starting this fall.

The Gatton Colleges new bachelor of science degree in pharmacy studies the first in the state of Tennessee was approved this summer by the Tennessee Board of Regents.

Gatton is among the vast majority 121 of 129 of pharmacy schools in the country that do not require a bachelors degree for admission, according to data from the American Association of Colleges of Pharmacy. 

Most pre-pharmacy coursework …