Understanding Brand Authenticity In Specialized Communities: An Interpretive Qualitative Study Of The Brit Iron Rebels Las Vegas Clan,
2014
University of Nevada, Las Vegas
Understanding Brand Authenticity In Specialized Communities: An Interpretive Qualitative Study Of The Brit Iron Rebels Las Vegas Clan, Sullivan Charles
UNLV Theses, Dissertations, Professional Papers, and Capstones
Postmodern society is marked by a condition where traditional identity markers have degenerated in value. Without the spatial or temporal connection provided by traditional identity markers, individuals look to brands perceived to be authentic to aide in identity construction. Paradoxically, individualized identities need the interpretive support of other likeminded individuals in specialized communities to give legitimacy to constructed identities. These specialized communities often focus around a lifestyle or a brand. This research employed interpretive qualitative methodology to understand authenticity. Semistructured depth interviews were conducted with members of the Brit Iron Rebels Las Vegas Clan to understand the authenticity of Triumph …
Chinese Outbound Tourists Food Consumption In The U.S.: An Extension Of The Theory Of Planned Behavior,
2014
University of Nevada, Las Vegas
Chinese Outbound Tourists Food Consumption In The U.S.: An Extension Of The Theory Of Planned Behavior, Kaiyang Wu
UNLV Theses, Dissertations, Professional Papers, and Capstones
Although Chinese outbound tourists made enormous economic contribution to the U.S. restaurant industry, they seem to have the tendency to consume Chinese cuisine solely during their international trips. This study applies structural equation modeling (SEM) to evaluate different behavioral beliefs' impact on the intentions of Chinese outbound tourist unfamiliar ethnic food consumption in the U.S. Additionally, this research combines the Theory of Planned Behavior (TPB) and food neophobia, a food-related personality trait to better explain Chinese outbound tourists' food rejection behavior in the U.S.
Results of this study showed safety concern, acceptance of table manners, perceived communication gap and food …
Measuring The Effectiveness Of Race And Sports Book Complimentary Awards Program,
2014
University of Nevada, Las Vegas
Measuring The Effectiveness Of Race And Sports Book Complimentary Awards Program, Pak Szeto
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this paper is to develop a proper way to measure the effectiveness of complimentary award programs in race and sports books. Like most businesses, casinos seek to increase business volume by offering promotions. According to existing research on casino marketing, promotion activities are often measured by the change in business volume (Lucas & Kilby, 2008). Casino operators should be careful because an increase in business volume does not always equal an increase in profit. To create a positive effect on profit, a promotion must at least create enough gross revenue to offset its cost. Some casino executives …
2014-November-30-Information Session In Kingsport To Highlight M.S.W. Program,
2014
East Tennessee State University
2014-November-30-Information Session In Kingsport To Highlight M.S.W. Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-30-Trombone, Trumpet, Horn And Tuba-Euphonium Ensembles To Perform,
2014
East Tennessee State University
2014-November-30-Trombone, Trumpet, Horn And Tuba-Euphonium Ensembles To Perform, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-30-Latanya "Angel" Wiles,
2014
East Tennessee State University
2014-November-30-Latanya "Angel" Wiles, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-30-Food Drive Under Way At Natural History Museum,
2014
East Tennessee State University
2014-November-30-Food Drive Under Way At Natural History Museum, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-30-Percussion Ensemble To Perform In Concert,
2014
East Tennessee State University
2014-November-30-Percussion Ensemble To Perform In Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Measuring Political Brand Equity In Ireland',
2014
Technological University Dublin
Measuring Political Brand Equity In Ireland', Ewan Mcdonald, Roger Sherlock, John Hogan
Articles
This article will apply cognitive mapping techniques to understand the manner in which political brand equity is formed, and how it differs, across the four largest Irish political parties, from the perspective of citizens. It assesses the fundamental aspects of branding and brand equity in the marketing and political marketing literatures. Primary data were generated in spring 2012 through the participation of 232 citizens in the political brand elicitation stage and a further 75 citizens were involved in creating cognitive maps of brand equity. From the mapping process, we see that Irish political party brands are plagued by a number …
2014-11-26-Ross-Sheehy’S Research Garners Gates Foundation Gce Grant,
2014
East Tennessee State University
2014-11-26-Ross-Sheehy’S Research Garners Gates Foundation Gce Grant, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-11-26-Palau Searches For Better Cancer Treatment Options,
2014
East Tennessee State University
2014-11-26-Palau Searches For Better Cancer Treatment Options, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-11-26-Etsu 'Runs' A Milton Marathon,
2014
East Tennessee State University
2014-11-26-Etsu 'Runs' A Milton Marathon, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-11-26-Roan Scholar Alumnus Participating In Solar Decathlon Europe 2014,
2014
East Tennessee State University
2014-11-26-Roan Scholar Alumnus Participating In Solar Decathlon Europe 2014, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-11-26-Barton, Haslam To Speak At Commencement,
2014
East Tennessee State University
2014-11-26-Barton, Haslam To Speak At Commencement, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-November-06-Etsu To Host Screening Of ‘Chasing Ice’,
2014
East Tennessee State University
2014-November-06-Etsu To Host Screening Of ‘Chasing Ice’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-26-Two Etsu Faculty Members Co-Author Book Chapter On Depression, Suicide,
2014
East Tennessee State University
2014-November-26-Two Etsu Faculty Members Co-Author Book Chapter On Depression, Suicide, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-26-Dr. Beth Fox Installed As Tnafp President,
2014
East Tennessee State University
2014-November-26-Dr. Beth Fox Installed As Tnafp President, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-26-Dr. Alison Barton, Gov. Bill Haslam To Speak At Etsu Fall Commencement,
2014
East Tennessee State University
2014-November-26-Dr. Alison Barton, Gov. Bill Haslam To Speak At Etsu Fall Commencement, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-25-Leaders Hope New Microscope Means More Research Funding For Etsu,
2014
East Tennessee State University
2014-November-25-Leaders Hope New Microscope Means More Research Funding For Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-25-Etsu Expert Featured In Nature Article On Tanning,
2014
East Tennessee State University
2014-November-25-Etsu Expert Featured In Nature Article On Tanning, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
