The More Things Change: Reflections On The State Of Marketing In Continuing Higher Education,
2015
University of Richmond
The More Things Change: Reflections On The State Of Marketing In Continuing Higher Education, James D. Campbell, James L. Narduzzi
School of Professional and Continuing Studies Faculty Publications
All of us can readily identify the major changes that have occurred in society over the past several decades and, more important, the manner in which these changes have affected the way we conduct the business of continuing higher education. For example, the telephone has been replaced by e-mail, which is now the most prevalent way we communicate with each other in the workplace. Social media and the web now dominate how we market our programs and communicate with our various constituencies. Instruction, once delivered primarily face-to-face in a classroom setting, is now routinely delivered utilizing various digitally mediated formats, …
The Fuzzin' Facts,
2015
University of Nebraska-Lincoln
The Fuzzin' Facts, Rebel Alliance, Mitch Ohnstad, Rebekka Erks, Erin Prohaska, Ryan Mueksch, Rachel Foehlinger, Laura Bergen, Sean Davis
College of Journalism and Mass Communications: Student Advertising Projects
The challenge for this campaign is to expose the facts about sexual health and safe sex practices in a light-hearted manner in order to make it a more comfortable topic to talk about so that more people understand the need to get the facts, get tested and get involved to help prevent the spread of sexually transmitted diseases in Nebraska.
Does Service Employees' Appearance Affect The Healthiness Of Food Choice?,
2015
Singapore Management University
Does Service Employees' Appearance Affect The Healthiness Of Food Choice?, Tabea: Benoit Huneke, Sabine Benoit, Anders Gustafsson
Research Collection Lee Kong Chian School Of Business
Derived from previous research on social influence on food consumption and social comparison theory, this article examines the effect of service employees’ appearance on consumers’ food choice using an experimental study, involving a video manipulation and eye-tracking technique. The video shows a menu being proffered by a waitress whose degree of apparent healthiness varies (healthy, overweight, unhealthy lifestyle). The menu contains both healthy and unhealthy meal alternatives. The analysis of participants’ eye movements demonstrated that exposure to the overweight employee did not stimulate greater (i.e., earlier or longer) attention to unhealthy meal alternatives, whereas exposure to the employee who displayed …
A Web Personalization Artifact For Utility-Sensitive Review Analysis,
2015
VIRGINIA COMMONWEALTH UNIVERSITY
A Web Personalization Artifact For Utility-Sensitive Review Analysis, Long Flory Mrs.
Theses and Dissertations
Online customer reviews are web content voluntarily posted by the users of a product (e.g. camera) or service (e.g. hotel) to express their opinions about the product or service. Online reviews are important resources for businesses and consumers. This dissertation focuses on the important consumer concern of review utility, i.e., the helpfulness or usefulness of online reviews to inform consumer purchase decisions. Review utility concerns consumers since not all online reviews are useful or helpful. And, the quantity of the online reviews of a product/service tends to be very large. Manual assessment of review utility is not only time consuming …
The Power Of Brand Love,
2015
Rollins College
The Power Of Brand Love, Marc Fetscherin, Ryan Barker, Jeffery Peacock
Faculty Publications
In this article we would like to respond to Romaniuk’s (2013) Viewpoint article "What’s (brand) love got to do with it?" and provide our point of view regarding brand love. While we agree with some of the limitations she points out in Batra et al.’s (2012) article, and acknowledge them, we disagree with her statement that there is ‘no evidence that building brand love leads to higher market share, sales or profitability’ (Romaniuk 2013, p. 185). It is conceivable that there was no evidence when she wrote the article in 2013. However, as this article illustrates, we have since 2013 …
Beyond Instrumentalism: A Relational Approach To Negotiation,
2015
San Jose State University
Beyond Instrumentalism: A Relational Approach To Negotiation, Marc-Charles Ingerson, Kristen Bell Detienne, Katie A. Liljenquist
Faculty Publications
Instrumentalism, the philosophy that rational people will behave in ways that promote self-interest, is often the default assumption that scholars and practitioners rely upon when interpreting and predicting human behavior in negotiations. Instrumentalism, however, need not be the only lens through which negotiators and negotiations are viewed. In this article, we discuss some of the problems associated with too heavy a reliance on instrumentalism and propose an alternative relational approach, one in which negotiators see themselves as agents embedded in a system of relationships, who are motivated to understand and advance the welfare of others. We discuss some of the …
Examining Endorsement And Viewership Effects On The Source Credibility Of Youtubers,
2015
University of South Florida
Examining Endorsement And Viewership Effects On The Source Credibility Of Youtubers, Stephanie Fred
USF Tampa Graduate Theses and Dissertations
The growth of YouTube has resulted in the industrialization of a platform that redefines mainstream success. Success measures such as endorsements and viewership are serving as motivational factors for YouTubers. YouTubers and brands want more views, but are those motivations effecting perception? While much research has focused on the effects that YouTube has on the brand, this study focuses on the effects that the brand has on the YouTuber. It also determines whether viewership affects YouTuber perception and whether it‟s a success measure worth using. Using the constructs of the source credibility theory, this study assessed the main effect of …
How You Categorize Influences How Helpful You Are: The Effect Of Categorization Mindset On Consumers’ Social Decisions,
2015
University of South Florida
How You Categorize Influences How Helpful You Are: The Effect Of Categorization Mindset On Consumers’ Social Decisions, Hsiao-Ching Kuo
USF Tampa Graduate Theses and Dissertations
This dissertation demonstrates how categorization mindsets (introduced by Ulkumen et al., 2010) moderate the altruistic behavior of consumers in decisions that have consequences to others besides oneself. Categorization mindset refers to a way of thinking about options, and is induced by simple sorting or categorization tasks. Ulkumen et al. (2010) has shown that mindsets can be unidimensional (in terms of being focused on a single, salient dimension) or multidimensional (in that both salient and non-salient dimensions are processed). Across three experiments, this dissertation finds that a multidimensional mindset (compared to a unidimensional mindset) enhances the preference for other-oriented options among …
Case Study: Sexism In Advertising And Airlines,
2015
Embry-Riddle Aeronautical University
Case Study: Sexism In Advertising And Airlines, Tamilla Curtis, Anke Arnaud Ph.D., Blaise Waguespack
Publications
This case study outlines an ethical dilemma faced by a young female student who is planning to buy airline tickets. Her purchase decision is influenced by cost and advertising strategies. The case discusses advertising ethics, ethical moral philosophies, including teleology and deontology, and sexist advertising with examples from the airline industry. This case will be beneficial for marketing students to discuss the topic of advertising ethics, and for business students to discuss the topic of organizational ethics. Students enrolling in aviation related classes will also benefit from this case. The teaching notes for instructors are available upon request.
The Model Of Network Carriers' Strategic Decision Making With Low-Cost Carrier Entry,
2015
Embry-Riddle Aeronautical University
The Model Of Network Carriers' Strategic Decision Making With Low-Cost Carrier Entry, Tamilla Curtis, Dawna L. Rhoades
Publications
"After deregulation in the United States in 1978, airlines faced intense competition on previously regulated routes. The proponents of deregulation stated that equilibrium in the industry would be achieved by providing lower fares and improved service (Daraban and Fournier, 2008). While this became true to some extent, the airline network in the U.S. was dominated by the hub-and-spoke system and concentrated in the hands of few large airlines. The emergence of the Low-Cost Carrier (LCC) model, which originated in the U.S. through Southwest Airlines in the early 1970s, became an instrument to drive the airlines towards a competitive equilibrium. The …
The Model Of Network Carriers' Strategic Decision Making With Low-Cost Carrier Entry,
2015
Embry-Riddle Aeronautical University
The Model Of Network Carriers' Strategic Decision Making With Low-Cost Carrier Entry, Tamilla Curtis, Dawna L. Rhoades
Publications
No abstract provided.
Relevant Decision Criteria And Their Level Of Importance In Consumers' Choice Of Hospital,
2015
University of Northern Iowa
Relevant Decision Criteria And Their Level Of Importance In Consumers' Choice Of Hospital, Jordan Brelje
Honors Program Theses
As the health care industry becomes increasingly consumer-driven, it is crucial for hospitals to understand the considerations involved in their patients’ choice of health care institution. The purpose of this study was to determine the factors which most heavily influence consumers’ choice of hospital, as well as to make recommendations to health care marketers based upon the conclusions reached. This study also hoped to provide beneficial insights to public policy makers who desire to give consumers more control in the health care decision-making process. Very little research has been performed in recent years as to consumers’ choice of hospital decision …
Perspectives On Why The Glass Ceiling Still Exists For Women In Advertising And Media And Tools To Help Shatter It,
2015
University of Northern Iowa
Perspectives On Why The Glass Ceiling Still Exists For Women In Advertising And Media And Tools To Help Shatter It, Olivia Hottle Mossman
Honors Program Theses
This ethnographic study provides current insights into the barriers women experience as they seek executive positions in the media and advertising industries—careers largely held by men. Interviews with women who currently or have previously held management roles in media and advertising companies are analyzed and presented. The knowledge gained from these interviews raises awareness of the lack of women’s voices on the media channels that influence a society’s perception of what is socially and culturally acceptable. This research also counteracts an absence of recent research regarding this topic. As the study evolved, it looked more at the relationships between women …
Acknowledgements/Image Credits,
2014
Western Michigan University
Acknowledgements/Image Credits, Molly Lynde-Recchia
Transference
No abstract provided.
2014-December-20-Ruth Facun-Granadozo,
2014
East Tennessee State University
2014-December-20-Ruth Facun-Granadozo, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-December-20-President's Holiday Greeting,
2014
East Tennessee State University
2014-December-20-President's Holiday Greeting, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-December-19-Dr. Don Hoover Awarded Nih Grant For Research,
2014
East Tennessee State University
2014-December-19-Dr. Don Hoover Awarded Nih Grant For Research, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-December-18-$1.85m Nih Grant,
2014
East Tennessee State University
2014-December-18-$1.85m Nih Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-December-18-Graduate Student's Work Among Top 25 Most Accessed Worldwide,
2014
East Tennessee State University
2014-December-18-Graduate Student's Work Among Top 25 Most Accessed Worldwide, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Integrating Organisational Change Management And Customer Relationship Management In A Casino,
2014
Australian Institute of Business
Integrating Organisational Change Management And Customer Relationship Management In A Casino, Charlie Chi Cong Mai, Chad Perry, Erwin Loh
UNLV Gaming Research & Review Journal
This research aims to solve the problem: how can casinos manage organizational change programs, and internal and external customer relationship management (CRM) programs? To find a solution, it uses two stages of qualitative methods: convergent interviewing and case research about four departments of a casino in Australia. After a thorough data analysis of documents and interview data, 12 themes were identified and they led to the development of a model of how organizational change management and CRM can be integrated to improve initiatives in organisations such as casinos. The model has seven core elements: vision, key challenge, objective, measure, strategy, …
