2014-December-05-Carter Railroad Museum’S December Heritage Day A ‘Dixie Extravaganza’,
2014
East Tennessee State University
2014-December-05-Carter Railroad Museum’S December Heritage Day A ‘Dixie Extravaganza’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Viral Hollywood: How Social Media & Other Emerging Technologies Have Molded The Modern Moviegoing Landscape,
2014
Western Kentucky University
Viral Hollywood: How Social Media & Other Emerging Technologies Have Molded The Modern Moviegoing Landscape, Benjamin P. Conniff
Mahurin Honors College Capstone Experience/Thesis Projects
There’s no denying that the rise of the internet has brought about change in the Hollywood landscape. Fans now use social media, like Facebook and Twitter, to share word-of-mouth about movies both good and bad. In a sense, anyone can use these new “spreadable media” to be a critic. I myself took it one step further and started my own film review blog. I was even published in the College Heights Herald student newspaper for over a year! In gauging my audience’s tastes in social media usage and in film, I have uncovered the fact that the hot-button marketing issues …
2014-December-03-2014 "Coaching And Sport Science College",
2014
East Tennessee State University
2014-December-03-2014 "Coaching And Sport Science College", University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Corporate Event Planner’S Marketing Strategy: An Assessment Of Effective Website Design,
2014
California Polytechnic State University, San Luis Obispo
Corporate Event Planner’S Marketing Strategy: An Assessment Of Effective Website Design, Hayley V. Bauarschi
Recreation, Parks, and Tourism Administration
Marketing is a key element in a company’s development. Remaining in the public eye helps ensure business as well as generate new clients. A continuous marketing tool companies use to remain visible is a website. In order to be effective, a website needs to engage and encourage users to connect with a company. The purpose of this study was to analyze the visual appeal and aesthetic design of websites for selected corporate event planning companies. The researcher studied certain components that reflect a successful website and then created a matrix based off research to collect data. The data helped to …
Corporate Entrepreneurship, Customer-Oriented Selling, Absorptive Capacity, And International Sales Performance In The International B2b Setting: Conceptual Framework And Research Propositions,
2014
Cleveland State University
Corporate Entrepreneurship, Customer-Oriented Selling, Absorptive Capacity, And International Sales Performance In The International B2b Setting: Conceptual Framework And Research Propositions, Rajshekhar G. Javalgi, Kenneth D. Hall, S. Tamer Cavusgil
Business Faculty Publications
In the international business-to-business (B2B) setting, a firm's salespeople often have more direct, prolonged, and intimate contact with the customer and market environments than any other employees of the firm. In fact, for customers in many B2B markets, the salesperson is the face of the firm. The sales function can be characterized as an inherently entrepreneurial activity. Entrepreneurship is founded on knowing or seeing something others do not see, and the sales force has long been recognized as an important source of knowledge about a firm's customers and environment. However, there has been relatively little work linking entrepreneurship to international …
Psychological Capital Intervention: A Potential Tool For Improving Organizational Commitment In Sales Organizations,
2014
University of Nebraska at Omaha
Psychological Capital Intervention: A Potential Tool For Improving Organizational Commitment In Sales Organizations, Steven A. Schulz, Heather M. Schulz, Marsha Yeagley
Journal of Applied Marketing Theory
Given current challenges related to talent in sales organizations, the need for enhanced recruiting and retention of top-tier talent has never been more critical. Extant research has demonstrated the high cost of employee turnover and the importance of organizational commitment for the sales force. This report explores the potential of utilizing psychological capital (PsyCap) in sales organizations in order to gain a competitive advantage through increased organizational commitment. The authors found strong, positive relationships between PsyCap and organizational support, job satisfaction, and organizational commitment. Implications for academic researchers and a proposed intervention strategy for managers seeking to improve organizational commitment …
2014-December-01-Etsu Physician Researches Way To Lower Cost Of Reconstructive Breast Surgery,
2014
East Tennessee State University
2014-December-01-Etsu Physician Researches Way To Lower Cost Of Reconstructive Breast Surgery, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-December-01-Alexis Petrak,
2014
East Tennessee State University
2014-December-01-Alexis Petrak, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
In The Wake Of A Merger: Consumer Reactions To Service Failures,
2014
University of Southern Mississippi
In The Wake Of A Merger: Consumer Reactions To Service Failures, Melinda A. Mclelland, Ronald E. Goldsmith
Journal of Applied Marketing Theory
Customers are often overlooked during the merger process in both reality and the marketing literature. This research features an experiment with 431 U.S. consumers that assesses the impact of a service failure following a merger on a variety of consumer behaviors. Key results indicate that consumers are more likely to switch service providers if they experience a failure of any magnitude (major/minor) following a merger than if they experience the same failure in the absence of a merger. This finding emphasizes that firms involved in service mergers have to be extremely diligent about preventing customer defection and implement focused marketing …
The Influences Of Brand-Consumer And Cause-Congruence On Consumer Responses To Cause Related Marketing,
2014
Florida State University
The Influences Of Brand-Consumer And Cause-Congruence On Consumer Responses To Cause Related Marketing, Ronald E. Goldsmith, Zhu Yimin
Journal of Applied Marketing Theory
Cause Related Marketing (CRM) is a widely used type of brand alliance in which companies donate a portion of their sales to social causes with whom they ally. Researchers have studied many aspects of CRM to learn why these programs are effective and how to enhance their success. An overlooked component in CRM research is the extent to which consumers identify with the brand and with the cause. The present study presented 604 U.S. college students with CRM campaigns for two brands (M&Ms and Crest) partnered with the World Wildlife Fund to assess whether brand-cause congruence, brand-consumer congruence, cause-consumer congruence, …
Social Media Marketing For The Medical Industry: Best Practices To Avoid Legal And Ethical Issues,
2014
California Polytechnic State University - San Luis Obispo
Social Media Marketing For The Medical Industry: Best Practices To Avoid Legal And Ethical Issues, Jessica Padilla
Journalism
This study analyzes the best social media practices for medical industry professionals and the proper and ideal uses for social media. It analyzes the public relations functions of social media—relationship building, reputation management, and crisis communication. With the constant rise of social media as a widely-used medium for marketing comes increased potential for damage to a medical business’ reputation, loss of medical licensing, or lawsuits if practitioners do not act within the lines of legal and ethical standards. Medical offices must have an online presence to remain relevant and build and keep relationships with new and current patients. This study …
Brand Equity Perceptual Mapping: Competitive Landscapes And Consumer Segments In Brand Equity Space,
2014
Florida State University
Brand Equity Perceptual Mapping: Competitive Landscapes And Consumer Segments In Brand Equity Space, Brian Parker
Journal of Applied Marketing Theory
This study advanced a technique to map brand metrics and theoretically derived diagnostics that depict the relative positions of competitive brand sets and audience segments in a perceptual consumer-based brand equity space. Survey research collected brand equity ratings for two sets of competitive brands (Nike, Converse, Reebok and Toyota, Nissan, Pontiac), used to construct a pair of twodimensional maps that illustrate the brands’ position on brand equity dimensions relative to competitors and demographic-based segments. Paired brand equity indicators resulted in eight map quadrant areas that characterize a brand positioned in that space. The mapping techniques facilitate the strategic application of …
Fundraising Techniques Of San Luis Obispo Nonprofit Organizations,
2014
California Polytechnic State University - San Luis Obispo
Fundraising Techniques Of San Luis Obispo Nonprofit Organizations, Samantha Suyemoto
Graphic Communication
The purpose of this study was to identify the strengths and weaknesses of using direct mail and electronic media in the fundraising techniques of local San Luis Obispo nonprofit organizations. The intended audience includes the nonprofits interviewed in each case study as well as the other organizations that fundraise within the San Luis Obispo area. Three case studies of nonprofit organizations within the area were conducted in conjunction with research on various types of funding. Results of this study are intended to benefit the nonprofits by providing more information on successful fundraising habits.
Is Dynamic Pricing Viable For Small Market Collegiate Athletics?,
2014
Morehead State University
Is Dynamic Pricing Viable For Small Market Collegiate Athletics?, Steve Chen, Kenneth Henderson, Cassandra Smith, Nicholas Mason
Journal of Applied Marketing Theory
Sport organizations use dynamic ticket pricing (DTP) strategies to generate extra revenues. DTP is based on demand and occasions. This exploratory study reported the results of the online survey data collected from 48 mid-west college/university athletic directors and marketing managers. The participants shared responses regarding their perceptions of the use of DTP by regional and private smallmarket collegiate athletic programs. Specifically, the study examined the perceived benefits and shortcomings of DTP. Past experiences implementing the strategy are also discussed. The results concluded that the majority of respondents were receptive to DTP although they questioned whether the strategy could deliver excessive …
2014 December,
2014
Morehead State University
2014 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for December of 2014.
He Creators
A Look At The Changing Work Of Potters And The Future Of Their Craft In Thimi, Nepal,
2014
SIT Study Abroad
He Creators A Look At The Changing Work Of Potters And The Future Of Their Craft In Thimi, Nepal, Natalie Silver
Independent Study Project (ISP) Collection
The Newari sur-name Prajapati has been associated with those who are of the potter caste in the Kathmandu valley. In the past 30 years ceramics in the historic pottery town of Thimi has changed drastically from being an essential and necessary craft and the only occupation for Prajapatis, to a struggling population of visually aging potters. This paper examines the workshop Everest Pottery in Thimi nepal as a case study for the state of ceramics in Thimi today. The author traces the origins of the workshop's founder Shiva Prajapati and examines the shift that Shiva made from traditional Newari pottery …
A Network Bidder Behavior Model In Online Auctions: A Case Of Fine Art Auctions,
2014
Texas Tech University
A Network Bidder Behavior Model In Online Auctions: A Case Of Fine Art Auctions, Mayukh Dass, Srinivas K. Reddy, Dawn Iacobucci
Research Collection Lee Kong Chian School Of Business
The marketing literature provides a solid understanding of auctions regarding final sales prices and many aspects of the processes that unfold to result in those outcomes. This research complements those perspectives by first presenting a new bidder behavior model that shows the role of emergent network ties among bidders on the auction outcome. Dyadic ties are identified as the bid and counter-bid patterns of interactions between bidders that unfold throughout the duration of an auction. These structures are modeled using network analyses, which enables: (1) a richer understanding of detailed auction processes, both within auctions and across auctions of multiple …
Where There’S A Will: Can Highlighting Future Youth-Targeted Marketing Increase Support For Soda Taxes?,
2014
Singapore Management University
Where There’S A Will: Can Highlighting Future Youth-Targeted Marketing Increase Support For Soda Taxes?, Sungjong Roh, Jonathon P. Schuldt
Research Collection Lee Kong Chian School Of Business
Objective: Amid concern about high rates of obesity and related diseases, the marketing of nutritionally poor foods to young people by the food industry has come under heavy criticism by public health advocates, who cite decades of youth-targeted marketing in arguing for reforms. In light of recent evidence that the same event evokes stronger emotional reactions when it occurs in the future versus the past, highlighting youth-targeted marketing that has yet to occur may evoke stronger reactions to such practices, and perhaps, greater support for related health policy initiatives. Method: In a between-subjects experiment, Web participants (N = 285) read …
European Consumers' Attitudes Towards Cisgenic Rice,
2014
University of Arkansas, Fayetteville
European Consumers' Attitudes Towards Cisgenic Rice, Anne-Cécile Delwaide
Graduate Theses and Dissertations
The enhancement of existing plant breeding techniques, such as cisgenesis, allows plant breeders to enhance an existing cultivar quicker and with little to no genetic drag. Cisgenesis is the genetic modification of a recipient plant with natural gene(s) from a sexually compatible plant. Unlike transgenesis, which is the genetic modification of a recipient plant with gene(s) from any non‐plant organism, or from a donor plant that is sexually incompatible with the recipient plant, the results of cisgenesis could occur naturally over time. Currently, both cisgenic and transgenic products are classified as genetically modified organisms (GMOs) and are labeled as such …
Marketing Mutuality: Boundary Spanning Approaches To Marketing Strategy,
2014
University of Arkansas, Fayetteville
Marketing Mutuality: Boundary Spanning Approaches To Marketing Strategy, Alexander Scott Rose
Graduate Theses and Dissertations
This dissertation, arranged in three essays, is grounded firmly in the crossroads of sociology and marketing. Theories of the former inform phenomena of the latter. In particular, the sociological theory of the gift and the rich tradition of anti-utilitarian social science inform contemporary debate regarding the rise of the sharing economy and its much-heralded potential to alter the landscape of the market. Through an ethnography of brand and retail service settings in the particular context of American craft beer festivals, the concept of mutuality is used to provide a line of demarcation between effective and ineffective forms of the sharing …
