Destination Marketing Organizations’ Stakeholders And Best Practices, Bonifacio Lopez Torres, Godwin-Charles Ogbeide

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

As marketing practices continue to advance, the tourism industry is constantly evolving in terms of marketing strategies and in the shifting duties of its stakeholders. Different organizations plan the advancement of their marketing strategies differently, and Destination Marketing Organizations (DMOs) are no exception. With so many destination options, travelers may find themselves with too many destinations and too much information to easily make the decision on their own. The main role of the DMOs is to sell the destination using different marketing strategies and various incentives to make their destination more appealing, and by working with all of their stakeholders …

Business And Marketing Education Doctoral Students' Perceptions Of Their Profession, Michael F. Kosloski, John Ritz

STEMPS Faculty Publications

The future of the business and/or marketing education profession is dependent upon its future leadership. Many of those leaders are currently engaged in or have recently graduated from related doctoral programs. This study examined 22 doctoral students/recent graduates preparing for a career in business and/or marketing education and solicited their opinions on the future of their profession. Participants were surveyed and asked to identify what they believe to be true about future focus of instructional content, methods of teacher preparation, their commitment to their profession, and their opinions regarding the future of business and marketing education. Participants were in general …

Saturation Points—Know Your Market Before You Jump, Sara Bennett

White Papers

What may appear at first glance as a growing industry in your area with substantial opportunity may in fact be an industry with too many players already in that market. How do you decide to take the plunge with your start up?

Brand Planning—It's More Than Jingles, Chuck Beck

White Papers

A strong brand is important selling to consumers and building customer loyalty. This is just as true when you are seeking business in the government marketplace. A brand plan gives your company the right kind of visibility to attract contracting agents.

The Influence Of Affect On Product Evaluations And Enduring Consumption Enjoyment, James A. Mead

Theses and Dissertations--Marketing and Supply Chain

This dissertation consists of two essays on the influence of affect on consumer intentions and behavioral responses. In the first essay, the influence of negative affect on consumer satiation is investigated. In the second essay, the influence of conceptual fluency, a positive affective response of “feeling right” during advertising evaluations, evoked by the structural properties of memory networks, is identified.

In the first essay, how anticipated consumption variety influences consumers’ affective responses to slow satiation in the present is investigated. Prior research has focused on how cognitive appraisals of present variety influence consumers’ satiation rates. However, in addition to cognitively …

Two Essays On The Recommendation Behavior Of Multi-Line Salespeople, Sarah R. Magnotta

Theses and Dissertations--Marketing and Supply Chain

This dissertation consists of two essays in which we examine the recommendation behavior of multi-line salespeople. Multi-line salespeople are those who are able to choose among overlapping, competing manufacturers’ products to make a recommendation to their customers. In this dissertation, we seek to explain why and how multi-line salespeople may recommend particular products to their customers.

In the first essay, we examine why salespeople may recommend a particular product. Manufacturers frequently face the challenge of motivating distributor salespeople to focus efforts on their products rather than on their competitors’. Thus, manufacturers often rely on outcome (e.g., rewards) and behavior (e.g., …

Modeling Large-Scale Cross Effect In Co-Purchase Incidence: Comparing Artificial Neural Network Techniques And Multivariate Probit Modeling, Zhiguo Yang

Theses and Dissertations--Business Administration

This dissertation examines cross-category effects in consumer purchases from the big data and analytics perspectives. It uses data from Nielsen Consumer Panel and Scanner databases for its investigations. With big data analytics it becomes possible to examine the cross effects of many product categories on each other. The number of categories whose cross effects are studied is called category scale or just scale in this dissertation. The larger the category scale the higher the number of categories whose cross effects are studied. This dissertation extends research on models of cross effects by (1) examining the performance of MVP model across …

Developing A Model To Identify Favorable Export Markets, Josh Nichol-Caddy

White Papers

Market research can help small business owners determine where to dedicate time and resources to expand their sales into foreign countries. NBDC uses a four-step process for surveying global demand.

Depth Of A Salesman: Exploring Personality As A Predictor Of Sales Performance In A Multi-Level Marketing Sample, Colleen Rose Miller

All Graduate Theses, Dissertations, and Other Capstone Projects

Despite its growing prevalence in the realm of sales occupations, multi-level marketing (MLM) and its primary participants are not very well understood. In particular, there is a dearth of understanding in terms of the differentiating characteristics of individual sellers who are financially successful in comparison to those who perform poorly. This study sought to fill in some of these research gaps by exploring the antecedents of sales success by examining the validity of personality as a predictor of sales performance in the context of MLM. While significant relationships were indeed observed between certain facets of personality (specifically components of conscientiousness, …

Perspectives On Why The Glass Ceiling Still Exists For Women In Advertising And Media And Tools To Help Shatter It, Olivia Hottle Mossman

Honors Program Theses

This ethnographic study provides current insights into the barriers women experience as they seek executive positions in the media and advertising industries—careers largely held by men. Interviews with women who currently or have previously held management roles in media and advertising companies are analyzed and presented. The knowledge gained from these interviews raises awareness of the lack of women’s voices on the media channels that influence a society’s perception of what is socially and culturally acceptable. This research also counteracts an absence of recent research regarding this topic. As the study evolved, it looked more at the relationships between women …

Assessing The Production Revenues And Forecasting Models Of Lexington Children's Theatre Productions, 1998–2004 And 2008–2014, Shea Henning Bartlett

MPA/MPP/MPFM Capstone Projects

This paper assesses the accuracy of the ticket sales and revenue forecasting model used by Lexington Children’s Theatre, a Central Kentucky Performing Arts non-profit. Research suggests that if bias is present in the models, it could be a result of the Optimism Bias, which is a tendency for humans to predict favorable outcomes. Recent data seems to suggest that humans may also act pessimistically with forecasts if the endgame would work in their favor.

"The Lexington Children’s Theatre provided data for 108 productions over a twelve-year span from 1998 – 2014. Using a series of regression models, I found that …

Long-Term Services Requiring Customer Participation And Compliance, Frances Turner, Mark Hager, Stephanie Dellande

School of Economics and Business Administration Faculty Works

No abstract provided.

The Use Of Marketing In Nonprofit Organizations, Elizabeth Kehret

Graduate Research Papers

The focus of this research is to conduct a comprehensive literature review on how marketing first began in the nonprofit sector, how it has grown and changed, and finally how nonprofits utilize marketing today using a variety of tools. All nonprofit organizations face competition in today's market whether it is from other nonprofit organizations or from the business sector. Leadership of nonprofit organizations must understand the strengths and weaknesses of different strategies; how to best utilize marketing them; and how to make them effective for their organization in order to capture their share of the market. In today's market, every …

Government Efforts To Aid Consumer Well-Being: Understanding Federal Health Warnings And Disclosures, Jeremy Kees, Scot Burton, J. Craig Andrews

Marketing Faculty Research and Publications

No abstract provided.

Honor Among Salespeople: Using An Ethical Role Play And Code Of Ethics Exercise To Develop An Ethical Framework In A Professional Selling Course, Rebecca Dingus, Alexander Milovic

Marketing Faculty Research and Publications

Building on recommendations from both sales educators and the AACSB, the authors propose a three-step approach to assist professors in teaching ethics in a Professional Sales course. An ethics module is presented that consists of an ethics role play, a discussion of “grey area” situations that a salesperson will often experience, and a Code of Ethics written assignment that will allow students to experience, analyze, and reinforce positive ethical behavior in order to help prepare them for sales careers. Following a detailed explanation of each exercise, student feedback is presented to support this multi-faceted ethics program as a valuable contribution …

2015-Etsu Undergraduate Student Melissa Magno Receives Martin L Stout Scholarship, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU Geosciences undergraduate student, Melissa Magno, receives Martin L. Stout Scholarship from AEG (Association of Engineering and Environmental Geosciences).

Physicochemical Characteristics and Spatial Distribution of Heavy Metals in Soils Near an Abandoned Mine-Complex in Bumpus Cove, TN 

Magno, Melissa, East Tennessee State University, [email protected]; Arpita Nandi, [email protected]; Ingrid Luffman, [email protected] 

Generally, mining activities increase heavy metal concentrations in soils by producing waste rock, tailings and slag. Un-reclaimed abandoned mine sites may accumulate heavy metals in soil and threaten environmental and public health. Determination of soil physicochemical properties’ role in the spatial distribution of metals in soil is essential to monitor …

Meet Dr. Brooks Pond, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet Dr. Brooks Pond, from Kingsport, Tennessee. In 2007, Dr. Pond became one of the inaugural faculty at Gatton College of Pharmacy. Brooks received her Ph.D. in Pharmacology from Duke University and then completed a 2-year postdoctoral fellowship in Developmental Neurobiology at St. Jude Children's Research Hospital. Although her expertise is in the field of neuropharmacology, she enjoys teaching in many areas of physiology and pharmacology. Brooks also loves working with both graduate students and pharmacy students in the laboratory where she seeks to better understand the consequences of psychostimulant use on the brain.

Why did you want to …

2015-Bgcop Alum Appears On Dr Oz, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

BY TAMMY CHILDRESS | BRISTOL HERALD COURIER

Zac Frye a graduate of Sullivan Central High School and East Tennessee State Universitys Bill Gatton School of Pharmacy, is scheduled to appear today on the The Dr. Oz Show.

Frye, who is now pharmacy manager at Walmart in Oak Ridge, Tennessee, learned that he would travel to New York to appear on the TV show when he participated in a corporate conference call with Paul Beahm, Walmarts senior vice president of health and wellness.

It was really neat to learn that I had earned the opportunity to appear on the show and …

2015-Etsu Scientist Identified Oldest And Largest Kangaroo Rat Fossil, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Joshua Samuels, associate professor in the ETSU Department of Geosciences, identifies oldest and largest kangaroo rat fossil. 

2015-2015 Design Show.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

2015 Design Show

The 2015 design show highlighted projects from across the program.  Students displayed their favorite projects from the year for visitors and invited professionals.  We want to CONGRATULATE our seniors on a job well done and wish them good luck in their professional careers.  75% of graduating students already have positions!  We will miss your hard work and laughter.

Jessica Abdelnour

Caryn Brahams

Nicole Comfort

Ashley Miller