Marketing Commons^™

2015-May-08-Bill Gatton College Of Pharmacy Graduates 78 In Commencement, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-May-08-Deadline Soon For Carter Railroad Museum Train, Steamboat Excursion, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-May-07-Michael Wallace, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-May-07-Etsu To Offer Clinical Medical Assistant Training, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-May-06-Goodkin Appointed To Group Addressing Dementia, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-May-06-Tsbdc To Offer May Small Business Training Classes, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

4 Poems, John F. Sherry Jr.

disClosure: A Journal of Social Theory

No abstract provided.

Examining The Relationship Between Ethical Strategies And Consumer Perceptions In The New Age Of Social Technology, Anabelle Uy

Renée Crown University Honors Thesis Projects - All

Technology’s growing influence on the daily lives of individuals in modern society is ubiquitous. The increased demand for transparency in business has affected not only consumer perception but the ethical strategies of firms as well. Today, consumer trends illustrate the importance of ethically sourced products and services. They use the platform of technology to gather and disseminate company information and discuss their satisfaction, or lack thereof, with the ethical strategies of firms. This higher value placed on ethical practices and transparency has transformed our previous viewpoint of conventional business. Firms must be able to meet the demands of consumers to …

2015-May-04-Maj. Gen. Terry Haston To Speak At Etsu Rotc Commissioning, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-May-04-Etsu Announces Students Chosen For Who's Who, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-May-04-Talbots To Raise Funds For Etsu Robert Nottingham Scholarship, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

What You Really See In The Mirror: A Consumer's Journey With Self-Brand Congruence, Alexis Verone

The Review: A Journal of Undergraduate Student Research

In my own life, I have a set of brands that describe my personality, interests, and lifestyle. So, how do companies build this connection between the brand and the consumers’ self-perception? I researched the methods used to establish self-congruence with a brand, meaning how the brand’s personality fits with the consumer’s actual self, versus the consumer’s ideal self. I also examined the different ways advertising can increase brand congruity with the consumer, especially focusing on celebrity endorsements, purchase promotions, and the use of imagery in specific forms of advertising.

Ethics Of Thailand's Tourism Industry, Ganjanaporn Lertpipat Luther

Theses & Dissertations

The purpose of this study was to investigate how ethical sales behavior related to the likelihood of tourists to return to Thailand. The Ethical Tourism Industry survey used was adapted from previous studies found in the literature. The sample of 300 participants was drawn from international tourists who travelled in the North, Central, and South regions of Thailand. Tests of correlation used Pearson, logistic regression, and linear regression to analyze the research questions in this study. An analysis found that most tourists who were revisiting Thailand were male, and 49% of tourists came from Europe and Africa for leisure purposes. …

Who Pays For Music?, Meg Aman

Honors Projects in Management

The purpose of this capstone project was to determine the attributes of consumers that pay for music, specifically music streaming services. The recent decline in current individual track sales and the increase in the number of streamed songs, highlights the relevance of this topic. The increasing popularity in music streaming has caused much contreversy in the music industry. Many artists are unhappy with the low revenue they receive from songwriting royalties from these streaming services that offer a free platform. Artists are not the only ones who need consumers to pay for music, the music streaming sites that provide free …

Social Media Marketing In Midterm Political Campaigns & Its Effect On Political Activity, Samantha M. Beaupre

Honors Projects in Marketing

No abstract provided.

Cultural Influences On Women In Leadership: An Extension Of The Hofstede And Globe Dimensions, Wendy Bosshardt

Undergraduate Honors Capstone Projects

Technology has forever changed the face of business. Although in the past business markets have been limited to local geographic areas, the concept of outsourcing has opened a diverse spectrum of international markets. An increase in suppliers and consumers can improve business effectiveness and efficiency, but entering international markets can be detrimental if the business is unaware of the subtle differences the new market has in regard to leadership styles and cultural values. Hofstede's cultural dimension analysis has been the primary research study for many industry and academic professionals (Bond 2002; Hofstede 1997). However, many scholars are questioning whether Hofstede's …

2015-May-Gatton Students Participate At Health Fair Day, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

I had the idea to get more involved with our local senior center when I was at Annual this year. Even though it was in the summer, I knew that we could pull together and have a really great impact! Sun safety has been a passion of mine stemming from my undergraduate education, so this was the perfect event in which I could get involved. - Shannon Parkey, ETSU Gatton College of Pharmacy APhA-ASP second-year student pharmacist

This sun safety and skin cancer prevention event was held as part of Health Fair Day at the Johnson City Seniors Center, where …

2015-May-Welch Hired As New Associate Dean At Gatton College Of Pharmacy, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY The Bill Gatton College of Pharmacy at East Tennessee State University has named Dr. Adam Welch the new associate dean for Academic Affairs and Assessment. Welch will also serve as an associate professor of pharmacy practice at ETSU.  

He joins ETSU after serving as acting assistant dean for Academic Affairs and Assessment for two years at Wilkes University, Nesbitt School of Pharmacy in Wilkes-Barre, Pennsylvania. He served several other roles at Nesbitt School of Pharmacy as well during his 10-plus years there.        

A registered pharmacist in both Pennsylvania and North Carolina, Welch earned his doctor of pharmacy degree …

2015-May-Etsu's Bill Gatton College Of Pharmacy Graduates In Commencement Exercise, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY A commencement ceremony took place Friday morning for the 78 students making up the Class of 2015 in the Bill Gatton College of Pharmacy at East Tennessee State University.   During his address, Dean Larry Calhoun congratulated the newly minted pharmacists and thanked each of them for choosing ETSU.   They could have gone anywhere in the United States to pharmacy school, but they chose ETSU, Calhoun said. They have been pioneers in helping us to establish a really great college of pharmacy reputation. These students are leaving the college better than they found it.   Class President Brooks Hogue, in …

The Appeal Of The "Shop Local" Initiative To The Millennial Generation, Elisha Cummins

Accounting Undergraduate Honors Theses

Understanding the changing values and beliefs of consumers is crucial to surviving and flourishing as a retailer, supplier, or manufacturer today. It is important for businesses to adjust their focuses and strategies to meet the needs and wants of the current consumer. New generations of consumers create different trends, shopping behaviors, and concerns. Today, the shop local initiative is growing. With this in mind, I seek to determine the reasons why consumers shop locally and how millennials respond to the initiative. The goal of this research is to determine the extent to which millennials’ values align with the shop local …