2015-June-01-Andrew Bathon,
2015
East Tennessee State University
2015-June-01-Andrew Bathon, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-01-Psychologist Leads Workshops In Republic Of Georgia,
2015
East Tennessee State University
2015-June-01-Psychologist Leads Workshops In Republic Of Georgia, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-01-Family Medicine Clinics Receive National Recognition,
2015
East Tennessee State University
2015-June-01-Family Medicine Clinics Receive National Recognition, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Nostalgia Effect: A Field Investigation Of Satisfaction Among Is/It Professionals In India,
2015
San Diego State University
The Nostalgia Effect: A Field Investigation Of Satisfaction Among Is/It Professionals In India, Robert O. Briggs
Marketing and Management Faculty Publications
Satisfaction is a key indicator of system success, and so it has been the subject of much Information System (IS) research. The nostalgia effect, whereby individuals feel satisfied or dissatisfied when thinking about past goal attainment or failure, has been observed to influence analysts’ decisions with respect to ongoing systems development. The Yield Shift Theory (YST) of Satisfaction explains the nostalgia effect as a function of changes in yield for an individual’s active goal set. This paper reports on an exploratory field investigation of the nostalgia effect among 105 working IS/IT professionals in India reflecting on past collaboration experiences. The …
A Close Reading Analysis Of Bud Light's Pacman Super Bowl Commercial,
2015
California Polytechnic State University - San Luis Obispo
A Close Reading Analysis Of Bud Light's Pacman Super Bowl Commercial, Sally Hurst
Communication Studies
This paper offers a close reading analysis of Bud Light's PacMan Super Bowl commercial to uncover what rhetorical strategies are employed to appeal to the millennial generation. It discusses three main strategies: creating a "real" experience, nostalgia marketing, and emphasis on the "experience."
Devastation And Rebirth: A Longitudinal Study Of Bosnia’S Arizona Market, With Implications For Markets, Marketing And Society,
2015
University of Zagreb
Devastation And Rebirth: A Longitudinal Study Of Bosnia’S Arizona Market, With Implications For Markets, Marketing And Society, Ruzica Brecic, Clifford J. Shultz, Katherine Sredl, Natasa Renko
School of Business: Faculty Publications and Other Works
In this presentation, we share findings from a longitudinal study—twenty years and counting—on the role of Arizona in the war and the peace in this highly contested region of Bosnia. Data were/are collected via site observations and retrospective interviews to explore the emergence of entrepreneurship in Brčko, Bosnia before, during and after the war. A synthesis and assessment of findings led to the exploration of the ways that the terms of Dayton and the implementation of Dayton by NATO IFOR, Task Force Eagle, 1st Armored Division (November and December 1995) and 1st Infantry Division (1996-2004), US Army, contributed to the …
World Cup 2014: Macromarketing Views From Croatia,
2015
Loyola University Chicago
World Cup 2014: Macromarketing Views From Croatia, Clifford J. Shultz
School of Business: Faculty Publications and Other Works
309 World Cup 2014: Macromarketing Views from Croatia Bruno Grbac, University of Rijeka, Croatia Clifford Shultz, Loyola University Chicago, USA This extended abstract is an abriged version of a longer document articulating a study on the effects of the FIFA World Cup, an organizationally, financially, economically and politically demanding quadrennial sporting spectacle that affects billions of global citizens. This reality raises questions about the effects of the World Cup on the marketing system of the host country and the participating countries, as well as institutions and people in them. As a step toward sharing insights the authors analyzed secondary data …
2015 June,
2015
Morehead State University
2015 June, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for June of 2015.
The Impact Of Power On Reliance On Feelings Versus Reasons In Decision Making,
2015
Singapore Management University
The Impact Of Power On Reliance On Feelings Versus Reasons In Decision Making, Yunhui Huang, Jiewen Hong, Hannah H. Chang
Research Collection Lee Kong Chian School Of Business
We examine the impact of power on consumer decision making. Results from four experiments provide converging evidence that people in high- (low-) power states are more likely to rely on affective feelings (cognitive reasoning) in making judgments and decisions.
The Impact Of Power On Reliance On Feelings Versus Reasons In Decision Making,
2015
Singapore Management University
The Impact Of Power On Reliance On Feelings Versus Reasons In Decision Making, Yunhui Huang, Jiewen Hong, Chang, Hannah H.
Research Collection Lee Kong Chian School Of Business
No abstract provided.
Does Brand Licensing Increase A Licensor's Shareholder Value?,
2015
University of Tennessee, Knoxville
Does Brand Licensing Increase A Licensor's Shareholder Value?, Adina B. Robinson, Kapil R. Tuli, Ajay K. Kohli
Research Collection Lee Kong Chian School Of Business
This study examines 171 brand licensing announcements and subsequent changes in the licensor firms' shareholder values using the event study method. We find that although brand licensing announcements lead to positive abnormal returns on average, nearly 44% of the announcements in our sample are followed by negative abnormal returns. We argue that investors react more favorably to a brand licensing announcement when they believe (i) the brand has greater ability to stimulate licensee product sales (and thus generate higher royalties for the licensor) and (ii) the licensor firm has greater ability to limit licensee opportunism (and thus limit brand dilution …
2015-May-30-Tiara Powell,
2015
East Tennessee State University
2015-May-30-Tiara Powell, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-May-27-Faculty Member Receives Funding For Heat-Related Mortality Project,
2015
East Tennessee State University
2015-May-27-Faculty Member Receives Funding For Heat-Related Mortality Project, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-May-27-Etsu To Host Regional Summit On Education, Economy,
2015
East Tennessee State University
2015-May-27-Etsu To Host Regional Summit On Education, Economy, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-May-26-100 Percent Graduation Rate,
2015
East Tennessee State University
2015-May-26-100 Percent Graduation Rate, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Think Unbound: Changing The Way People View And Teach Creativity In The Work Environment,
2015
UMass Boston
Think Unbound: Changing The Way People View And Teach Creativity In The Work Environment, Michael Wienke
Critical and Creative Thinking Capstones Collection
The traditional model of innovation in the workplace leaves no room for the true meandering nature of innovation and thus detracts from effective workplace innovation. This paper presents a new non-linear model, the Clover Model, which guides thinkers through a flexible and interconnected six-step process of innovation while still allowing room for the cycles and epicycles of real-world innovation. The “clover” refers to the 4 interconnected critical and creative thinking epicycles (investigation, ideation, incubation and refinement) that come together at a central point and allow thinkers to follow the natural ebbs and flows of innovation by seamlessly transitioning between clover …
The Impact Of Environment Concern And Attitude On Green Purchasing Behavior: Gender As The Moderator,
2015
The University of Texas Rio Grande Valley
The Impact Of Environment Concern And Attitude On Green Purchasing Behavior: Gender As The Moderator, Grace Dagher, Omar S. Itani, Abdul Nasser Kassar
Marketing Faculty Publications
The purpose of this study is to examine the moderating effect of gender on the relationship between environmental concern and attitude towards green purchasing behavior from a Lebanese consumer perspective. This study is based on socialization theory, which suggests that individual behavior is shaped by gender expectation in relation to the cultural context. An online questionnaire was used to collect data from Lebanese consumers with independent purchasing power. A total of 326 complete questionnaires were analyzed in this study. The moderating effect of gender was found to be significant and affect both environmental concern and attitude towards green purchasing behavior. …
2015-May-22-Faculty Members Establish Scholarship To Help Students,
2015
East Tennessee State University
2015-May-22-Faculty Members Establish Scholarship To Help Students, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-May-22-Two Medical Students Take On Leadership Roles In Organization,
2015
East Tennessee State University
2015-May-22-Two Medical Students Take On Leadership Roles In Organization, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-May-21-Sabrina Sutton,
2015
East Tennessee State University
2015-May-21-Sabrina Sutton, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
