Marketing Commons^™

Effects Of Temporal Distance On Brand Extension Evaluation, Kiwan Park

Asia Marketing Journal

In this research, we examine whether and why temporal distance influences evaluations of two different types of brand extensions: concept-based extensions, defined as extensions primarily based on the importance or relevance of brand concepts to extension products; and similarity-based extensions, defined as extensions primarily based on the amount of feature similarity at the product-category level. In Study 1, we test the hypothesis that concept-based extensions are evaluated more favorably when they are framed to launch in the distant rather than in the near future, whereas similaritybased extensions are evaluated more favorably when they are framed to launch in the near …

Sales Control Systems And Behavioral Responses, Jaewon Yoo

Asia Marketing Journal

Built on regulatory focus theory, this article develops a research model proposing the relationship between management controls (outcome, activity and capability), sales employees’ prevention and promotion focus and their behavioral responses (feedback seeking from different sources and relationship investment). The model also suggests that salesperson perceived organizational fit (P-O fit) contributes by influencing the situational self-regulatory mechanism based on regulatory fit theory.
To analyze the data, a structural equation model procedure using LISREL 8.5 was employed. To access the potential common method bias, the MV” marker method was applied using a scale theoretically unrelated to at least one scale in …

Korean Marketing Association 제17권 제1호 목차

Asia Marketing Journal

No abstract provided.

Utilization Of Social Media In Marketing Classes, Charlotte Allen

Bright Ideas Conference

The goal of this paper is to highlight how instructors may integrate the different social media into various marketing classes. The paper will address the major social networks, and then follow with discussions of microblogging, media sites, and social gaming. Given that there is a great deal of research highlighting the effectiveness of utilizing social media in academic classes, this paper focuses on providing practical guidance as to how social media could be integrated into the classroom, homework, and project experience.

Music Education (Sc 2901), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Small Collection 2901. Advertising contracts and rate sheet for the Bluegrass Music News, a publication of the Kentucky Music Educators Association; choral program and constitution and by-laws of the Third District Music Educators Association.

2015-April-29-Students Elect New Student Government Association Officers, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-April-28-Etsu Offers Renaissance Child Summer Camps Johnson City, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-April-28-Natural History Museum To Host ‘Fossil And Artifact Id Night’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-April-28-Happy Birthday, Thomas The Tank Engine, From Carter Railroad Museum, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-April-28-Etsu Sports Management Students Are Racing Ahead To Future Careers, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Become A Future-Focused Leader: Use Three Megatrends To Grow Your Rural Business, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. This article discusses three megatrends shaping the future of rural businesses:

1) The Rise of the #GigEconomy

2) Living with Purpose and Meaning

3) The Decentralized Marketplace

The article also provides coaching tips for rural entrepreneurs on how to use megatrends to grow their businesses.

While many companies are struggling to keep up with the rapid rate of change, …

2015-04-27-Daniel Boner Featured In Guitar Magazine, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-04-27-Leaving Our Legacy, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-04-27-Levine, Behringer To Speak At Commencement Ceremonies, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-04-27-Graves Wins Weatherford Award In Poetry, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-04-27-Kathryn Duvall Is Staff Woman Of The Year, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-04-27-Medical Library Official Receives Prestigious Award, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-04-27-Etsu Biologist Receives Major Nsf Grant, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-04-27-Staff Appreciation Week, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-04-27-Study: College-Age Individuals Not Getting Enough Vitamin D, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.