Marketing Commons^™

2015-April-03-5k To Raise Money, Awareness Of Genetic Disorder, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-April-03-Jane Hicks And Rita Simms Quillen Guests At Annual Higgs Reading Series Event, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-April-03-Don Mccarty Earns Regional Mail Manager Of The Year Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-April-03-Dr. Cecilia Mcintosh Receives Ywca 2015 Tribute To Women Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-April-03-Pitcaithley To Give Talk, ‘The National Park Service Confronts Secession’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-April-03-Dr. Ted Olson's Project Receives Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-April-03-Kilaru’S Study Of Moss May Tell More About Adaptability Of Other Plants, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Scholarly Pursuits: It Takes A Community To Raise A Brand

Business Exchange

DePaul Marketing Professor Al Muniz's research on brand communities--people who, united by their loyalty to a particular brand, feel a responsibility to share brand narratives and offer support and solutions associated with the brand--has changed the marketing discipline. He is currently researching the LEGO brand community.

Faculty Focus: Marketing Professor Prepares Students To Embrace Big Data

Business Exchange

Assistant Professor of Marketing Marina Girju is preparing students to find new and better ways to analyze and predict consumer behavior using big data.

Social Marketing: Delivering On Passion, Singapore Management University

Perspectives@SMU

Focus on your audience’s desire and motivations, and deliver your product’s unique proposition with every interaction on social media

Ready Or Not: Career Readiness Informed By The Career Thoughts Inventory, Lydia Z. Hasan

Capstone Research Projects

There is a growing concern that recent graduates of colleges and universities are not performing up to par with employers’ standards. Research studies in career readiness have not clearly established definition nor measure of career readiness. In order to equip students with the skills needed to succeed in the work force, it is becoming increasingly important to understand the factors that hinder their career readiness. This study used the Career Thoughts Inventory (CTI) assessment as a standard measure to inform negative career thoughts or hindrances to senior students’ career readiness. Fifty-seven senior students were administered the CTI assessment and scores …

Consumer Inferences Of Corporate Social Responsibility (Csr) Claims On Packaged Foods, Gaeul Kim

Open Access Theses

With the growing public demands in Corporate Social Responsibility (CSR) of the food industry, CSR claims have begun to appear on food packages, as companies started communicating their CSR initiatives to consumers. Although food packages emerged as an important CSR communication tool, consumers' processing of CSR claims and the effects of these claims on product evaluations still remain unknown. In this regard, the present study carries two important research questions. First, do non-health/nutrition-related CSR claims influence consumers' product evaluations, such as perceived health benefits or tastes? If so, how does the effect of CSR claims differ by type of CSR …

Imsa360: Spring 2015, Imsa Fund

IMSA Fund Reports

As most of you know, I have been President of IMSA for only seven months, not yet a full year. I feel like I am beginning to get to know IMSA better and better each month, and what I am learning continues to excite me and encourages me to spread the word to others about this amazing place. That is why this issue is going out to hundreds of new readers for the first time, and I welcome the many new superintendents, educators, and friends who will hopefully learn more about IMSA, just as I have these past few months. …

The Influence Of Instagram On Exercise And Eating Behavior, Bridgette Kosek

Honors Projects in Marketing

The use of social media, specifically Instagram, of 305 Bryant University students ages 18-28 was investigated through student completion of an online survey to examine how following exercise and food related Instagram accounts impacts behavior. Both male and females use Instagram fairly equally, though males are more responsive to food Instagram accounts than females, who have no significant difference in behavior. Both males and females who follow exercise Instagram accounts are significantly more active than those who do not follow exercise Instagram accounts. Given the recent explosive use of Instagram in the population, the implications for this study are enormous, …

Effects Of Online Sponsored Advertising On Consumer Attitudes, Cassidy Maksy

Honors Projects in Marketing

Effectively utilizing persuasion techniques in advertising is essential for businesses to master in order to stay ahead of its competitors. This research project investigates the ways in which marketers advertise brands and products in the online environment, specifically on the social networking sites Twitter and Facebook. More specifically, the implementation of different techniques and credibility of sources will be examined to help gauge the effectiveness of advertisements. By utilizing the constructs of the Persuasion Knowledge Model and source credibility, the attitudes toward brands and advertisements within the online environment was tested. The goal of this research is to evaluate the …

Valuing “Green” How “Going Green” Affects A Company’S Stock Price, Alexia Bayer

Honors Projects in Finance

Environmentally conscious decision making has become a prominent topic in business that has the potential to affect the public opinion and performance of companies. This project seeks to identify whether or not positive changes in excess return might offer an incentive for companies to adopt green initiatives. It examines the ways in which companies’ green initiatives, as measured by their annual Carbon Disclosure Project S&P 500 Climate Change Report score, impact their stock price. In other words, is there value in “going green”? It is hypothesized that companies exhibiting greater variance in their environmental initiatives from one year to the …

Multilevel Marketing Diffusion And The Risk Of Pyramid Scheme Activity: The Case Of Fortune Hi‐Tech Marketing In Montana, Stacie A. Bosley, Kim Mckeage

School of Business All Faculty Scholarship

While statisticians have simulated the expected rate of growth in pyramid schemes, this research examines actual data on the spread of an alleged pyramid scheme in Montana. Fortune Hi-Tech Marketing (FHTM) was a multilevel marketing firm, sued by six states and the Federal Trade Commission and permanently shut down in 2014. Data from a settlement with the State of Montana provide a population of participants in a geographic region with definable markets and offer unique insights into local contagion. The authors analyze the pattern of FHTM adoption within a diffusion-of-innovation framework. The findings confirm that nearly all adoption results from …

2015-April-01-Students Say 'Thanks' To Etsu Faculty And Staff, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Commemoration And Poppies: Cambridge, And Other American Battle Monuments Commission Cemeteries’ Mission On Anniversary Years, Nina M. Ray, Andy T. Mink

Marketing Faculty Publications and Presentations

"The English language does not have the words to describe something as powerful as this¹"

Around the beginning of August 2014, the grassy moat around the Tower of London became a field of red ceramic poppies to commemorate the centenary of World War I. As Remembrance Day (Veterans Day, in the United States) on November 11 approached, millions travelled from all over the London area, the country, and indeed the world, to view 'Blood Swept Lands and Seas of Red.' This display became so popular that the Mayor of London, as well as the leaders of the three …

2015 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2015.