2015-June-16-Office Of Professional Development To Offer Phlebotomy Training,
2015
East Tennessee State University
2015-June-16-Office Of Professional Development To Offer Phlebotomy Training, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-14-Elizabeth Saulsbury,
2015
East Tennessee State University
2015-June-14-Elizabeth Saulsbury, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-12-Students, Faculty To Present Work At Push! Film Festival,
2015
East Tennessee State University
2015-June-12-Students, Faculty To Present Work At Push! Film Festival, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-11-Telemedicine Provides New Way For Rural Patients To Receive Treatment,
2015
East Tennessee State University
2015-June-11-Telemedicine Provides New Way For Rural Patients To Receive Treatment, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-11-Pianists David Brunell, Wayne Johnson To Perform In Concert Series,
2015
East Tennessee State University
2015-June-11-Pianists David Brunell, Wayne Johnson To Perform In Concert Series, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-10-Etsu Band Program To Host Inaugural Drum Major Clinic,
2015
East Tennessee State University
2015-June-10-Etsu Band Program To Host Inaugural Drum Major Clinic, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Difference Between The On Premise And Off Premise Craft Beer Experience: Implications For The Craft Beer Category,
2015
Western Michigan University
The Difference Between The On Premise And Off Premise Craft Beer Experience: Implications For The Craft Beer Category, Karen Kalinski
Honors Theses
The differences between the on-premise and off-premise craft beer experience was researched in this study. The original research question was whether there is a relationship between on-premise and off-premise sales of craft beer. After initial research through semi- structured interviews the research questions were revised to three related questions: 1. What are the on-premise and off-premise craft beer experiences?, 2. Is there a significant difference?, and 3. Does the one behavior affect the other in purchasing behavior? Participants included 12 consumers of craft beer ranging from individuals with extensive craft beer experience to relative newcomers to the craft beer segment. …
2015-June-09-Welch Hired As New Associate Dean At Gatton College Of Pharmacy,
2015
East Tennessee State University
2015-June-09-Welch Hired As New Associate Dean At Gatton College Of Pharmacy, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-08-Health Focus: Etsu Expert Talks Tinnitus,
2015
East Tennessee State University
2015-June-08-Health Focus: Etsu Expert Talks Tinnitus, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-07-Brittany Cobble,
2015
East Tennessee State University
2015-June-07-Brittany Cobble, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-07-Etsu Hosting Two Tennessee Governor’S Schools,
2015
East Tennessee State University
2015-June-07-Etsu Hosting Two Tennessee Governor’S Schools, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-05-Dr. Lynn Williams Elected Vp Of National Organization,
2015
East Tennessee State University
2015-June-05-Dr. Lynn Williams Elected Vp Of National Organization, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-June-05-Medical Students Cook Up Successful Fundraiser,
2015
East Tennessee State University
2015-June-05-Medical Students Cook Up Successful Fundraiser, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Predicting Cross-Gaming Propensity Using E-Chaid Analysis,
2015
Florida International University
Predicting Cross-Gaming Propensity Using E-Chaid Analysis, Eunju Suh, Matt Alhaery
UNLV Gaming Research & Review Journal
Cross-selling different types of games could provide an opportunity for casino operators to generate additional time and money spent on gaming from existing patrons. One way to identify the patrons who are likely to cross-play is mining individual players’ gaming data using predictive analytics. Hence, this study aims to predict casino patrons’ propensity to play both slots and table games, also known as cross-gaming, by applying a data-mining algorithm to patrons’ gaming data. The Exhaustive Chi-squared Automatic Interaction Detector (E-CHAID) method was employed to predict cross-gaming propensity. The E-CHAID models based on the gaming-related behavioral data produced actionable model accuracy …
2015-June-02-1969 Football Team,
2015
East Tennessee State University
2015-June-02-1969 Football Team, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
An Experiment: Instagram Marketing Techniques And Their Effectiveness,
2015
California Polytechnic State University, San Luis Obispo
An Experiment: Instagram Marketing Techniques And Their Effectiveness, Ashley Ha
Communication Studies
Social media marketing has become the newest form of advertising for companies. The mobile-social platform, Instagram, has become an important tool for marketing. About two-thirds of big companies are already using Instagram to their advantage. There are no set guidelines on how companies should be advertising themselves on Instagram but there are patterns. The purpose of the study is to find out which Instagram marketing technique out of the three I’ve chosen can be the most successful when trying to achieve more followers, have a wider brand recognition, and increase sales. The marketing techniques I’ve chosen are Instagram posts showing …
War, Civil Unrest, Failed States, And Other Extreme Threats To Marketing Systems,
2015
Loyola University Chicago
War, Civil Unrest, Failed States, And Other Extreme Threats To Marketing Systems, Clifford J. Shultz, Samer Abdelnour
School of Business: Faculty Publications and Other Works
Well-functioning markets and marketing systems are intended to enhance and to sustain the survivability and security of societies and the people who comprise them (e.g., Fisk 1967; Layton 2007; McMillen 2002; Shultz 2007; Wilkie and Moore 1999; World Bank 2014). For myriad reasons – natural or human-induced cataclysms and resource scarcity to list a few examples – marketing systems sometimes are disrupted or fracture (e.g., Shultz 1997; in press). This can have profound and often horrific effects on individuals, families, communities, countries, regions, and occasionally – at least twice in the form of two World Wars – global upheaval. The …
The Fifa World Cup: Analyses And Interpretations Of The World’S Biggest Sporting Spectacle,
2015
Loyola University Chicago
The Fifa World Cup: Analyses And Interpretations Of The World’S Biggest Sporting Spectacle, Clifford J. Shultz, Rodrigo Castilhos, Andres Alberto Barrios Fajardo, Bruno Grbac, Andreas Chatzidakis, Alexander Nill, Almir Peštek
School of Business: Faculty Publications and Other Works
This special session assembles scholars from various countries with keen interests in the marketing and societal dynamics of the world’s most popular sporting spectacle, the FIFA World Cup. It builds on a stream of research in, for example, ethology (e.g., Morris 1981) economics (e.g., Kuper and Szymanski 2014) consumer behavior (e.g., Shultz 1998; Tavassoli, Shultz and Fitzimons 1995), marketing (e.g., Shultz et al. 2010) and macromarketing (Shultz and Burgess 2011) that explores the systemic complexities of this enormous, global extravaganza and the extent to which it benefits and/or harms myriad players, fans, local and global consumers, companies, governments, societies and …
Marketing Mix And Brand Sales In Global Markets: Examining The Contingent Role Of Country-Market Characteristics,
2015
Ozyegin University
Marketing Mix And Brand Sales In Global Markets: Examining The Contingent Role Of Country-Market Characteristics, S. Cem Bahadir, Sundar G. Bharadwaj, Rajendra K. Srivastava
Research Collection Lee Kong Chian School Of Business
Marketing products globally is challenging due to the diverse nature of markets. We use market heterogeneity, unbranded competition, resource and infrastructure availability, and sociopolitical governance as country-market characteristics that distinguish between developed and emerging countries. We investigate their moderating role on the relationship between elements of the marketing mix and brand sales. We provide evidence, from a hierarchical linear model and a panel data set of brands from 14 emerging and developed markets that account for 62% of the global GDP, that country-market characteristics moderate the relationship between the complete set of marketing mix elements and brand sales performance asymmetrically. …
The Economics Of Successful Billboard Advertising,
2015
California Polytechnic State University, San Luis Obispo
The Economics Of Successful Billboard Advertising, Alexa Thomas
Graphic Communication
This study explains the economics of billboard advertising, specifically pertaining to the internal and external elements that make them effective for both consumers and the brand. Billboards have been used as an advertising medium for more than a century, and are still used today. The question is, “What about billboards make them so effective?” Secondary research was examined to better understand the history of billboards, how they compare to other mediums, and the elements experts consider throughout the campaign process. After analyzing secondary articles and studies, primary research was conducted by interviewing a sample of consumers and experts to determine …
