2015-April-20-Carter Railroad Museum Offers Spring Train, Steamboat Excursion,
2015
East Tennessee State University
2015-April-20-Carter Railroad Museum Offers Spring Train, Steamboat Excursion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Buy American: An Introspective Look Into National Corporate Consciousness,
2015
Georgia Southern University
Buy American: An Introspective Look Into National Corporate Consciousness, Jenna S. Florence
Honors College Theses
My research is interested in examining product perceptions and the importance of national identity on the marketability on a variety of foreign and domestic consumer products. I am also interested in determining whether the process of globalization has weakened an individual’s sense of national identity and whether that changes their preference for purchasing a foreign and/or domestic product. Primarily, my research question asks whether nationalism influences a product’s marketability. My hypothesis suggests that individual perceptions are heavily influenced by a sense of nationalism and ultimately affects an individual’s decision whether or not to buy a foreign good. To test this …
Status Consumption And The Millennial Consumer: An Exploratory Study,
2015
Georgia Southern University
Status Consumption And The Millennial Consumer: An Exploratory Study, Angelina Heugel
Honors College Theses
This paper focuses on millennial consumers’ perceptions about the motivation to purchase luxury and status items for the young working professional. It defines and addresses the relationship between status symbols and what drives the millennial generation’s purchases and desires to purchase. Research was conducted through a detailed literature review, qualitative pre-test and focus group. Through the pre-test, themes of luxury and status items were found. Common product categories to represent status items included: accessories, clothing, technology, travel, pet ownership, home ownership, expensive cars, and entertainment. The focus group was conducted in a classroom setting discussion with thirty students. Students participating …
2015-April-19-'Be Different, Be One': Etsu To Host Civility Week
Johnson City,
2015
East Tennessee State University
2015-April-19-'Be Different, Be One': Etsu To Host Civility Week Johnson City, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-18-Top Etsu Bluegrass, Old Time, Celtic, Country Bands To Perform In Bristol,
2015
East Tennessee State University
2015-April-18-Top Etsu Bluegrass, Old Time, Celtic, Country Bands To Perform In Bristol, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-18-‘Made In The Usa: Scenes From American Operas’ To Be Performed At Etsu,
2015
East Tennessee State University
2015-April-18-‘Made In The Usa: Scenes From American Operas’ To Be Performed At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-17-Faculty Members Emphasize Collaboration In Health Care,
2015
East Tennessee State University
2015-April-17-Faculty Members Emphasize Collaboration In Health Care, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-27-'From My Notepads',
2015
East Tennessee State University
2015-April-27-'From My Notepads', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Effects Of The Internet On Marketing,
2015
Liberty University
The Effects Of The Internet On Marketing, Alexander M. Payne
Senior Honors Theses
With the use of the Internet, marketers are able to reach consumers where they work, play, shop, and live more efficiently than without it. Through e-commerce, social media, mobile phones, and much more, businesses are able to spread brand awareness, increase market share, and unveil new products. With this great opportunity comes an equally great responsibility, as businesses have now come under extreme scrutiny by their customers. In the Information Age, news travels faster and farther than ever before, with the news of ethical mishaps reaching even the smallest of shareholders. The most crucial element in e-commerce is trust and …
2015-April-16-Etsu Theatre And Dance To Present 'The Trojan Women',
2015
East Tennessee State University
2015-April-16-Etsu Theatre And Dance To Present 'The Trojan Women', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-16-Etsu’S Inaugural Faculty Spotlight Dinner To Be Held April 16,
2015
East Tennessee State University
2015-April-16-Etsu’S Inaugural Faculty Spotlight Dinner To Be Held April 16, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-16-Etsu Brass Ensembles To Perform In Concert,
2015
East Tennessee State University
2015-April-16-Etsu Brass Ensembles To Perform In Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-16-Etsu Choirs To Perform Works By Current Composers In 'Moderns' Concert,
2015
East Tennessee State University
2015-April-16-Etsu Choirs To Perform Works By Current Composers In 'Moderns' Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-15-Eo: Special Surprises For Faculty/Staff Appreciation Week,
2015
East Tennessee State University
2015-April-15-Eo: Special Surprises For Faculty/Staff Appreciation Week, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-15-Dr. Stephen Marshall,
2015
East Tennessee State University
2015-April-15-Dr. Stephen Marshall, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-15-Hank "Blueduck" Williams,
2015
East Tennessee State University
2015-April-15-Hank "Blueduck" Williams, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-15-Shelly Mangiacotti,
2015
East Tennessee State University
2015-April-15-Shelly Mangiacotti, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-15-Dr. Lorianne Mitchell,
2015
East Tennessee State University
2015-April-15-Dr. Lorianne Mitchell, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-15-Kathryn Duvall Named 2015 Staff Woman Of The Year,
2015
East Tennessee State University
2015-April-15-Kathryn Duvall Named 2015 Staff Woman Of The Year, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-April-14-One Week, Two Concerts For Etsu Bands Program,
2015
East Tennessee State University
2015-April-14-One Week, Two Concerts For Etsu Bands Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
