Marketing Commons^™

2015-July-30-Grant Focuses On Writing Instruction Skills For Teachers, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-July-29-Etsu To Hold 31st Annual Tennessee Business Tax Seminar, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-July-28-The Rodp Nursing Administration Program Ranks Second In Nation, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-July-28-Student Support Services Receives Five-Year Grant Extension, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Paramedicine And Social Work: Case Studies In Authentic Student Recruitment, Nathalie Collins, Lynelle Watts, Renee Strauss, David Hodgson

eCULTURE

Selling the course experience to future students has been corporatised across the Higher Education sector. At many universities marketing and sales specialists, such as ECU’s Student Recruitment Team, rather than academic staff, field prospective student enquiries. Representing courses authentically is crucial to matching future students with an appropriate course experience and career, as well is managing future students’ expectations. A challenge for academics is communicating the course/career experience to university sales agents (recruiters). A challenge for recruiters is conveying an authentic course experience to future students when they have not taken a course themselves. This paper selects two ECU courses, …

Reflection On An Intercultural Communication Workshop For Japanese Executives: Doing Business With U.S. Americans, Kristine E. Menn

MA TESOL Collection

"Vérité en deçà des Pyrénées, erreur au-delà"

(There are truths on this side of the Pyrenees that are falsehoods on the other)

Blaise Pascal (Moran, Harris & Moran, 2007, p. 2).

This paper is a reflection on an intercultural communication workshop developed for sixteen upper-level Japanese executives who work with their U.S. American counterparts in a U.S.A.-based global corporation. This training session was only one part of a much larger training program initiative which was carried out in five countries in Asia as well as in several locations across the U.S.A. Throughout my paper, I will apply the …

2015-July-21-Tera Gwaltney, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-July-21-Carter Railroad Museum's Heritage Day Advice: 'Go West, Young Man', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-July-15-Dr. Judith Slagle Named Dean Of Honors College, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-July-15-Etsu Reaches 50 Days Until Kickoff, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-July-15-Dr. Troy Knechtel Named University School Director, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-July-15-New Etsu Students And Their Families Invited To A 'Summer Send-Off', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-July-14-‘Trilobite Treasures’ To Be Showcased At Natural History Museum, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-July-14-Ryan Halverson, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-July-10-Child Study Center Exhibit On Display At Slocumb Galleries, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-July-10-‘Victory From Within’: Exhibit On American Pow Experience To Show At Reece, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-July-09-Former Etsu Sid John Cathey Inducted Into Tswa Hall Of Fame, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Why Do We Need More Women Leaders In Higher Education?, Susan R. Madsen

Marketing and Strategy Faculty Publications

Research has shown that most managers and top leadership teams do not fully realize the value of having women in key positions, and this is the case across all sectors, including business, government, political, nonprofit, religious, community, and education (schools, colleges, and universities). Organizations will increasingly thrive when both men and women hold management and leadership roles. Gender inclusivity benefits not only businesses, but also entities such as churches, state legislatures, and city councils. This potential for greater thriving is also true for institutions of higher education in the U.S. and around the world. Understanding the value of inclusivity in …

2015-July-07-Greyson Jennings, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Reconceptualizing Markets: Hip- Hop Artists, Marketing, Distribution, And Consumers, Ronald Pikes

Theses and Dissertations

Sociologists have made many contributions to the current understanding of markets. In spite of these contributions, individuals and market practices in sociology are generally overlooked, but both are important because individuals and their practices give markets their form. By overlooking market practices, sociologists disregard two of the most important forces within markets, distribution and marketing. These oversights significantly reduce our ability to understand how modern economic markets operate. Thus, the focus of this study is centered on market actions of independent hip-hop music artists and consumers of hip-hop music especially in regards to music distribution technology. Data was collected via …