2016-January-07-Etsu Boot Camp,
2016
East Tennessee State University
2016-January-07-Etsu Boot Camp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-January-07-Byington On Faculty Team,
2016
East Tennessee State University
2016-January-07-Byington On Faculty Team, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-January-07-Dr. James Shine Named 'Rural Practitioner Of The Year',
2016
East Tennessee State University
2016-January-07-Dr. James Shine Named 'Rural Practitioner Of The Year', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-January-07-Jessica Vest,
2016
East Tennessee State University
2016-January-07-Jessica Vest, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Status Of Women And Entrepreneurship In Utah,
2016
Utah State University
The Status Of Women And Entrepreneurship In Utah, Susan R. Madsen, Ann Marie Wallace
Marketing and Strategy Faculty Publications
Is Utah a good place for women to start and run businesses? You may be misled if you rely on what the media has been reporting the past few years about women in Utah. A host of state rankings has continually put Utah as one of the worst states in the nation for women. For example, Utah did not fare well in the WalletHub’s recent “2015’s Best and Worst States for Women’s Equality.” Utah was also included in the New York Post’s “5 Places Women Shouldn’t Spend Their Travel Dollars,” and in 2014 Utah was ranked as the worst state …
2016-January-06-Etsu To Offer Songwriting Course With Ed Snodderly,
2016
East Tennessee State University
2016-January-06-Etsu To Offer Songwriting Course With Ed Snodderly, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-January-05-Faculty Member Publishes Two Papers On Allergy-Related Topics,
2016
East Tennessee State University
2016-January-05-Faculty Member Publishes Two Papers On Allergy-Related Topics, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-January-03-Grayson Fleetwood,
2016
East Tennessee State University
2016-January-03-Grayson Fleetwood, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Impact Of Cultural Authenticity On Brand Uniqueness And Willingness To Try: The Case Of Chinese Brands And Us Consumers,
2016
George Fox University
The Impact Of Cultural Authenticity On Brand Uniqueness And Willingness To Try: The Case Of Chinese Brands And Us Consumers, Sarah Song Southworth, Jung Ha-Brookshire
Faculty Publications - College of Business
Purpose – In response to today’s marketplace in which many Asian brands are trying to expand their businesses into Western nations, this study investigated the strategic use of cultural authenticity that Asian brands may employ for their success. Although the benefits of using cultural heritage in brand strategies have been noted by past literature, the efficacies of how Asian brands can use brand logo designs to positively influence their brand success have not been studied. To fill this gap, the purpose of this paper is to examine how Chinese brands can increase willingness to try among US consumers by establishing …
The Role Of Leaders In Managing Envy And Its Consequences For Competition In Organizations,
2016
University of Montana, Missoula
The Role Of Leaders In Managing Envy And Its Consequences For Competition In Organizations, Theresa M. Floyd, Charles E. Hoogland, Richard R. Smith
Management and Marketing Faculty Publications
Leaders in organizations face numerous challenges. Among these is helping employees cope with the fact that, over time, some in the organization will succeed and some will fail, leading to potentially disruptive emotions. One of the leader’s roles is to understand and manage these emotions to ensure they do not result in negative interpersonal or organizational outcomes. Further, through their words and deeds, leaders can foster a culture in which more positive emotional reactions to others’ fortunes are more likely to occur, ultimately benefitting the individuals involved and the organization as a whole. Although there are numerous possible reactions to …
Speaking Of Urgent Care Centers: Language Matters,
2016
Touro College
Speaking Of Urgent Care Centers: Language Matters, Sayeedul Islam, Michael H. Chetta, Andrzej Kozikowski, Samantha Misner
Department of Behavioral Science Publications and Research
With the adoption of the Affordable Care Act, it is necessary for health care facilities to focus on patient perceptions and care experience. The urgent care industry has grown exponentially as demand for more accessible patient services has increased. There is little research on how patients perceive their care experiences and what influences their satisfaction in the urgent care setting. The present study proposes a series of research questions exploring the relationship between language and ratings of urgent care facilities. This study aimed to: (1) identify which words were tied to patient experience, (2) identify the language used by satisfied …
Global Private-Label Convergence: Fact Or Fiction?,
2016
University of North Carolina at Chapel Hill
Global Private-Label Convergence: Fact Or Fiction?, Katrijn Gielens, Marnik Dekimpe, Anirban Mukherjee, Kapil R. Tuli
Research Collection Lee Kong Chian School of Business
This study considers a set of 67 countries to study whether PLs sharesconverge globally and if so to what long-run level PL shares in 60 product categoriesare expected to converge. The authors draw upon the economic convergenceliterature to establish an empirical specification that measures long-run PL sharedifferentials relative to a stabilized reference country. As such, they use the notionof β-convergence, taking place when countries with an initially lower PL level growfaster than countries already closer to a common steady state.
Best Practices To Increase Efficacy Of Graduate School Admissions Communications At Clark University,
2016
Clark University
Best Practices To Increase Efficacy Of Graduate School Admissions Communications At Clark University, Diana Curran, Nikki Feinberg, Mitchell Kelley, Ruiqi Li, Anning Zhou
School of Professional Studies
Within the period of time that a graduate student deposits and subsequently arrives at their academic institution, receiving timely information is important for their preparation. This process has been deemed by the Deans of the Enterprise Schools at Clark University as one that needs further investigation. As such, this Capstone looks at the array of communication that goes out to each graduate student during this four-month period. The purpose of examining this communication is to analyze its effectiveness in engaging students. To analyze the effectiveness of this communication, surveys were distributed to current students in these schools to gather data …
Home Cooking And Willingness To Pay: Local Blueberry Pancake, Muffin, And Banana Bread Mixes In A Take-And-Bake Experiment,
2016
University of Kentucky
Home Cooking And Willingness To Pay: Local Blueberry Pancake, Muffin, And Banana Bread Mixes In A Take-And-Bake Experiment, Yves T. Ilunga
Theses and Dissertations--Agricultural Economics
This study explores measurable factors that influence consumer willingness to pay (WTP) for locally produced blueberry mixes: pancake mix, muffin mix and banana bread mix. The innovative aspect of this study is that the experiment took place at participants’ home. The post-preparation survey used a payment card approach to elicit WTP for each product tried as well as for the hypothetical third product not tried. A total of 101 out of 102 participants (99.01%) completed the process and returned the survey. Participants were instructed to prepare the products at home, sample the prepared product, and then evaluate the product and …
Food Marketing Conference, 2016,
2016
Western Michigan University
Food Marketing Conference, 2016, Haworth College Of Business
Food Marketing Conference and Yearbook
Full 2016 Food Marketing Conference Yearbook. Includes: Program and Speakers Board Members Marketing Program Yearbook Advertising
Food Marketing Conference, 2016- Food And Cpg Marketing Programs,
2016
Western Michigan University
Food Marketing Conference, 2016- Food And Cpg Marketing Programs, Haworth College Of Business
Food Marketing Conference and Yearbook
Overview of Food and CPG Marketing Programs at Western Michigan University
Food Marketing Conference, 2016- Food And Cpg Marketing Board,
2016
Western Michigan University
Food Marketing Conference, 2016- Food And Cpg Marketing Board, Haworth College Of Business
Food Marketing Conference and Yearbook
Overview of Food and CPG Marketing Industry Advisory Board Members
Food Marketing Conference, 2016- Program And Speakers,
2016
Western Michigan University
Food Marketing Conference, 2016- Program And Speakers, Haworth College Of Business
Food Marketing Conference and Yearbook
2016 Food Marketing Conference and Program
Food Marketing Conference, 2016- Student Yearbook,
2016
Western Michigan University
Food Marketing Conference, 2016- Student Yearbook, Haworth College Of Business
Food Marketing Conference and Yearbook
Food and CPG Marketing Yearbook
Food Marketing Conference, 2016- Covers,
2016
Western Michigan University
Food Marketing Conference, 2016- Covers, Haworth College Of Business
Food Marketing Conference and Yearbook
Cover of the Food Marketing Conference Yearbook
