Marketing Commons^™

Food Marketing Conference, 2016- Advertisers, Haworth College Of Business

Food Marketing Conference and Yearbook

2016 Advertisers

Use Of Social Media For Recruiting At Franziska Racker Centers, David Williams

Capstone Projects 2015-Present

Can Franziska Racker Centers increase recruitment through paid advertising on social media, especially Facebook? • Are similar agencies in New York State using social media for recruiting? If so, is it producing adequate results? • How can Racker Centers’ better target local media for recruiting?

Imsa360: 2016, Imsa Fund

IMSA Fund Reports

About ten years ago I tried to explain to my wife what made IMSA such an important, life-changing place for me. That explanation turned into a 329 page novel (my first published young adult novel), that I still think only scratched the surface of what makes IMSA such a wondrous, rare, and crucial place.

Excerpt: From the President

The Challenge Of Blocking Malvertising, Catherine Dwyer, Susanne O'Callaghan, Chinmay Juneja, Preston Rollins, Harpreet Wasan, Ameet Kanguri

Student and Faculty Research Days

This poster invited Research Days attendees to learn more about malvertising--the practice of hiding malicious code within online advertisements--and the challenges of detecting and preventing it.

Economic Considerations Of Aggressively Treating The Influenza Virus In Equines, Charlotte R. Hansen

Theses and Dissertations--Agricultural Economics

The equine influenza virus is a significant cause of respiratory disease in horses. Even though horses generally recover from this virus, sometimes horses with equine influenza develop secondary bacterial infections which can cause severe pneumonia, thereby increasing recovery times. Owners and managers are faced with the decision of whether to delay preventative treatment in hopes of the horse avoids contracting a secondary bacterial infection (“wait and see”) or aggressively treat the horse with an antibiotic in hopes of avoiding a serious infection (“treat now”). From a decision making standpoint, the economic considerations include explicit treatment costs as well as nonmonetary …

Performance Factors That Influence Marketing Measurement In Successful Small Businesses, Tareion M. Fluker

Walden Dissertations and Doctoral Studies

During the 2009 economic recession, United States business leaders cut marketing expenditures between 33% and 50% more than they did for any other business expenditure to mitigate financial loss because business leaders often regard marketing as an expense and not an investment. Since there is not a widely applied marketing measurement standard, this multiple-case study focused on finding key performance indicators that healthcare and sales small business leaders in eastern United States with less than 500 employees, and marketing evaluation practices in place, used to evaluate the effectiveness of their marketing. Institutional theory was used as the conceptual framework to …

Sustaining Dental Practices Longer Than 5 Years, David Gagner

Walden Dissertations and Doctoral Studies

Dentists graduate dental school ready to practice dentistry, but 85% do not feel prepared by the dental school to open and manage the operations of a general dental practice. General systems theory grounded this multisite case study. The research provides information on 3 solo practitioner dental practices that sustained beyond 5 years in the Washington, DC suburbs. At each operating practice, the dentist who owned the practice and 1 employee that also worked at the practice during the first 5 years were interviewed. The dentist provided marketing documents used during the first 5 years of the practice operations. Data triangulation …

2016-2016 Professional Mentors.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Each semester a wide variety of mentors come in our classrooms to expand the design students understanding of the design profession.  They come from around the region to pass on their expertise.

Junior student mentors:


Calvin Clawson, Facilities Designer, James H. Quillen VA Medical Center, was a mentor for the Junior Studio, discussing programming for the Children’s Optometry and Radiology Clinic.  His discussion included how to plan for MRI zones as well as government guidelines as well as safety and requirements for this type of facility.

Dr. Chris Dula,Professor of Clinical Psychology, discussed in detail the psychological components of designing …

A Strategic Marketing And Financial Analysis Of Toys R Us, Ethan S. Thomison

Lewis Honors College Capstone Collection

The following is a strategic marketing and financial analysis concerning the highly dynamic operations of Toys R Us.

2016-3 Bgcop Students Receive Cpnp Scholarships, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

CPNP Foundation Announces Student Registration and Travel Grant Recipients Thanks to the generous funds provided by the CPNP Foundation, CPNP Past Presidents, and CPNP members, twenty (20) students are receiving complimentary registrations and a $330 travel grant to be used toward their attendance at CPNP 2016. These twenty students were selected by the CPNP Student Committee based on the merits of their applications.

“These students represent our future and the future of neuropsychiatric pharmacy,” says CPNP Foundation President Matthew Fuller, PharmD, FASHP, BCPS, BCPP. “The CPNP Foundation is pleased to support these student grants providing access to the networking opportunities …

2016-Etsu Pharmacy School Receives Grant To Support First-Generation College Student Outreach, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University Bill Gatton College of Pharmacy received one of two diversity grants from the National Association of Chain Drug Stores (NACDS) Foundation to support the pharmacy school’s commitment to recruiting a diverse student body.

The $15,000 grant will help Gatton College of Pharmacy develop an outreach program aimed at currently enrolled pre-health professional students from the Appalachian region who are the first in their families to attend institutions of higher learning. Nearly half of the pharmacy school’s students are first generation, and over a third of the college’s students are from rural zip codes. …

2016-Etsu Pharmacy Professor Honored For Efforts In Prescription Drug Abuse Prevention, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY Dr. Nick Hagemeier was working as a pharmacist at an independent community pharmacy in Lebanon, Indiana, in 2007 when he spotted a masked man coming through the door one morning.

He walked up and said, I want all of your OxyContin, recalls Hagemeier, now an assistant professor at East Tennessee State Universitys Gatton College of Pharmacy. He wasnt joking around. He had a gun and he gave us 20 seconds to get him the drugs.

As the robber counted down from 20, Hagemeier and a pharmacy technician quickly grabbed a few bottles of OxyContin off a shelf, shoved …

2016-Students Participate In Dea Take Back Event, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Our students participated in the annual DEA sanctioned Take Back Event across the region.

Sites:

140 Blountville Bypass, Blountville, Tn (Sevinsky)

801 Anderson Street, Bristol, TN (Dowling)

525 East F Street, Elizabethton, TN (Alexander)

601 East Main St, Johnson City, TN (White)

123 Boone st, Jonesborough, Tn (Collins)

210 South Church Street, City Hall, Mountain City, TN (Gray)

211 N Main Ave, Erwin Tn (Town Hall Terry Roller)

In all, we had seven pharmacists along with 40 student pharmacists volunteer for the community enrichment activity. Mt City also had a DrNP student. The objective is to collect unused or unwanted …

2016-Alumni From 1950s And 1960s Honored At Homecoming Game, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

University School Alumni from the 1950's and 1960's were honored at our recent Homecoming Game. Thank you so much for coming out and sharing your memories with us!  Click to view photos and a video from the event

2016-Hazard Mitigation Plan For The Etsu Campus, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU Department of Geosciences faculty Dr. Andrew Joyner received a Federal Emergency Management Agency (FEMA) and the Tennessee Emergency Management Agency (TEMA) grant to develop the first ever Hazard Mitigation Plan (HMP) for the ETSU campus, beginning in the summer of 2016.  HMPs help to identify long-term, broadly supported strategies for risk reduction and align resources on the greatest risks and vulnerabilities. In conjunction with the grant, a new lab in the Department of Geosciences has been created the Geoinformatics and Disaster Science (GADS) Lab.  We work closely with multiple staff and faculty members across campus to develop a map- …

2016-2016 Understanding Healthcare Professional Routines.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

 ETSU Professor, Dr. Emily Flores gave students a detailed tour of ETSU Family Medicine Associates.  Students had the opportunity to view daily routines for healthcare professionals.  Important aspects of acoustics, privacy, efficiency in programming was clarified for patient rooms and common areas.  Students learned how important it is to do research before specifying furniture, fixtures and equipment.  Dos and don’ts in healthcare were emphasized.

2016-2016-May-Intd Graduating Class.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

This summer was the inaugural summer of Studio Rome.  Students took four classes and earned a full semester of credits by spending 10 weeks immersed in the culture and designs of Rome, Italy.  They not only saw all the amazing buildings/spaces/art across thousands of years but experienced current design trends, local design professionals, sustainable practices in Rome and Vatican City, and worked on their own designs for two piazzas located in the heart of the city.  We want to thank all the pepole that amde it possible becuase this was a truly life changing experience.  We hope you enjoy just …

Improvement Of Under-Represented Minority Individuals In The Healthcare Field Of Communication Sciences And Disorders, Allison Webb

Lewis Honors College Capstone Collection

Individuals from under-represented minority backgrounds are scarce within healthcare careers. Former research has suggested that this lack of diversity begins at the undergraduate level. This proposal discusses a potential solution to this problem occurring at the University of Kentucky and other colleges across the United States. Suggested intervention targeted diverse populations, connected students with faculty and staff, and provided shadowing resources for individuals from under-represented minority backgrounds. Based on research and current diversity statistics, populations of individuals from diverse backgrounds are expected to increase within the Communication Sciences and Disorders program. Demographic information for the fall 2016 semester will become …

Characteristics Of United States Seafood Consumers, Suliman Almojel

Theses and Dissertations--Agricultural Economics

In this thesis, I conducted an analysis of the consumption patterns associated with demographic and socio-economic characteristics, using Tobit and double-hurdle models. Data were collected for 11,574 households from the US Bureau of Labor Statistics for the year of 2014. Specific determinants included household size, age, income, gender, education, race, region, marital status, and whether the household lived in a coastal state. The results reveal that seafood expenditures are sequential decisions. Asian racial groups, households headed by married couples, a large number of members in households, higher income households, and households residing in the Atlantic and Gulf Coasts were variables …

Perceived And Realized Risk Tolerance: Changes During The 2008 Financial Crisis, Diane K. Schooley, Debra Drecnik Worden

Marketing Faculty Publications and Presentations

Using the 2007–2009 Survey of Consumer Finances panel data, this study examined changes in perceived and realized risk tolerance after the financial crisis. Households who perceived less risk tolerance were more likely to have reduced their portfolio risk and vice versa. Furthermore, households whose wealth decreased were more likely to perceive less risk tolerance and vice versa. Regression analysis revealed that change in risk tolerance as measured by the change in financial portfolio risk is related to perceived risk tolerance, education, life cycle stage, and employment status. Single households, or those households whose head is less educated, or self-employed or …