2016-February-09-Basler Lectures,
2016
East Tennessee State University
2016-February-09-Basler Lectures, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-08-Mozart’S “The Magic Flute”,
2016
East Tennessee State University
2016-February-08-Mozart’S “The Magic Flute”, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-08-Tsbdc Classes,
2016
East Tennessee State University
2016-February-08-Tsbdc Classes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-February-07-Jacob Bolen,
2016
East Tennessee State University
2016-February-07-Jacob Bolen, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-06-Dr. Stephanie Frye Will Present A “Not-For-Tuba” Recital,
2016
East Tennessee State University
2016-February-06-Dr. Stephanie Frye Will Present A “Not-For-Tuba” Recital, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-05,
2016
East Tennessee State University
2016-February-05, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-February--05-Medical Challenges 2016,
2016
East Tennessee State University
2016-February--05-Medical Challenges 2016, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-05-Red For Women,
2016
East Tennessee State University
2016-February-05-Red For Women, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-05-Darwin Day,
2016
East Tennessee State University
2016-February-05-Darwin Day, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-05-Drew Lynch,
2016
East Tennessee State University
2016-February-05-Drew Lynch, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-04-Bse Program,
2016
East Tennessee State University
2016-February-04-Bse Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-February-04-Block Is Back,
2016
East Tennessee State University
2016-February-04-Block Is Back, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-February-03-Women On Wednesdays,
2016
East Tennessee State University
2016-February-03-Women On Wednesdays, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-03-Art And Craft,
2016
East Tennessee State University
2016-February-03-Art And Craft, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-02-Professional Hr Certificate,
2016
East Tennessee State University
2016-February-02-Professional Hr Certificate, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
Encouraging Ethical Behavior In The Workplace By Way Of The Classroom: Examining The Use Of Social Media In Marketing Ethics Instruction To Influence Millennials‘ Perception Of Workplace Ethics,
2016
George Fox University
Encouraging Ethical Behavior In The Workplace By Way Of The Classroom: Examining The Use Of Social Media In Marketing Ethics Instruction To Influence Millennials‘ Perception Of Workplace Ethics, Traci Thomas Pierce
Doctor of Business Administration (DBA)
An emphasis on marketing ethics instruction in higher education may be needed now more than ever. The Ethics Resource Center (ERC) reports that employees of the millennial generation are less cognizant of unethical practices in the workplace than previous generations, and suggests that the millennials' exposure and frequency to social media contributes to their disregard of unethical workplace behavior (―2011 National Business Ethics Survey,‖ 2012). Social media communication is popular among the millennial generation and is a requirement for modern-day businesses; yet, the nature of social media seems to be affecting this new generation of employees negatively. Could social media …
2016-February-01-Sports Have Always Been Part Of Garrett Tumlin’S Life.,
2016
East Tennessee State University
2016-February-01-Sports Have Always Been Part Of Garrett Tumlin’S Life., University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-01-Newest Roan Scholars,
2016
East Tennessee State University
2016-February-01-Newest Roan Scholars, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
Conceptualisations Of The Consumer In Marketing Thought,
2016
Auckland University of Technology
Conceptualisations Of The Consumer In Marketing Thought, Ann-Marie Kennedy, Gene R. Laczniak
Marketing Faculty Research and Publications
Purpose
This paper seeks to gain an understanding of how different consumer conceptualisations in marketing may lead to negative outcomes. Every profession has its grand vision. The guiding vision for most marketing professionals is customer orientation. Of course, reality is more complex and nuanced than a single unified vision. Organisations tout their consumer-centric marketing decisions, in that they use consumer research to make operational decisions about products, prices, distribution and the like. However, marketers’ treatment of consumers is often far from the customer’s best interests. It is proposed that by understanding the different conceptualisations of the consumer over time, we …
2016-February-01-Aynsley Porchak,
2016
East Tennessee State University
2016-February-01-Aynsley Porchak, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
