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16,743 full-text articles. Page 486 of 709.

Tons: A Guide To Teaching On-Line Sales Courses, Cindy B. Rippé, Suri Weisfeld-Spolter, Shannon Cummins, Barbara Dastoor 2016 Tarleton State University

Tons: A Guide To Teaching On-Line Sales Courses, Cindy B. Rippé, Suri Weisfeld-Spolter, Shannon Cummins, Barbara Dastoor

Marketing & Entrepreneurship Faculty Publications

Purpose of the Study: This study describes a creative solution to teaching on-line sales(TONS). On-line education is increasingly in demand; yet, many sales instructors are unsure of how to transfer this interactive, skills-based course from face-to-face to an on-line format. The on-line course is described in detail, with weekly topics, assignments, rubrics, and teaching materials available. The skills-based active learning format develops student knowledge and know-how while building to a final project. Importantly, the technological and time considerations for instructors are kept to a minimum.

Method/Design and Sample: This study tests the use of the on-line TONS teaching …


2016-April-01-Etsu Remembers, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-April-01-Etsu Remembers, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-April-01-Little Bucs Fundraiser, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-April-01-Little Bucs Fundraiser, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Connecting The Dots: How Iot Is Going To Revolutionize The Digital Marketing Landscape For Millennials, Chloe E. Spilotro 2016 University of San Diego

Connecting The Dots: How Iot Is Going To Revolutionize The Digital Marketing Landscape For Millennials, Chloe E. Spilotro

Undergraduate Honors Theses

The growing phenomenon of the Internet of Things (IoT), which is that any item capable of being connected to the Internet will be, presents an unprecedented opportunity for businesses. Using an extensive literature review, the current research examines the significant shift in marketing strategies that need to take place to target the millennial generation of as they adopt IoT. Most research defines the Millennial generation as those born from the early 1980s to the early 2000s. As individuals in this generation grow older, there are two behavioral implications: 1) their acceptance of technology suggests they will be quick to adopt …


College News, 2016 DePaul University

College News

Business Exchange

Forum Highlights the Value of Diversity in the Classroom and Boardroom; Marketing Professor Wins Teaching Accolades; DePaul Business Programs Earn Rankings


Buying Love Through Social Media: How Different Types Of Incentives Impact Consumers’ Online Sharing Behavior, Yueming Zou 2016 Old Dominion University

Buying Love Through Social Media: How Different Types Of Incentives Impact Consumers’ Online Sharing Behavior, Yueming Zou

Marketing Theses & Dissertations

A key issue in social media marketing is insufficient consumer participation and engagement. Oftentimes companies have to devise tactics to encourage more social sharing of brand messages, such as through the use of incentives and rewards. Previous research has investigated incentive effects under the traditional offline context, which addresses mostly economic exchanges and fails to consider the social dynamics of the social media environment. Addressing this gap, this research aims to answer the following research question: how can companies target different consumers with different incentives to maximize consumer sharing through social media? Specifically, the present research proposes three factors that …


Thought Leaders: Faculty Who Shape Business Theory And Practice Through Research, 2016 DePaul University

Thought Leaders: Faculty Who Shape Business Theory And Practice Through Research

Business Exchange

Profiles of seven DePaul professors and the research they are conducting in areas as diverse as work-life balance and investor behavior: James D. Shilling, Real Estate Studies; R. David McLean, Investment Management; Kelly Richmond Pope, Accountancy; Andrew Gallen, Marketing; Alyssa J. Westring, Management; William Sander, Economics; and Misty Johanson, Hospitality Leadership.


2016 Ijbe Front Matter, Tamra Connor 2016 Illinois State University

2016 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

  1. Editorial Board
  2. President's Letter
  3. SIEC-ISBE International


2016 April, Office of Communications & Marketing, Morehead State University. 2016 Morehead State University

2016 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2016.


Nacogdoches Senior Center Marketing Research, Emily Poris, Josh Sholders, Marisa Salazar 2016 Stephen F Austin State University

Nacogdoches Senior Center Marketing Research, Emily Poris, Josh Sholders, Marisa Salazar

Undergraduate Research Conference

No abstract provided.


2016-March-31-Etsu Family Physicians, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-March-31-Etsu Family Physicians, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-March-31-Entrepreneurs Club Johnson, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-March-31-Entrepreneurs Club Johnson, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-March-31-Undergraduate Research, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-March-31-Undergraduate Research, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-March-31-Greyscale Album, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-March-31-Greyscale Album, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-March-31-Sascol, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-March-31-Sascol, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-March-30-Human Services Education, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-March-30-Human Services Education, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-March-30-Maier Setac President, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-March-30-Maier Setac President, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-March-30-Alsop's Hayden Award, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-March-30-Alsop's Hayden Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-March-30-Dali Quartet, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-March-30-Dali Quartet, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-March-29-Corazon Latino Festival, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-March-29-Corazon Latino Festival, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


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