2016-March-02-Entrepreneurs Club Daronda Copenhaver,
2016
East Tennessee State University
2016-March-02-Entrepreneurs Club Daronda Copenhaver, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-02-Bunny Hop 5k,
2016
East Tennessee State University
2016-March-02-Bunny Hop 5k, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Process Makes Perfect: Asking Your Target Audience What They Really Want To Know About You,
2016
University of Dayton
Process Makes Perfect: Asking Your Target Audience What They Really Want To Know About You, Nichole M. Rustad
Roesch Library Staff Publications
Libraries often find themselves communicating programs and services to different audiences — students, faculty, donors and the community. So what happens when you are tasked with creating a marketing piece to pique donors’ interest? How do you know what they want to know about you, and what do they already know? Accurately assessing what your audience already understands about your library services can be a challenging aspect of your project. This column describes how an academic library in Ohio learned more about its target market to create a piece that could bring about the results it wanted.
2016-March-01-Katie Mccall,
2016
East Tennessee State University
2016-March-01-Katie Mccall, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-01-Radio Astronomy,
2016
East Tennessee State University
2016-March-01-Radio Astronomy, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Impact Of Relationship Marketing (Rm) On Relationship Quality (Rq): Empirical Evidence From Commercial Bank Customers In Nigeria.,
2016
Delta State University, Asaba
The Impact Of Relationship Marketing (Rm) On Relationship Quality (Rq): Empirical Evidence From Commercial Bank Customers In Nigeria., Sunny E. Ekakitie
Bullion
The study set out to determine the impact of Relationship Marketing (RM) on relationship quality (RQ), with respect to the services Nigerian banks deliver to their clients. Three hypotheses were formulated to drive the study. Survey research design was adopted using a 48-item Likert style questionnaire to capture the opinions of valued clients. The study covered the six geo-political zones in Nigeria with 4 states drawn randomly from each zone. Extensive literature on RM and RQ were reviewed. Models/theories were lucidly discussed with the study evolving the quality/customer satisfaction model which is a modification of Zineldin's (2006) technical and functional …
2016-March-01-Shandong Institute Of Commerce And Technology Visit,
2016
East Tennessee State University
2016-March-01-Shandong Institute Of Commerce And Technology Visit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image,
2016
California Polytechnic State University, San Luis Obispo
Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues
Journalism
This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts: …
2016-March-01-Developing Leaders,
2016
East Tennessee State University
2016-March-01-Developing Leaders, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-01-Mentor Of The Year,
2016
East Tennessee State University
2016-March-01-Mentor Of The Year, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-01-Trogen: Wallethub,
2016
East Tennessee State University
2016-March-01-Trogen: Wallethub, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016 March,
2016
Morehead State University
2016 March, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for March of 2016.
Exploring The Effects Of "What" (Product) And "Where" (Website) Characteristics On Online Shopping Behavior,
2016
Indiana University
Exploring The Effects Of "What" (Product) And "Where" (Website) Characteristics On Online Shopping Behavior, Girish Mallapragada, Sandeep R. Chandukala, Qing Liu
Research Collection Lee Kong Chian School Of Business
Understanding factors that influence online shopping and managing consumer relationships is not a trivial task for firms, considering the many pertinent factors that influence behavior, including the product being shopped (i.e., the “what”) and the context of the website itself (i.e., the “where”). This study investigates the impact of these characteristics on an online transaction’s basket value, after incorporating the role of other aspects of the browsing process including page views and visit duration. The authors estimate a multivariate mixed-effects Type II Tobit model with a system of equations to explain variation in shopping basket value, using data involving 773,262 …
2016-February-29-Brandon Johnson Lions Club,
2016
East Tennessee State University
2016-February-29-Brandon Johnson Lions Club, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-29-Homecoming Date,
2016
East Tennessee State University
2016-February-29-Homecoming Date, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-29-Research Recognized,
2016
East Tennessee State University
2016-February-29-Research Recognized, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-28-Guest Artist: Hynds,
2016
East Tennessee State University
2016-February-28-Guest Artist: Hynds, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-28-Wild And Scenic Film Festival,
2016
East Tennessee State University
2016-February-28-Wild And Scenic Film Festival, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-26-Guest Artist: Lu,
2016
East Tennessee State University
2016-February-26-Guest Artist: Lu, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-26-Java Coding Course,
2016
East Tennessee State University
2016-February-26-Java Coding Course, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
