Getting Hooked On Gnarly Rods,
2016
University of Arkansas, Fayetteville
Getting Hooked On Gnarly Rods, Cody A. Nelson
Marketing Undergraduate Honors Theses
At Gnarly Rods, our objective is to supply builders and fishermen alike with the quality gear, components, and service necessary to catch everything life has to offer. From providing rod building parts, to repairs, to fully customized fishing rods, we are the destination for all things in custom fishing. Conceptualized in 2015, Gnarly Rods will be based out of Springdale, AR, and started by Robert and Cody Nelson, a father and son pair as passionate for fishing as they are family and the influence the outdoors can have in life. As of now, we will be the only two employees …
More Ethical – Thai Or American Business Behavior?: Ethical Business Practices And Differences Between Cultures,
2016
University of Arkansas, Fayetteville
More Ethical – Thai Or American Business Behavior?: Ethical Business Practices And Differences Between Cultures, Michelle Carlson
Marketing Undergraduate Honors Theses
The study and comparison of cross cultural business ethics was conducted specifically in the countries of Thailand and the United States. To study these two countries’ business ethics, a survey was conducted in each country, analyzed, and compared to one another. The research was conducted on a Micro Empirical scale. This approach by definition “hypothesizes the existence of general norms or values and then gathers and analyzes data with a view of determining the extent to which these norms or values prevail in the group surveyed” (Koehn & Leung, 2004). Thailand and the United States are hypothesized in this study …
Sidestepping The Rock And The Hard Place: The Private Avoidance Of Prosocial Requests,
2016
Singapore Management University
Sidestepping The Rock And The Hard Place: The Private Avoidance Of Prosocial Requests, Stephanie C. Lin, Rebecca L. Schaumberg, Taly Reich
Research Collection Lee Kong Chian School Of Business
For some, facing a prosocial request feels like being trapped between a rock and a hard place, requiring either a resource (e.g., money) or psychological (e.g., self-reproach) cost. Because both outcomes are dissatisfying, we propose that these people are motivated to avoid prosocial requests, even when they face these requests in private, anonymous contexts. In two experiments, in which participants' anonymity and privacy was assured, participants avoided facing prosocial requests and were willing to do so at a personal cost. This was true both for people who would have otherwise complied with the request and those who would have otherwise …
The Relationship Between The Behaviors Of The Top 50 Most Endorsed Athletes In The World And The Monetary Value Of Their Endorsement Deals,
2016
East Tennessee State University
The Relationship Between The Behaviors Of The Top 50 Most Endorsed Athletes In The World And The Monetary Value Of Their Endorsement Deals, Rogerio B. Ribeiro
Undergraduate Honors Theses
The top endorsed athletes in the world are most likely the ones who have the biggest impact on their sport. These athletes are usually among the best in their sport or they might have something special that creates a strong relationship between the athlete and his or her fans. It is possible to say that this relationship combined with their skills on and off of the fields, courts, or arenas is what makes these athletes special. Big companies all over the world feel attracted to these athletes and, as a result, they spend millions of dollars every year in order …
Predicting The Market Share Of A New Airport In Multi-Airport Cities: The Case Of Lagos,
2016
Embry-Riddle Aeronautical University
Predicting The Market Share Of A New Airport In Multi-Airport Cities: The Case Of Lagos, Samson Oladele Fatokun
Doctoral Dissertations and Master's Theses
The primary objective of the study was to develop an empirical model that combines the contingent valuation method (CVM) with the isochrone analysis to predict the market shares of new airports in multi-airport cities and to apply the model to the case of Lekki International Airport (LIA), the proposed second airport in Lagos, Nigeria. In addition to predicting the market share that LIA could attain, the study also identified and analyzed the catchment areas as well as the willingness to pay (WTP) of would-be LIA passengers. Furthermore, the research identified the determinants of airport choice in the Nigerian market. The …
2016-April-30-Faculty/Staff Activities,
2016
East Tennessee State University
2016-April-30-Faculty/Staff Activities, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-30-Carter Museum Heritage Day,
2016
East Tennessee State University
2016-April-30-Carter Museum Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Exploring Factors And Elements Of Coordination Between Key Account Management Units And Non-Key Account Management Units,
2016
Asia Marketing Journal (AMJ)
Exploring Factors And Elements Of Coordination Between Key Account Management Units And Non-Key Account Management Units, Shoko Tonai
Asia Marketing Journal
Studies in key account management (KAM) have identified the importance of cross-functional coordination in firms to effectively implement KAM. However, these studies have ignored how companies integrate KAM and other customer management (non-KAM). This paper explores coordination design between KAM units and non-KAM units by analyzing a case study through three dimensions: frontend coordination, back-end-coordination, and organizational translation at the beginning of research. The case study shows that non-KAM conditions can require a modification of the coordination design. This research performs an in-depth analysis of changes in the implementation of sales reforms for an IT-related machinery and system vendor in …
The Impact Of Patent Infringement Litigation On Customer-Based Brand Equity,
2016
Asia Marketing Journal (AMJ)
The Impact Of Patent Infringement Litigation On Customer-Based Brand Equity, Ju Pin Chou, Jeonpyo Noh, Jiyeon Choi
Asia Marketing Journal
With continuous news headlines related to patents in the public media, awareness of patents’ value is spreading, and patents are valuable not only to a firm but also to consumers. Therefore, this study makes an effort to explore the theoretical mechanism of the effects of patent infringement litigation (PIL) on customers. More specifically, this study examines the influence of PIL on customer-based brand equity (CBBE) and brand innovation image (BII). Based on this study’s findings, PIL’s outcomes directly affect BII, which in turn indirectly affects CBBE. That is, people will evaluate a winning brand as a highly innovative brand, which …
National Culture And Relational Selling,
2016
Asia Marketing Journal (AMJ)
National Culture And Relational Selling, Jeong Eun Park, George D. Deitz
Asia Marketing Journal
Globalization and the emergence of new markets has placed increased emphasis on cross-cultural sales and marketing research. Despite considerable advances in the personal selling literature, little is known about the cross-cultural transferability of key constructs. Given the degree to which wellaccepted relational sales behaviors such as ASB and customer oriented selling reflect Western values such as individualism and low uncertainty avoidance, the relative efficacy of such practices in alternative cultural context is less clear. Using a Korean sample, our results confirm the beneficial direct effects of these relational selling practices upon performance. However, we also find strong workgroup interdependence diminishes …
Asia Marketing Journal Vol. 18 No. 1 목차,
2016
Asia Marketing Journal (AMJ)
2016-April-30-Alumni Awards Banquet,
2016
East Tennessee State University
2016-April-30-Alumni Awards Banquet, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Exploring The Customization Decision Support System Using Waypoint Solutions,
2016
Asia Marketing Journal (AMJ)
Exploring The Customization Decision Support System Using Waypoint Solutions, Akinori Ono, Kiyokazu Matsuura, Seiji Endo, Nakagawa
Asia Marketing Journal
Product customization has been popular since Internet shopping began. Many firms have introduced customization configuration systems, allowing customers to choose a wide range of product attributes, attracting them to participate in the shopping process, and increasing customer satisfaction. Paradoxically, the attribute-by-attribute (AbA) choice in the customization process requires a high-information processing load resulting in shopper confusion. To reduce this confusion, the CvSS (customization via starting solution) system has recently been developed. However, this system provides solution support only for the starting point of the configuration process. Thus, in this study, the authors proposes the CvWS (Customization via Waypoint Solutions) system, …
Interaction Effects Of Arousal Level Of Positive Ambient Emotion And Advertisement Type On Product Evaluation,
2016
Asia Marketing Journal (AMJ)
Interaction Effects Of Arousal Level Of Positive Ambient Emotion And Advertisement Type On Product Evaluation, Nak Hwan Choi, Tamir Oyunbileg
Asia Marketing Journal
The purpose of this study is to show that the effectiveness of utilitarian versus hedonic attributefocused advertisement on product evaluation depends on the arousal level of positive emotion, and to explore mediation effect of cognitive response to utilitarian attribute-focused advertisement and affective response to hedonic attribute-focused advertisement on the effectiveness of utilitarian versus hedonic attribute-focused advertisement. This research employs a 2 (arousal level: mild vs. elevated) × 2 (advertisement type: utilitarian vs. hedonic) between-subjects design, and 200 undergraduate students participate in the experiment, in which there are 50 students at each experimental group. The results of ANCOVA with positive emotion …
2016-April-29-Reunions: Class Of '66, Golden Fifties,
2016
East Tennessee State University
2016-April-29-Reunions: Class Of '66, Golden Fifties, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-29-Student-Led Bands,
2016
East Tennessee State University
2016-April-29-Student-Led Bands, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-29-Arbor Day Tree Giveaway,
2016
East Tennessee State University
2016-April-29-Arbor Day Tree Giveaway, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-29-Spring Jazz At The Culp,
2016
East Tennessee State University
2016-April-29-Spring Jazz At The Culp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-29-Sensational Seasonings,
2016
East Tennessee State University
2016-April-29-Sensational Seasonings, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-29-Percussion Ensemble Spring Concert,
2016
East Tennessee State University
2016-April-29-Percussion Ensemble Spring Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
