2016-May-13-Vintage Base Ball,
2016
East Tennessee State University
2016-May-13-Vintage Base Ball, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-May-13-Three Wins,
2016
East Tennessee State University
2016-May-13-Three Wins, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Micro & Small Enterprises In Ireland: A Brand Management Perspective,
2016
Department of Organisation and Professional Development, Cork Institute of Technology, Cork, Ireland
Micro & Small Enterprises In Ireland: A Brand Management Perspective, Bobby Kennedy, Angela Wright
Dept. of Organisation & Professional Development Publications
Branding aids companies in the acquisition of new customers, allows them to build a favourable reputation, leads to increased customer loyalty and, ultimately, is a driver of profitability. Although there is an impressive quantity of academic literature related to both large corporate and product line branding, there has been less focus regarding the research on branding of small businesses, despite their economic importance.
In the specific case of SMEs in Ireland, branding studies are scant. There is little understanding of the branding practices of SME founder-owners in Ireland, and, moreover, a lack of clarity as to their knowledge levels apropos …
2016-May-12-Chemistry Acs Re-Approval,
2016
East Tennessee State University
2016-May-12-Chemistry Acs Re-Approval, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-May-12-Mental Health First Aid,
2016
East Tennessee State University
2016-May-12-Mental Health First Aid, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-May-12-Addressing Nas,
2016
East Tennessee State University
2016-May-12-Addressing Nas, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-May-11-Vocal Student Honors,
2016
East Tennessee State University
2016-May-11-Vocal Student Honors, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-May-11-Joint Venture,
2016
East Tennessee State University
2016-May-11-Joint Venture, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-May-11-Tbr Grant,
2016
East Tennessee State University
2016-May-11-Tbr Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-May-11-Tsbdc May Class,
2016
East Tennessee State University
2016-May-11-Tsbdc May Class, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-May-10-Nash Authors Reconstruction Book,
2016
East Tennessee State University
2016-May-10-Nash Authors Reconstruction Book, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-May-09-Hunt On Tncpe,
2016
East Tennessee State University
2016-May-09-Hunt On Tncpe, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Revitalizing Classical Music Interest And Concert Attendance: Why Today's Youth Are Deterred From Classical Music And Why Symphony Orchestras And Businesses Need To Get Involved,
2016
James Madison University
Revitalizing Classical Music Interest And Concert Attendance: Why Today's Youth Are Deterred From Classical Music And Why Symphony Orchestras And Businesses Need To Get Involved, Caroline M. Clouse
Senior Honors Projects, 2010-2019
This paper seeks to explore the divide between classical music institutions and the youth of today. Interest in classical music is on a steady decline among Millennials and this paper provides a discourse on some of the prevailing reasonings behind the deterrents to classical music concert attendance. German studies concerning the current state of classical music and it's standing among youth that previously have never been translated are described within, so that this important information may be disseminated. Lastly, there is a discussion on the importance of innovative marketing techniques and concert offerings as well as how and why today's …
2016-May-07-Bmc Scholarships,
2016
East Tennessee State University
2016-May-07-Bmc Scholarships, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-May-07-Nathaniel Farnor,
2016
East Tennessee State University
2016-May-07-Nathaniel Farnor, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-May-06-2016 Alumni Awards,
2016
East Tennessee State University
2016-May-06-2016 Alumni Awards, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-May-06-Quillen Commencement,
2016
East Tennessee State University
2016-May-06-Quillen Commencement, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-May-06-Summer Code Camps,
2016
East Tennessee State University
2016-May-06-Summer Code Camps, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-May-06-Pharmacy Graduation,
2016
East Tennessee State University
2016-May-06-Pharmacy Graduation, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-May-06-Closing Reception: Greene, Perry,
2016
East Tennessee State University
2016-May-06-Closing Reception: Greene, Perry, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
