2016-July-14-Info Meeting,
2016
East Tennessee State University
2016-July-14-Info Meeting, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-14-Info Meeting,
2016
East Tennessee State University
2016-July-14-Info Meeting, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
Visual Brand Identity Of Food Products: A Customer’S Perspective,
2016
International Hellenic University
Visual Brand Identity Of Food Products: A Customer’S Perspective, Panagiota Moutaftsi Ms, Panagiotis Kyratsis Dr
Journal of Applied Packaging Research
Purpose – The aim of this research is to explore the benefits of a customer based approach on food packaging design. A case study of a small production honey brand is used.
Design/methodology/approach – For the design process, a survey that involved visual elements was conducted as an online questionnaire. The final size of the sample consists of 285 questionnaires.
Findings – The research findings indicate that packaging is a great influencer for consumers and the synergy of consumers with companies can be a catalyst for the product design process resulting in package designs, which engage potential customers and drive …
2016-July-13-Southern Circuit Tour,
2016
East Tennessee State University
2016-July-13-Southern Circuit Tour, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-13-Dr. Everett Lilly,
2016
East Tennessee State University
2016-July-13-Dr. Everett Lilly, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-13-Dr. Everett Lilly,
2016
East Tennessee State University
2016-July-13-Dr. Everett Lilly, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-13-Southern Circuit Tour,
2016
East Tennessee State University
2016-July-13-Southern Circuit Tour, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-12-Stories Of Wit And Wisdom,
2016
East Tennessee State University
2016-July-12-Stories Of Wit And Wisdom, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-12-Stories Of Wit And Wisdom,
2016
East Tennessee State University
2016-July-12-Stories Of Wit And Wisdom, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-11-Physical Therapy Awards,
2016
East Tennessee State University
2016-July-11-Physical Therapy Awards, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-11-Physical Therapy Awards,
2016
East Tennessee State University
2016-July-11-Physical Therapy Awards, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
Improving Data Quality And Avoiding Pitfalls Of Online Text-Based Focus Groups: A Practical Guide,
2016
Institute of Sociology and Social Policy, Corvinus University of Budapest
Improving Data Quality And Avoiding Pitfalls Of Online Text-Based Focus Groups: A Practical Guide, Lilla Vicsek
The Qualitative Report
Despite the fact that there are several practical advantages of online typed focus groups, this type of group questioning has not spread as widely as had been expected when it appeared as a new research option. One of the reasons for that might be that a major risk of these text-based focus groups is inadequate data quality. Unless certain measures are taken to prevent this, an analysis can face the problem of not being rich enough and not digging deep enough – which are often important criteria for good qualitative analysis. This article discusses how to deal with the problem …
2016-July-07-Danielle Nicole Byington,
2016
East Tennessee State University
2016-July-07-Danielle Nicole Byington, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-07-Danielle Nicole Byington,
2016
East Tennessee State University
2016-July-07-Danielle Nicole Byington, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-05-Rn To Bsn Program,
2016
East Tennessee State University
2016-July-05-Rn To Bsn Program, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-05-Rn To Bsn Program,
2016
East Tennessee State University
2016-July-05-Rn To Bsn Program, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
Self-Image Enhancement Through Branded Accessories Among Youths: A Phenomenological Study In India,
2016
IBS Hyderabad, Icfai Foundation for Higher Education University
Self-Image Enhancement Through Branded Accessories Among Youths: A Phenomenological Study In India, Anitha Acharya, Manish Gupta
The Qualitative Report
Fashion not only forms an important part of everyday consumption decisions, but also plays an important role in all daily events such as, the clothing we wear, how we think and also what we eat and where we eat. In realism, fashion is an outcome of a dynamic culture and common shifts in the tastes and style of individuals. The center of the debate appears to be that branded fashion accessories involvement is likely to be associated with differences in sensitivity to one’s social surroundings (Auty & Elliott, 1998). The question is: “Whether involvement in fashion accessories with its strong …
2016 July,
2016
Morehead State University
2016 July, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for July of 2016.
Enough Is Enough! Understanding Environmentally Driven Multisensory Experiences,
2016
Louisiana Tech University
Enough Is Enough! Understanding Environmentally Driven Multisensory Experiences, Nina Lisa Theresa Eileen Krey
Doctoral Dissertations
The importance of sensory perception and sensory stimulation in creating pleasant consumption experiences has received increasing attention within recent years. Yet, while numerous studies investigate antecedents and consequences of sensory perception specific to a certain sense (vision, touch, audition, smell, and taste), limited research addresses sensation from a broader perspective by examining what constitutes "sensing" in sensations. Multiple studies are employed to investigate the totality of sensation rather than any sense specific sensation, by framing sensational experiences within the long tradition of atmospherics research. Here, the construct of need for sensation is conceptualized to reflect the notion of totality of …
2016-July-Etsu Names Dr. Debbie Byrd As New Dean Of Gatton College Of Pharmacy,
2016
East Tennessee State University
2016-July-Etsu Names Dr. Debbie Byrd As New Dean Of Gatton College Of Pharmacy, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY Dr. Debbie Byrd has been named the new dean of the Gatton College of Pharmacy at East Tennessee State University, effective July 1.
She succeeds the current dean, Dr. Larry Calhoun, who announced he would retire from the role on June 30 after serving as dean of pharmacy since the school opened in 2005.
Byrd comes to ETSU from the University of Tennessee College of Pharmacy in Knoxville where she has served as associate dean of Professional Affairs since 2010. She has worked at UT-Knoxville since 2006, holding various other roles including professor and assistant dean. She also …
