2016-August-01-Tsbdc Classes,
2016
East Tennessee State University
2016-August-01-Tsbdc Classes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-State Report Card For 2015-2016 Released,
2016
East Tennessee State University
2016-State Report Card For 2015-2016 Released, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Destination Choice In Novel And Mature Destinations: Effects Of Psychographic Traits And Anticipated Need Congruity On Tourist Intentions,
2016
The University of Texas Rio Grande Valley
Destination Choice In Novel And Mature Destinations: Effects Of Psychographic Traits And Anticipated Need Congruity On Tourist Intentions, Oliver Cruz-Milan
Theses and Dissertations
The tourism marketing literature shows that psychological variables are predictors of destination choice for vacations. However, research testing the effects of Plog's (1974) personality-based psychographic traits on destination selection has yielded inconclusive results. Based on the theory of market choice behavior (Sheth, Newman, and Gross, 1991a), this research proposes that tourist´s destination choice is influenced by the mediating effects of anticipated needs congruity (epistemic, emotional, functional, and social) in the relationship between Plog's psychographic traits and behavioral intentions, providing more explanation of destination preference for novel and mature beach resort destinations (Butler, 1980). In order to conduct the study, data …
Perceptual Determinants Of Consumption Philanthropy Donation Intentions: Consumption Or Philanthropy?,
2016
The University of Texas Rio Grande Valley
Perceptual Determinants Of Consumption Philanthropy Donation Intentions: Consumption Or Philanthropy?, Nese Nasif
Theses and Dissertations
Consumption philanthropy is the concurrent consumption of self-interested products while contributing to a charitable cause. Although this overarching notion has been widely investigated in the context of cause-related marketing, there has been little work done in marketing or other disciplines in its alternative context of donor giving behavior. Thus, the current research conceptually develops and empirically investigates a model of consumption philanthropy donation intentions (CPDI) where a potentially valued gift is offered in return for a monetary donation by an individual consumer. The conceptual model integrates three fundamental frameworks from marketing and psychology, as well as incorporates a multi-disciplinary body …
A Social Marketing Plan For The Lester C. Howick Animal Shelter,
2016
University of Arkansas, Fayetteville
A Social Marketing Plan For The Lester C. Howick Animal Shelter, Joseph Michael Spiegelhoff
Graduate Theses and Dissertations
The Lester C. Howick Animal Shelter (Howick) is a non-profit organization serving Washington County, Arkansas and the Northwest Arkansas community. This thesis offers Howick a comprehensive Social marketing plan. The goal of the animal shelter is to increase the total number of cats and dogs adopted, increase the total amount of donations, and increase the number of volunteers helping at the facility and various events. In order to accomplish these goals for 2016, a Social marketing plan was developed through research on other non-profit organizations, other animal shelters, communication with the shelter employees, crafting a public service announcement (PSA), and …
2016 August,
2016
Morehead State University
2016 August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for August of 2016.
Explaining Social Exchanges In Information-Based Online Communities (Ibocs),
2016
Singapore Management University
Explaining Social Exchanges In Information-Based Online Communities (Ibocs), Sabine Benoit, Nicola Bilstein, Jens Hogreve, Christina Sictmann
Research Collection Lee Kong Chian School Of Business
Purpose - The purpose of this paper is to scrutinize platforms for members to exchange information by information-based online communities (IBOCs, like LinkedIn or Facebook). Because member participation is vital for IBOCs, this research aims to identify and validate factors that drive member participation. Design/methodology/approach - With reference to social exchange theory the authors developed a model of antecedents of participation in IBOCs that was tested with survey data using PLS. Because some of the results contradicted the theory, the authors examined those results in a mainly qualitative study with online community providers. These experts offered explanations that inform the …
Valence Or Volume? Maximizing Online Review Influence Across Consumers, Products, And Marketing,
2016
Old Dominion University
Valence Or Volume? Maximizing Online Review Influence Across Consumers, Products, And Marketing, Elika Kordrostami
Marketing Theses & Dissertations
Evidence shows that products with online reviews have a higher chance to stay in the consideration set of consumers than products with no online reviews do. Online reviews, as consumer-generated content, affect consumers’ purchase decision-making process. Most of the studies in this area have looked at valence and volume of online reviews. Generally, valence and volume of online reviews are considered to positively influence sales; however, the findings in the literature are inconclusive. While some studies have reported a positive relationship between valence/volume and sales, others have failed to find any significant relationship. Using both lab experiments and real-world data, …
Marketing And Development For Libraries, A Luxury Or A Necessity?,
2016
Chapman University
Marketing And Development For Libraries, A Luxury Or A Necessity?, Essraa Nawar
Library Presentations, Posters, and Audiovisual Materials
For many libraries across the world, marketing, development and fundraising can be dirty words and if you add outreach people do not even get it. In this poster, the presenter will prove why libraries across the globe should embrace marketing, outreach and development for what they are, and let outreach spread and be part of our daily routine in libraries. Just like corporations and start-up, libraries of all kinds need to invest time; energy and resources on their marketing and development strategies. By applying some of these techniques, libraries will not just be able to better understand their users’ needs …
Omni-Channel Supply Chain Management: Assessing The Impact Of Retail Service Operations In The Retail Supply Chain,
2016
University of Arkansas, Fayetteville
Omni-Channel Supply Chain Management: Assessing The Impact Of Retail Service Operations In The Retail Supply Chain, Simone Theresa Peinkofer
Graduate Theses and Dissertations
The traditional retail environment, which is characterized by a clear division between brick-and-mortar and non-brick-and-mortar retail channels, has been recently disrupted by developments in e-commerce and mobile technologies. The result has been the emergence of omni-channel retailing. Within the reality of this new retail environment, it has been proposed that retailers should develop the necessary capabilities to fulfill consumer demand from anywhere – the store, the distribution center, or via drop-shipping from a supplier – which leads to the emergence of new operational complexities and challenges in the retail supply chain. In light of the growing popularity of these new …
It's Not The Load That Breaks You Down, It's The Way You Carry It: An Examination Of The Relationship Between Negative Identity And Consumer Behavior,
2016
University of Arkansas, Fayetteville
It's Not The Load That Breaks You Down, It's The Way You Carry It: An Examination Of The Relationship Between Negative Identity And Consumer Behavior, Cassandra Denise Davis
Graduate Theses and Dissertations
Research examining Social identity and consumer behavior often centers on groups with positive Social identities, exploring the influence of similar identities (i.e., shared values, shared gender, shared political affiliations, shared ethnicity…etc.) or desired identities (e.g., sports celebrities, actors, and actresses). For example, research has shown that people display an increased attention to identity-based stimuli following the activation of a Socially distinct identity (Forehand, Deshpandé, and Reed 2002) and that heightening the self‐importance of a consumer Social identity leads to a preference for identity-related brands (Reed 2004). An important but often overlooked aspect of the influence of Social identity on consumption, …
It's All About Me: How Self-Brand Connection And Social Media Interactivity Influence Purchase Intent,
2016
University of Arkansas, Fayetteville
It's All About Me: How Self-Brand Connection And Social Media Interactivity Influence Purchase Intent, Shannon Taylor Mccarthy
Graduate Theses and Dissertations
Social media is ubiquitous and allows consumers to display identity by through possessions through posts, images, and interactions. The self is all the individual calls their own and is expressed outwardly through everything visible, including possessions, relationships, and interactions. They tell their story through the display of envy-inducing artifacts, and create a perfect, photoshopped life. Consumers seek a connection to positively viewed brands they feel are self-representative through interaction. This dissertation seeks to better understand consumer rationale for and gratification from online brand engagement and how that, in turn, impacts the brand. Three studies examined the effects of self-brand connection, …
Cheers To Haptic Sensations And Alcohol Consumption: How Glassware Weight Impacts Perceived Intoxication And Positive Emotions,
2016
Portland State University
Cheers To Haptic Sensations And Alcohol Consumption: How Glassware Weight Impacts Perceived Intoxication And Positive Emotions, Courtney Szocs, Dipayan Biswas, Adilson Borges
Business Faculty Publications and Presentations
People often consume alcohol as a means of emotional control. More specifically, people frequently consume alcohol to enhance positive feelings (e.g., happiness) and reduce negative feelings (e.g., stress, tension). The results of two field studies and one laboratory study showed that holding the volume of alcohol consumed constant and varying the haptic (i.e., weight) sensations individuals experience during consumption can influence these emotional responses and also perceived intoxication. Specifically, we manipulated haptic weight sensations by varying the weight of the cup/container (e.g., champagne flute) alcohol was consumed from and showed that consuming champagne from lighter (vs. heavier) flutes leads to …
Effects Of Technology Readiness On User Perceptions And Use Intention Of Mobile Social Commerce,
2016
Asia Marketing Journal (AMJ)
Effects Of Technology Readiness On User Perceptions And Use Intention Of Mobile Social Commerce, Sang-Lin Han, Hyo-Ju Park
Asia Marketing Journal
This research was implemented by using TRAM model. An existing research (Ok 2011) which dealt with technology readiness and social commerce at once had only asked consumers’ attitude on ‘general technology’. This research, however, has specifically focused on Social Network Service and mobile social commerce. Research hypotheses and research model were developed and tested by using 610 consumer survey data.
It was found that individual’s positive/negative technology readiness has a direct influence positively/negatively on perceived ease of use and perceived trust respectively. Also their positive and negative technology readiness has an indirect influence positively/negatively on perceived usefulness. Thus someone’s positive …
A Comparative Study On Antecedents To The Customer Satisfaction With Cross-Border E-Commerce In Korea And China,
2016
Asia Marketing Journal (AMJ)
A Comparative Study On Antecedents To The Customer Satisfaction With Cross-Border E-Commerce In Korea And China, Bai Ting, Inwoo Nam
Asia Marketing Journal
As one of the most popular forms of electronic commerce, cross-border e-commerce provides numerous consumer benefits, such as broad and deep product assortments at low prices. However, consumers tend to exhibit high involvement in cross-border e-commerce purchases due to high risks associated with such purchases.
The paper focuses on identifying causal relationships between e-commerce website traits (i.e., website trustworthiness, interactivity and convenience) and consumer satisfaction and along with loyalty. We proposed a reflective–reflective hierarchical model (first-order reflective and second-order reflective model) and used the Partial Least Square Analysis Statistical method to test the hypotheses.
The results demonstrated that website trustworthiness, …
Give A Man A Fish Or Teach Him To Fish,
2016
Asia Marketing Journal (AMJ)
Give A Man A Fish Or Teach Him To Fish, Seo Young Kim, Youjae Yi
Asia Marketing Journal
People receive support from others to solve problems that are difficult to solve on their own. During service encounters, customers also receive help from other customers. Inter-customer helping is a type of Customer Citizenship Behavior (CCB), which has become more prevalent with increased use of self-service technologies (SSTs). However, not all helps are created equal. The current research investigates the effects of the two types of help, autonomy- and dependency-oriented help during service encounters. Autonomy-oriented help refers to a partial hint to the problem, whereas dependency-oriented help refers to the full solution to the problem. Through experimental studies, we provide …
Do Sales Of An Extended Brand Affect Popularity Of Its Original?,
2016
Asia Marketing Journal (AMJ)
Do Sales Of An Extended Brand Affect Popularity Of Its Original?, Sang-Hoon Kim, Ji-Su Yi, Joyo Ohm
Asia Marketing Journal
Book adaptation has been considered an effective strategy in filmmaking. This paper examines the relationship between the box office sales and the performance of its original book focusing on category extension, especially investigating reciprocal spillover effect from a movie to the book. With empirical data, two-way causality between performance of the extension brand (i.e., movies) and that of the parent brand (i.e., books) was examined to test the existence of reciprocal spillover effect. In addition, a linear model was used to test the moderating roles of extension characteristics. The results revealed that the higher the movie’s box office sales, the …
Asia Marketing Journal Vol.18 No.2 목차,
2016
Asia Marketing Journal (AMJ)
Patrick Keiller, Robinson In Ruins (2010),
2016
İzmir University of Economics
Patrick Keiller, Robinson In Ruins (2010), Aras Özgün
Markets, Globalization & Development Review
No abstract provided.
Nassimbeni And Sartor, Sourcing In India (2008),
2016
University of Rhode Island
Nassimbeni And Sartor, Sourcing In India (2008), Mehmet G. Yalcin
Markets, Globalization & Development Review
No abstract provided.
