Open Access. Powered by Scholars. Published by Universities.®

Marketing Commons™

Open Access. Powered by Scholars. Published by Universities.®

16,545 Full-Text Articles 12,520 Authors 15,296,354 Downloads 283 Institutions

All Articles in Marketing

Faceted Search

16,545 full-text articles. Page 474 of 699.

2016-April-21-Silver Advisory Board, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-April-21-Silver Advisory Board, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-April-21-Dr. Sheila Armentrout, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-April-21-Dr. Sheila Armentrout, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Anxiety In The Aisle: A Multi-Channel Study Of The Incongruence Between Wine Consumption And Wine Shopping, Brianna Amat 2016 Western Michigan University

Anxiety In The Aisle: A Multi-Channel Study Of The Incongruence Between Wine Consumption And Wine Shopping, Brianna Amat

Honors Theses

The wine industry is extremely fragmented with few manufacturers holding a substantial market share while contending with each other for limited shelf space and shoppers. At the same time, the large selection of wines available challenges retailers and manufacturers to make wine selection and purchase as pleasant and convenient as possible for shoppers.

Retail stores, referred to as “off-premise” are the predominant outlet for purchasing alcohol. Shoppers are exposed to a wide variety of prices, bottle sizes, grape variety, etc., but the traditional in-store displays lack in the most important information for shoppers — how to navigate the aisle and …


2016-April-20-Etsu Establishes Center, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-April-20-Etsu Establishes Center, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-April-19-Tri-Cities Franchise Business Expo 2016, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-April-19-Tri-Cities Franchise Business Expo 2016, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-04-15-Arbor Day, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-04-15-Arbor Day, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2016-04-15-New Employees, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-04-15-New Employees, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2016-04-15-Alsop, Hayden, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-04-15-Alsop, Hayden, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2016-04-15-Ccrhs Faculty Awards, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-04-15-Ccrhs Faculty Awards, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2016-04-15-Commencement Speakers, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-04-15-Commencement Speakers, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2016-04-15-Spring Jazz, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-04-15-Spring Jazz, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2016-04-15-Drug Abuse Center, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-04-15-Drug Abuse Center, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2016-April-15-Recital By Dr. Esther Park, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-April-15-Recital By Dr. Esther Park, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-April-15-Social Media Bootcamp, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-April-15-Social Media Bootcamp, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-April-15-'Spring, Sing, String', University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-April-15-'Spring, Sing, String', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-April-15-Kings, Queens, In-Betweens, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-April-15-Kings, Queens, In-Betweens, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-April-14-Stefanie Murphy, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-April-14-Stefanie Murphy, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-April-14-Tpcp: 'Classical Style', University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-April-14-Tpcp: 'Classical Style', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-April-14-Jeff Mann Talk, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-April-14-Jeff Mann Talk, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-April-14-'Divine Comedy' Reception, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-April-14-'Divine Comedy' Reception, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Digital Commons powered by bepress