Marketing Commons^™

2016-May-06-Closing Reception: Greene, Perry, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-May-05-Children's Summer Camps, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Connecting And Cultivating Columbia: Vignettes Of Columbia's Most Connected Leaders, Allison Patricia Held

Senior Theses

This senior thesis project takes a look at the lives of some of Columbia's most philanthropic leaders. Inspired by my grandfather, I set out to interview and write vignettes about five of Columbia's leaders, learning about their lives and the paths that brought them to their current positions of influence. Through the project, I saw many differences and commonalities between the leaders.

Bowling Green High School Branding Plan, Michael Wenig

Honors Projects

The Bowling Green High School athletic department intends for their brand to be perceived a certain way by consumers. Consumers perceive the athletics department brand in a variety of ways, but questionnaire results show consumers perceive the athletics brand in three key areas that the Bowling Green High School intends for their brand to be. The following marketing plan discusses how the high school can strengthen their brand in the three areas of congruence with target consumers.

Feminism Made In China: The Impact Of Light Export Manufacturing On Rural Chinese Women, Kathleen Marie Mackenzie

Senior Theses

This senior thesis explores the impacts of employment in light export manufacturing on rural women in China. It first describes the neoclassical economist, feminist economist, and contemporary feminist points of view regarding the effect that manufacturing has specifically on rural women. It then includes a statistical analysis to analyze the empirical data surrounding this issue and draw a conclusion on whether or not light export manufacturing is beneficial for rural Chinese women.

Humanos De Santiago, Ana Maria Gibson

Senior Theses

I am a member of the inaugural class of the International Business of the Americas cohort program of the Sonoco International Business Department at the Darla Moore School of Business. As a participant in this program, I spent two semesters living in Santiago, Chile studying at the Facultad de Economía y Negocios at the Universidad de Chile. During my time in Santiago, I learned about the cultural differences between Chile and the United States both inside and out of the classroom. However, despite the measurable, and often profound, differences between the two countries, what struck me the most were the …

A New Hope: South Carolina's Struggle With Domestic Violence, Riley Anne Bearden

Senior Theses

South Carolina has come into the national spotlight over the past 10 years over it’s consistent issue with domestic violence. With domestic homicide rates consistently over the national average, journalists and researchers have examined everything from the causes of domestic violence, it’s impetus within a person and its cultural influences, to the way that law enforcement and the judicial system handle cases presented to them. South Carolina’s patriarchal background and traditional perspective on gender relations certainly play a role in the high rates of domestic violence in the state, and other cultural factors that could affect the prevalence of abuse. …

Cuban Trade Relations Under The U.S. Embargo And Their Impact On Human Development, Elizabeth Drew Ernest

Senior Theses

This senior thesis analyzes the U.S. embargo against Cuba, including how it works and how it has impacted Cuba's trade relations with other countries and regions in addition to the U.S. It then explores the impact of the resulting trade relationships on human development in Cuba through the lens of the three dimensions of the Human Development Index: standard of living, health, and education.

2016-May-04-Nursing Pledge, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-May-04-Etsu, Adobe Alli, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-May-03-Diversity In Health Care, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-May-03-Fulbright Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-May-03-Railroad Museum Excursion, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Multicultural Advertising And Updated Branding For Wedding Photographers, Kaitlyn Wimmers

Honors Projects

A traditional image of a couple getting married includes one man, one woman, who are young, white, and do not have children. Yet, demographics of prospective couples have become more diverse in terms of age, race-ethnicity, sexual orientation, and family composition. This project examines the extent to which these changes toward diversity in prospective couples are reflected in wedding photographers’ marketing strategies, using content analysis of photographs (N = 960) from photographers' Wedding Wire profiles, personal photography websites, and professional Facebook pages. Eight photographers were chosen from the Midwest (Chicago and Indianapolis) and the West Coast (Los Angeles and San …

Charlton Fire Department Resident Expectations: Survey And Analysis, Natalie Omary, Jingxin Wen, Junchen Chen, Denis Kornev

School of Professional Studies

The Town of Charlton is located in the heart of the Massachusetts with a resident population of just under 14,000 people. The Charlton Fire Department serves the town for needs related to fire fighting, fire prevention, burning permits and inspection services along with emergency medical services. The Department has requested the assistance of the Clark University COPACE Capstone students in creating and conducting survey in order to get a sense of what the resident of the town know about the fire department and to better gauge their expectations about what the department can provide for them. The survey was formulated …

Information Technology Proposal For The Town Of Spencer, Vijay Basava, Corey Kenyon, Mahdi Soltani

School of Professional Studies

The Town of Spencer came to us looking for a plan to build and maintain their own personal fiber network for connection between departments and to improve data security for important information. After assessing the existing landscape and determining the various paths forward, we created network diagrams and plans for the movement forward of this project.

After assessing a variety of plans, we found that a full single-mode fiber network would be the best system for the implementation in Spencer. While it was the highest cost, it also scored the highest in our assessment.

Consumer Purchasing: When Does Corporate Social Responsibility Matter?, Abigail Blecker

Honors Projects in Marketing

Almost all companies engage in corporate social responsibility (CSR) programs, and often times consumers are unaware of this. As societal pressures on companies and organizations to be more responsible increases, so have the practices companies have undertaken. My research will examine the potential impact a company’s CSR information and practices have on a consumer’s purchasing intentions. It will answer the following two questions: Does CSR information have the ability to change a person’s purchase intentions in high and low involvement purchasing scenarios? Will a person’s individual level of social responsibility cause differences in purchase intentions among different purchasing scenarios? Exposure …

Developing An Online Database Of Experts For The Worcester Regional Chamber Of Commerce, Zikan Chen, Douglas Grey, Pranjal Shah

School of Professional Studies

The Worcester Regional Chamber of Commerce as part of their mission to attract business to the Worcester area, want to create an online searchable database of industry experts made up of faculty members of the Colleges and Universities in the Worcester area. This online database will be placed on the Worcester Regional Chamber of Commerce Higher Education – Business Partnership page on their website. The limitations placed on this request are that the Regional Chamber as of this moment have no monetary or Information Technologies resources to provide for the realization of this request.

The proliferation of as A Service …

Cybersecurity Awareness Shrewsbury Public Schools, Brittany Crompton, David Thompson, Manuel Reyes, Xueyan Zhao, Xueke Zou

School of Professional Studies

In the 21st Century, technology reaches every aspect of our lives. As “digital citizens” we must be aware of the dangers both to our technological equipment and our personal information stored, transmitted, and processed on this equipment. The Cybersecurity Awareness curriculum developed for the Shrewsbury Public School district is designed to meet this need, as well as foster an interest in technology and ethical computer use.

Analysis Of The Point Of Sales System At Tower Hill Botanical Garden And Suggested Courses Of Action, Brian Dunn, Keerthi Bandi, Chantal Kopwa Epse Kassa, F.N.U Shelly

School of Professional Studies

As Tower Hill Botanic Garden continues to improve on its operations and enhance the experience of its visitors and members, they are on a quest for a new Point-Of-Sale (POS) system that not only works with its existing hardware and interface with Raiser’s Edge, a smartcloud fundraising and relationship management software central to the garden’s operations but also, have a restaurant module and the capability of operating both in a wireless and hard-wired environment.