From Woods To Water: Reviving A G-W Invader,
2016
Hope College
From Woods To Water: Reviving A G-W Invader, Geoffrey D. Reynolds
Faculty Publications
From Woods to Water: Reviving a G-W Invader is an article concerning the full restoration of a 1972 G-W Invader 10.3' Rally fiberglass boat by high school students Peter Reynolds, Gurjinder Sandhu, and instructor Geoffrey Reynolds, during May and June 2016.
Sounds In The Marketplace: Consumer Reactions To Ambient And Product Sounds,
2016
CUNY Graduate Center
Sounds In The Marketplace: Consumer Reactions To Ambient And Product Sounds, Lauren Mayor
Dissertations, Theses, and Capstone Projects
The presence of sounds in the marketplace can be an important driver of customer behavior. To date, the academic literature on sounds in the marketplace has typically focused on how properties of ambient sound, such as volume, pitch, and tempo affect consumer response in terms of consumption speed, quantity, and evaluations. With my research, I fill a gap in the literature on marketplace sounds by exploring how the presence (versus absence) of sound, both in ambient retail environments and embedded in products themselves, can influence spatial estimates, which in turn affects purchase intent and consumption. Specifically, I demonstrate that ambient …
2016 September,
2016
Morehead State University
2016 September, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for September of 2016.
What 100,000 Tweets About The Volkswagen Scandal Tell Us About Angry Customers,
2016
Singapore Management University
What 100,000 Tweets About The Volkswagen Scandal Tell Us About Angry Customers, Vanitha Swaminathan, Suyun Mah
Research Collection Lee Kong Chian School Of Business
In September 2015 the Environmental Protection Agency found that many Volkswagen cars sold in the United States were equipped with software that could falsely improve the performance of diesel engines on emissions tests. This cheating was subsequently acknowledged by the car maker.Among the many issues at stake for the company was one of public perception. Anecdotal evidence at the time of the incident suggested irreparable harm to the Volkswagen brand. So could Volkswagen recover in the short term in this regard? And, the broader question, how can you measure brand perception in times of scandal, particularly in an era where …
Snapple: Integrated Advertising Campaign,
2016
Western Kentucky University
Snapple: Integrated Advertising Campaign, Hayley Renneker
Mahurin Honors College Capstone Experience/Thesis Projects
The National Student Advertising Competition is a competition college chapters of the American Advertising Federation can participate in. This competition has a corporate sponsor, this year being Snapple, which gives students the opportunity to write an integrated marketing campaign that addresses real advertising challenges Snapple is currently facing. I managed a group of 19 peers and worked for several months to come up with a solution to their current problem. We created a 27-page campaign book outlining the research we conducted, the target consumers, a “big idea,” creative execution, media plan, media budget, and campaign measurement. Our “big idea” carried …
2016-August-31-Skin Smart Campus,
2016
East Tennessee State University
2016-August-31-Skin Smart Campus, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-31-Escape From Rape,
2016
East Tennessee State University
2016-August-31-Escape From Rape, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-31-Challenge Course,
2016
East Tennessee State University
2016-August-31-Challenge Course, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-31-Nursing Education,
2016
East Tennessee State University
2016-August-31-Nursing Education, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-30-Engineering Technology Gifts,
2016
East Tennessee State University
2016-August-30-Engineering Technology Gifts, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Sheep Updates 2016,
2016
Australian Farm Institute
Sheep Updates 2016, Mick Keogh, David Cornish, Michael Chilvers, Gerry Hinkley, Danielle England, Rosemary Bartle, Brad Wooldridge, Norm Santich, John Young, Ashley Herbert, Jamie Heinrich, Graeme Howie, Bruce Mullan
Sheep Updates
This session covers eleven papers from different authors:
1. Forward, Dr Bruce Mullan, Director Sheep Industry Development, Department of Agriculture and Food Western Australia
2. The Australian sheep industry in 2025, Mick Keogh, Australian Farm Institute
3. Decision making in a risky environment, David Cornish, Cornish Consulting
4. Business Transitioning, Michael Chilvers, Nile Tasmania
5. Advisory Boards in WA Agriculture - making life 'easier' for everyone, Gerry Hinkley, Producer, Tincurrin and Danielle England, Aginnovate
6. Principles of Successful Family Business Succession Strategies, Rosemary Bartle, Succession Planning Facilitator, Rabobank
7. Diversifying the Feedbase...is the …
2016-August-29-Entrepreneurs Club,
2016
East Tennessee State University
2016-August-29-Entrepreneurs Club, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-29-Etsu Votes,
2016
East Tennessee State University
2016-August-29-Etsu Votes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
An Application Of Brand Personality To Green Consumers: A Thematic Analysis,
2016
Icfai Business School-Hyderabad, Icfai Foundation for Higher Education University
An Application Of Brand Personality To Green Consumers: A Thematic Analysis, Anitha Acharya, Manish Gupta
The Qualitative Report
Green products are increasingly becoming popular in India as a fashion statement. Yet, limited attention has been given to understand why users of green products associate themselves with green brands in India. Therefore, the purpose of this study is to investigate the applicability of brand personality to green products. Thematic analysis of semi-structured interviews and focus group discussions of green product consumers revealed six dimensions of green brand personality (GBP). GBP is a set of human characteristics associated with a green brand. By focusing on the green brand personality dimensions discovered in this paper, marketing managers can better understand why …
2016-August-24-Contreras-Koterbay: Ampa,
2016
East Tennessee State University
2016-August-24-Contreras-Koterbay: Ampa, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-24-Mccarty Excellence Award,
2016
East Tennessee State University
2016-August-24-Mccarty Excellence Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-24-Railroad Museum Heritage Day,
2016
East Tennessee State University
2016-August-24-Railroad Museum Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-22-Umoja Festival,
2016
East Tennessee State University
2016-August-22-Umoja Festival, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-22-Educational Opportunity Center,
2016
East Tennessee State University
2016-August-22-Educational Opportunity Center, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-22-Fee Payment Deadline Extended,
2016
East Tennessee State University
2016-August-22-Fee Payment Deadline Extended, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
