Marketing Commons^™

2016-June-14-Diabetes Knowledge, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-June-13-Etsu Response: Orlando, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-June-11-Reece Exhibits, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-June-10-Summer Send-Off, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Sports Bettors’ Responses To Sports-Embedded Gambling Promotions: Comparisons Amongst Pgsi Groups, Nerilee Hing, Matthew Lamont, Peter Vitartas, Elian Fink

International Conference on Gambling & Risk Taking

Televised sporting events now contain a plethora of gambling and sports betting promotions, including logos, signage, advertising, sponsored segments and celebrity endorsement. This presentation focuses on how sports bettors respond to these promotions, drawing on research findings from Australia.

A first study examined sports bettors’ responses to these promotions, and whether this varied with problem gambling severity. Surveys with 544 Queensland sports bettors indicated that problem gamblers had highest approval of, felt most encouragement to gamble, and had been influenced to gamble most from these promotions, compared to non-problem and at-risk gamblers. Problem gamblers were also more influenced to bet …

2016-June-09-Drug Prevention, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-June-09-Sevierville Information Meetings, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Webinar 1: Marketing And Branding: Asserting Your Value, Michele Villagran

Faculty Publications

Promoting and Enhancing the Advancement of Rural Libraries (PEARL) project: Rural & Small Libraries 4-part Webinar Series with Dr. Michele A. L. Villagran.

2016-June-08-Pharmacy Scholarship, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-June-08-Railroad Museum Excursion, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-June-08-Olympic Day 2016, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-June-07-Surveying And Mapping Program, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-June-07-Meredith Bell, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-June-07-Autism Event, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Empathy, Nonverbal Immediacy, And Salesperson Performance: The Mediating Role Of Adaptive Selling Behavior, Yam Limbu, C Jayachandran, Barry J. Babin, Robin T. Peterson

Department of Marketing Faculty Scholarship and Creative Works

Purpose: Previous studies that examined the role of empathy and nonverbal immediacy on business-to-business (B2B) salesperson performance is limited in scope and yielded inconclusive evidence. Grounded in Plank and Greene’s (1996) framework of salesperson effectiveness, this paper aims to empirically investigate the mediating role of adaptive selling behavior through which empathy and nonverbal immediacy influence sales force performance and the form of empathy (cognitive or affective) that has the most beneficial role in improving relationship (versus outcome) salesperson performance. Design/methodology/approach: Using cross-sectional data that were collected from 422 pharmaceutical sales representatives, this study used structural equation modeling to test the …

2016-June-06-Sales 101 Workshop, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-June-03-Hazard Mitigation Plan, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Impact Of Modality Expectancy On Memory Accuracy For Brand Names, Daniel Rubin

Dissertations, Theses, and Capstone Projects

It is proposed that an individual’s expectations regarding the modality by which to-be-remembered brand names will be communicated in the future can impact memory accuracy for those brand names. Specifically, we hypothesize that the likelihood of malapropistic errors (i.e., false recognition of phonetically similar brand names) increases with greater attention to phonemic codes relative to orthographic codes. Attention to these memorial representations is driven by expectations as to whether retrieval will be written or spoken. When visually presented with brand names, those expecting text-based retrieval pay relatively greater attention to the visual forms or orthographies of brand names, as this …

Effects Of Serveware Materiality On Food Perceptions, Consumption, And Waste, Sara Williamson

Dissertations, Theses, and Capstone Projects

Three lab studies and three field studies indicate that food waste and consumption is influenced by serveware disposability. Studies indicate that consumers waste more food when eating with disposable plates and consume more food when eating with permanent plates. The effect persists whether participants choose their own type and quantity of food or are given the same amount of food, whether they are responsible for plate disposal or not, and whether the serveware is touched/held or not. Process level support is provided via an IAT test to explain this effect as a perceptual readiness to dispose of food when on …

Simpliflying: From Blog To International Consultancy, Singapore Management University

Perspectives@SMU

Shashank Nigam grew a passion for aviation into an international marketing agency.