Self-Image Enhancement Through Branded Accessories Among Youths: A Phenomenological Study In India,
2016
IBS Hyderabad, Icfai Foundation for Higher Education University
Self-Image Enhancement Through Branded Accessories Among Youths: A Phenomenological Study In India, Anitha Acharya, Manish Gupta
The Qualitative Report
Fashion not only forms an important part of everyday consumption decisions, but also plays an important role in all daily events such as, the clothing we wear, how we think and also what we eat and where we eat. In realism, fashion is an outcome of a dynamic culture and common shifts in the tastes and style of individuals. The center of the debate appears to be that branded fashion accessories involvement is likely to be associated with differences in sensitivity to one’s social surroundings (Auty & Elliott, 1998). The question is: “Whether involvement in fashion accessories with its strong …
2016 July,
2016
Morehead State University
2016 July, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for July of 2016.
Enough Is Enough! Understanding Environmentally Driven Multisensory Experiences,
2016
Louisiana Tech University
Enough Is Enough! Understanding Environmentally Driven Multisensory Experiences, Nina Lisa Theresa Eileen Krey
Doctoral Dissertations
The importance of sensory perception and sensory stimulation in creating pleasant consumption experiences has received increasing attention within recent years. Yet, while numerous studies investigate antecedents and consequences of sensory perception specific to a certain sense (vision, touch, audition, smell, and taste), limited research addresses sensation from a broader perspective by examining what constitutes "sensing" in sensations. Multiple studies are employed to investigate the totality of sensation rather than any sense specific sensation, by framing sensational experiences within the long tradition of atmospherics research. Here, the construct of need for sensation is conceptualized to reflect the notion of totality of …
2016-July-Etsu Names Dr. Debbie Byrd As New Dean Of Gatton College Of Pharmacy,
2016
East Tennessee State University
2016-July-Etsu Names Dr. Debbie Byrd As New Dean Of Gatton College Of Pharmacy, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY Dr. Debbie Byrd has been named the new dean of the Gatton College of Pharmacy at East Tennessee State University, effective July 1.
She succeeds the current dean, Dr. Larry Calhoun, who announced he would retire from the role on June 30 after serving as dean of pharmacy since the school opened in 2005.
Byrd comes to ETSU from the University of Tennessee College of Pharmacy in Knoxville where she has served as associate dean of Professional Affairs since 2010. She has worked at UT-Knoxville since 2006, holding various other roles including professor and assistant dean. She also …
2016-July-01-Alex Cassell,
2016
East Tennessee State University
2016-July-01-Alex Cassell, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-01-Marie Tipton,
2016
East Tennessee State University
2016-July-01-Marie Tipton, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-01-Art And Design,
2016
East Tennessee State University
2016-July-01-Art And Design, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-01-Serving Others,
2016
East Tennessee State University
2016-July-01-Serving Others, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-01-Art And Design,
2016
East Tennessee State University
2016-July-01-Art And Design, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-01-Serving Others,
2016
East Tennessee State University
2016-July-01-Serving Others, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-Faculty Member Scott Contreras-Koterbay Has Book Published.Pdf,
2016
East Tennessee State University
2016-July-Faculty Member Scott Contreras-Koterbay Has Book Published.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Faculty member Scott Contreras-Koterbay's book entitled The New Aesthetic and Art: Constellations of the Postdigital has been recently published. Contreras-Koterbay and fellow author ukasz Mirocha trace the origins of the New Aesthetic in visual arts, design, and software, and bring to light an original perspective that identifies an autonomous quality in common digital objects and examples of art that are increasingly an important influence for today’s culture and society.
Scott Contreras-Koterbay has been a faculty member in the Department of Art & Design since 1998. He received his Ph.D. from the University of St. Andrews, Scotland. He is a professor …
"(Don’T You) Wish You Were Here?”: Narcissism, Envy And Sharing Of Travel Photos Through Social Media: An Extended Abstract,
2016
Sacred Heart University
"(Don’T You) Wish You Were Here?”: Narcissism, Envy And Sharing Of Travel Photos Through Social Media: An Extended Abstract, David G. Taylor
WCBT Faculty Publications
Consumers are increasingly relying on user-generated content on social media for their awareness and subsequent decisions regarding travel destinations. This user-generated content – photos, comments, narratives and stories – is perceived by consumers to be more trustworthy and reliable compared to traditional sources of tourism information. ). Thus, understanding consumer motivations for sharing their travel through social media may provide tremendous advantage for tourism marketers.
2016-July-01-Cutler Co,
2016
East Tennessee State University
2016-July-01-Cutler Co, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-01-Marie Tipton,
2016
East Tennessee State University
2016-July-01-Marie Tipton, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-Mike Smith- The States Project Tennessee.Pdf,
2016
East Tennessee State University
2016-July-Mike Smith- The States Project Tennessee.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Photography professor Mike Smith is currently featured in the online magazine Lens Scratch. The article Mike Smith: The States Project: Tennessee, features a variety of photographs taken over his career. Smith states, "The truck portraits are from 2008-2010 and reflect a 35-year attempt to describe the people and landscape of East Tennessee where I have lived and taught photography at East Tennessee State University since 1981."
To view the article please follow this link:
http://lenscratch.com/2016/07/mike-smith-the-states-project-tennessee/
2016-July-01-Cutler Co,
2016
East Tennessee State University
2016-July-01-Cutler Co, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-01-Alex Cassell,
2016
East Tennessee State University
2016-July-01-Alex Cassell, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
When In Doubt, Elaborate? How Elaboration On Uncertainty Influences The Persuasiveness Of Consumer-Generated Product Reviews When Reviewers Are Incentivized,
2016
Singapore Management University
When In Doubt, Elaborate? How Elaboration On Uncertainty Influences The Persuasiveness Of Consumer-Generated Product Reviews When Reviewers Are Incentivized, Christilene Du Plessis, Andrew Stephen, Yakov Bart, Dilney Goncalves
Research Collection Lee Kong Chian School Of Business
Online consumer-generated reviews contain two types of information: core (the review itself) and auxiliary (information accompanying reviews such as details about the reviewer and the review-generating process). Prior work has focused primarily on the former, despite the latter being commonplace. In this paper, we consider how a common type of auxiliary information — disclosure statements about incentives received by reviewers — affects review persuasiveness. Disclosure likely induces uncertainty about reviewer trustworthiness, leading consumers to discount reviewers’ opinions when forming expectations about product quality. However, we show this is not always the case. Instead, the extent to which disclosing incentives affects …
Understanding On-The-Go Consumption: Identifying And Quantifying Its Determinants,
2016
Singapore Management University
Understanding On-The-Go Consumption: Identifying And Quantifying Its Determinants, Sabine Benoit, Tobias Schaefers, Raphael Heider
Research Collection Lee Kong Chian School Of Business
Although the amount of food and beverages consumed on-the-go has been increasing, existing research has not sufficiently examined this behavior. This study uses a mixed methods design with a qualitative study to identify four determinants of on-the-go consumption: time pressure, price consciousness, health orientation, and enjoyment. Combining the qualitative results with Behavioral Decision Theory, eight hypotheses are derived about the influence of the four determinants as well as their interrelations. Hypotheses testing and predictive validity assessment are based on two large-scale consumer samples, one main study and one validation study. The results confirm a significant influence of utilitarian determinants (time …
Analysis Off Dependent Discrete Choices Using Gaussian Copula,
2016
Old Dominion University
Analysis Off Dependent Discrete Choices Using Gaussian Copula, Arjun Poddar
Mathematics & Statistics Theses & Dissertations
A popular tool for analyzing product choices of consumers is the well-known conditional logit discrete choice model. Originally publicized by McFadden (1974), this model assumes that the random components of the underlying latent utility functions of the consumers follow independent Gumbel distributions. However, in practice the independence assumption may be violated and a more reasonable model should account for the dependence of the utilities. In this dissertation we use the Gaussian copula with compound symmetric and autoregressive of order one correlation matrices to construct a general multivariate model for the joint distribution of the utilities. The induced correlations on the …
