2016-September-07-Ems-Xlts Conference,
2016
East Tennessee State University
2016-September-07-Ems-Xlts Conference, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-07-Sean Blayney,
2016
East Tennessee State University
2016-September-07-Sean Blayney, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-07-Trailblazer Award,
2016
East Tennessee State University
2016-September-07-Trailblazer Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-07-Blue Highway,
2016
East Tennessee State University
2016-September-07-Blue Highway, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Assessing The Effect Of Mobile Word-Of-Mouth On Consumers : The Physical, Psychological And Social Influences,
2016
Lingnan University
Assessing The Effect Of Mobile Word-Of-Mouth On Consumers : The Physical, Psychological And Social Influences, Juanyi Jiang
Lingnan Theses
Mobile technologies enable users to discover and research products anytime, anywhere. Mobile devices allow consumers to create and share content based on physical location, facilitate seamless interactions, and provide context-relevant information that can better satisfy users’ needs and enhance their shopping experience. As consumers increasingly rely on mobile devices to search information and purchase products, they need immediate, updated, informative and credible opinions in concise forms. Meanwhile, marketers face unprecedented opportunities for mobile marketing, making ever important for them to understand the mobile word-of-mouth and its effect on the purchase behaviors of consumers on the mobile platform vs. those on …
The Status Of Women On Utah State Boards & Commissions,
2016
Utah State University
The Status Of Women On Utah State Boards & Commissions, Susan R. Madsen, Elizabeth Goryunova
Marketing and Strategy Faculty Publications
The purpose of both the Utah Women & Leadership Project (UWLP) Research & Policy Brief Series and the Research Snapshot Series is to provide data that can be useful to individuals, groups, organizations, and communities toward efforts to improve the equality and impact of girls and women throughout the state. A host of state rankings has continually listed Utah as one of the worst states in the nation for women. Although we disagree with some of the measures, it remains clear that change is needed to strengthen the impact of Utah women for the good of women themselves, families, communities, …
2016-September-06-Remembrance Ceremony,
2016
East Tennessee State University
2016-September-06-Remembrance Ceremony, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-02-Blue Weekend,
2016
East Tennessee State University
2016-September-02-Blue Weekend, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-02-“Firefall,” A Freepublic Planetarium Show,
2016
East Tennessee State University
2016-September-02-“Firefall,” A Freepublic Planetarium Show, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-02-You Can't Take It With You,
2016
East Tennessee State University
2016-September-02-You Can't Take It With You, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Contextual Healing: What To Do About Scandalous Trademarks And Lanham Act 2(A),
2016
University of New Hampshire School of Law
Contextual Healing: What To Do About Scandalous Trademarks And Lanham Act 2(A), Megan M. Carpenter
Law Faculty Scholarship
Offensive trademarks have come to the forefront of trademark policy and practice in recent years. While it was once true that more attention had been paid to Lanham Act section 2(a) in the pages of law reviews than in the courts, recent prominent cases have focused attention on the ban on registration of offensive marks and the widespread impact of this ban on trademark owners.
In this Article, I answer the fundamental question: Given the problems that my previous research has identified, what should be done about the 2(a) bar on registration of scandalous trademarks? This Article argues, as a …
2016-September-01-Alyssa Reed,
2016
East Tennessee State University
2016-September-01-Alyssa Reed, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-01-Gold, Silver, Bronze,
2016
East Tennessee State University
2016-September-01-Gold, Silver, Bronze, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-01-Women On Wednesdays,
2016
East Tennessee State University
2016-September-01-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
What 100,000 Tweets About The Volkswagen Scandal Tell Us About Angry Customers,
2016
Singapore Management University
What 100,000 Tweets About The Volkswagen Scandal Tell Us About Angry Customers, Vanitha Swaminathan, Suyun Mah
Research Collection Lee Kong Chian School Of Business
In September 2015 the Environmental Protection Agency found that many Volkswagen cars sold in the United States were equipped with software that could falsely improve the performance of diesel engines on emissions tests. This cheating was subsequently acknowledged by the car maker.Among the many issues at stake for the company was one of public perception. Anecdotal evidence at the time of the incident suggested irreparable harm to the Volkswagen brand. So could Volkswagen recover in the short term in this regard? And, the broader question, how can you measure brand perception in times of scandal, particularly in an era where …
Market Failure And Reemergence: A Study Of Chinese Firms Listed In The Us.,
2016
Singapore Management University
Market Failure And Reemergence: A Study Of Chinese Firms Listed In The Us., Hai Lu, Hai Lu, Wei Luo
Research Collection School Of Accountancy
Our study documents a “Lemons” market failure of Chinese firms listed in the US in 2011 and a subsequent rebound by 2013. Our tests reveal that there was little difference in ex ante observable characteristics of fraudulent and non-fraudulent Chinese firms listed in the US prior to 2011 while entrepreneurs appear to have known their type. We document substantial costs of dishonesty and the failure of traditional market signaling mechanisms such as auditor or underwriter quality. We also show a return of Chinese firms after US and Chinese regulatory intervention in 2013 although this intervention was insufficient to fundamentally change …
2016-September-01-Financial Aid Director,
2016
East Tennessee State University
2016-September-01-Financial Aid Director, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-01-Reedy Creek Trail,
2016
East Tennessee State University
2016-September-01-Reedy Creek Trail, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-01-Ron Peery,
2016
East Tennessee State University
2016-September-01-Ron Peery, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Sounds In The Marketplace: Consumer Reactions To Ambient And Product Sounds,
2016
CUNY Graduate Center
Sounds In The Marketplace: Consumer Reactions To Ambient And Product Sounds, Lauren Mayor
Dissertations, Theses, and Capstone Projects
The presence of sounds in the marketplace can be an important driver of customer behavior. To date, the academic literature on sounds in the marketplace has typically focused on how properties of ambient sound, such as volume, pitch, and tempo affect consumer response in terms of consumption speed, quantity, and evaluations. With my research, I fill a gap in the literature on marketplace sounds by exploring how the presence (versus absence) of sound, both in ambient retail environments and embedded in products themselves, can influence spatial estimates, which in turn affects purchase intent and consumption. Specifically, I demonstrate that ambient …
