2016-June-29-Jcchc Mammography Services,
2016
East Tennessee State University
2016-June-29-Jcchc Mammography Services, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-29-Nehring On Sreb,
2016
East Tennessee State University
2016-June-29-Nehring On Sreb, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-27-Ann Ropp Exhibit,
2016
East Tennessee State University
2016-June-27-Ann Ropp Exhibit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-27-Student Retention Project,
2016
East Tennessee State University
2016-June-27-Student Retention Project, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-27-Meet Dr. Byrd,
2016
East Tennessee State University
2016-June-27-Meet Dr. Byrd, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Meet Dr. Byrd
2016-June-24-Ciidi Update,
2016
East Tennessee State University
2016-June-24-Ciidi Update, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-23-Piano Camp Concerts,
2016
East Tennessee State University
2016-June-23-Piano Camp Concerts, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-23-Vitamin D Discovery,
2016
East Tennessee State University
2016-June-23-Vitamin D Discovery, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-22-Emerging Leaders,
2016
East Tennessee State University
2016-June-22-Emerging Leaders, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-22-Web Woven Across The Sky,
2016
East Tennessee State University
2016-June-22-Web Woven Across The Sky, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-22-Ancient And Epic Tales,
2016
East Tennessee State University
2016-June-22-Ancient And Epic Tales, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-22-Rural Health Care,
2016
East Tennessee State University
2016-June-22-Rural Health Care, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Cause Placement: A Conceptual Framework And Empirical Findings,
2016
University of South Florida
Cause Placement: A Conceptual Framework And Empirical Findings, Ream A. Shoreibah
USF Tampa Graduate Theses and Dissertations
The use of embedded marketing, the practice of seamlessly integrating advertising messages into entertainment vehicles, continues to grow as media consumption shifts to on-demand forms, and reaching audiences with traditional advertising becomes more challenging. This dissertation investigates cause placement, the term proposed for the social marketing equivalent of product placement, the more widely known form of embedded marketing. Cause placement is the promotion of pro-social causes by verbally and/or visually inserting related elements into entertainment programming. Cause placement merits its own stream of research, because consumers are expected to react differently to the placement of social issues than to the …
2016-June-21-Fossil And Artifact Id Night,
2016
East Tennessee State University
2016-June-21-Fossil And Artifact Id Night, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-21-Suzuki Flute Institute,
2016
East Tennessee State University
2016-June-21-Suzuki Flute Institute, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-21-Voice Fatigue Index,
2016
East Tennessee State University
2016-June-21-Voice Fatigue Index, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-21-New Fossil Dog,
2016
East Tennessee State University
2016-June-21-New Fossil Dog, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Social Media Marketing Communications Effect On Attitudes Among Millennials In South Africa,
2016
Cape Peninsula University of Technology
Social Media Marketing Communications Effect On Attitudes Among Millennials In South Africa, Rodney G. Duffett Mr, Myles Wakeham Dr
The African Journal of Information Systems
Online interpersonal interaction and communication has become an important aspect of social activities, especially among Millennials (young adults). However, the African continent has the lowest Internet access across the globe, but the development and rapid adoption of mobile technology has led to a major increase in the usage of Internet and new online Information and Communications Technology (ICT) channels, which are collectively referred to as social media. Social media platforms have become an integral part of everyday life and marketing communications via these digital channels has become one of the latest trends in South Africa (SA). The most commonly used …
2016-June-17-Rotc Hall Of Fame,
2016
East Tennessee State University
2016-June-17-Rotc Hall Of Fame, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
An Alternate Functionality Reality,
2016
University of Kentucky College of Law
An Alternate Functionality Reality, Harold R. Weinberg
Georgia Journal of Law & Technology
The Supreme Court last addressed trade dress law’s functionality doctrine in TrafFix Devices, Inc. v. Marketing Displays, Inc. decided in 2001. This article applies content analysis to data from post-TrafFix functionality cases to provide insights concerning the functionality doctrine. It emphasizes data from cases concerning motions for summary judgment and preliminary injunction. The analysis employs two conceptual constructs: a “useful/aesthetic continuum” and “mixed-character” design features. The article also considers data in light of a “two-bar mandate” and two principles: “useful-scarcity” and “aesthetic-abundance.” It concludes with observations concerning the post-TrafFix functionality doctrine and suggestions for improving its judicial …
