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16,741 full-text articles. Page 457 of 709.

Poverty Among Utah Women, Susan R. Madsen, Robbyn T. Scribner 2016 Utah State University

Poverty Among Utah Women, Susan R. Madsen, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

Although Utahans in general experience lower rates of poverty than the national average (11.3% in Utah vs. 14.7% nationwide), Utah women are more likely than Utah men to live in poverty, especially women who are heads of households and/or single parents. Many factors influence the levels of poverty among Utah women. The gender wage gap in Utah is one of the highest in the nation; women are much more likely to work minimum wage jobs, and women in Utah have lower levels of educational achievement—particularly at the bachelor’s degree level and higher—than women across the nation. Utah women within specific …


2016-November-07-Woodward Honored, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-November-07-Woodward Honored, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-November-07-Emily “Katy” Fleming, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-November-07-Emily “Katy” Fleming, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-November-07-Trey Quillin, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-November-07-Trey Quillin, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-November-07-Eaglecam, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-November-07-Eaglecam, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Take-A-Stand: Looking At Super Bowl Event From A Media Planner’S Perspective, Jin-Woo Kim 2016 Georgia Southern University

Take-A-Stand: Looking At Super Bowl Event From A Media Planner’S Perspective, Jin-Woo Kim

Marketing: Faculty Presentations (2005-2021)

No abstract provided.


2016-November-04-Faculty And Guest Artist Chamber Music Recital, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-November-04-Faculty And Guest Artist Chamber Music Recital, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-November-04-Teacher Quality Program, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-November-04-Teacher Quality Program, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-November-03-Morrison Joins Jcchc, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-November-03-Morrison Joins Jcchc, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


The Impact Of Emojis And Emoticons On Online Consumer Reviews, Perceived Company Response Quality, Brand Relationship, And Purchase Intent., Jayme Hill Hill 2016 University of South Florida

The Impact Of Emojis And Emoticons On Online Consumer Reviews, Perceived Company Response Quality, Brand Relationship, And Purchase Intent., Jayme Hill Hill

USF Tampa Graduate Theses and Dissertations

Several studies have examined the use of emoji and emoticons in computer mediated communication among peers and colleges but there is yet academic research on the impact of businesses using these paralinguistic cues when responding to online consumer reviews. This research is examining the influence these paralinguistic cues have on the consumers perception of the companies quality of the response to an online consumer review, brand relationship, purchase intent.

Using an online survey, participants are asked to answer general questions about the brand, the quality of the response, brand relationship, and purchase intent after seeing a random condition of both …


2016-November-02-Gcop National Champs, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-November-02-Gcop National Champs, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-November-02-Holiday Baking Basics, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-November-02-Holiday Baking Basics, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


What Makes Consumers Use Their Loyalty Points?, Singapore Management University 2016 Singapore Management University

What Makes Consumers Use Their Loyalty Points?, Singapore Management University

Perspectives@SMU

Companies are utilising loyalty programs more often than ever to retain customers and boost sales. But not all of them are successful. What makes people spend their points and stay loyal to a program? A research by the Chinese University of Hong Kong (CUHK) Business School has the answer


2016-November-01-Biagio Lombardo, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-November-01-Biagio Lombardo, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-November-01-Poorest And Wealthiest Counties, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-November-01-Poorest And Wealthiest Counties, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-November-01-Single Success, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-November-01-Single Success, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


I Just Got Fired!, Nirmalya KUMAR 2016 Singapore Management University

I Just Got Fired!, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

Prof Kumar takes about his experience of suddenly losing his position in the Tata Group, due to stepping down of the Chairman Cyrus Mistry.


2016-November-01-Leading Voices Lecture, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-November-01-Leading Voices Lecture, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-November-01-Making The Team, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-November-01-Making The Team, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-November-01-'Hotel Dallas', University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-November-01-'Hotel Dallas', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


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