2016-December-19-Heritage Day,
2016
East Tennessee State University
2016-December-19-Heritage Day, University Marketing And Commucications, East Tennessee State Univeristy
ETSU News
No abstract provided.
2016-December-15-Socon Faculty Staff Team,
2016
East Tennessee State University
2016-December-15-Socon Faculty Staff Team, University Marketing And Commucications, East Tennessee State Univeristy
ETSU News
No abstract provided.
2016-December-15-Readers Choice,
2016
East Tennessee State University
2016-December-15-Readers Choice, University Marketing And Commucications, East Tennessee State Univeristy
ETSU News
No abstract provided.
2016-December-14-Effectiveness Of Diabetes Dogs,
2016
East Tennessee State University
2016-December-14-Effectiveness Of Diabetes Dogs, University Marketing And Commucications, East Tennessee State Univeristy
ETSU News
No abstract provided.
2016-December-12-M.S.W. Info: Abingdon,
2016
East Tennessee State University
2016-December-12-M.S.W. Info: Abingdon, University Marketing And Commucications, East Tennessee State Univeristy
ETSU News
No abstract provided.
2016-December-09-Reunion Agents,
2016
East Tennessee State University
2016-December-09-Reunion Agents, University Marketing And Commucications, East Tennessee State Univeristy
ETSU News
No abstract provided.
2016-December-08-Grammy Nominations,
2016
East Tennessee State University
2016-December-08-Grammy Nominations, University Marketing And Commucications, East Tennessee State Univeristy
ETSU News
No abstract provided.
2016-December-07-Parker Puts Out Book,
2016
East Tennessee State University
2016-December-07-Parker Puts Out Book, University Marketing And Commucications, East Tennessee State Univeristy
ETSU News
No abstract provided.
2016-December-07-Hannah Greene,
2016
East Tennessee State University
2016-December-07-Hannah Greene, University Marketing And Commucications, East Tennessee State Univeristy
ETSU News
No abstract provided.
2016-December-07-Fast Food In China,
2016
East Tennessee State University
2016-December-07-Fast Food In China, University Marketing And Commucications, East Tennessee State Univeristy
ETSU News
No abstract provided.
Hello Kitty's Long-Standing Cross-Cultural Popularity In The United States And Japan,
2016
Western Michigan University
Hello Kitty's Long-Standing Cross-Cultural Popularity In The United States And Japan, Melanie Matchette
Honors Theses
Hello Kitty’s success is unique in that the character is popular across the world and has been popular for decades. This paper seeks to determine how Sanrio has gained and maintained success in both the United States and Japan despite their differences in consumers. I will explore the differences and similarities in marketing strategies employed in each country. I develop themes that attempt to explain the success of marketing techniques unique to each country as well as marketing techniques that worked for both countries.
After exploring the reasons behind marketing success in each country, I determine what Sanrio could do …
Marketing The Magic In A Nature-Based Experience: A Case Study On The Walt Disney Company,
2016
California Polytechnic State University, San Luis Obispo
Marketing The Magic In A Nature-Based Experience: A Case Study On The Walt Disney Company, Kristen L. Byron
Recreation, Parks, and Tourism Administration
Customers focus on different values when looking for a travel experience. Experiential marketing is able to connect customers with companies and experiences that match their values, including ecotourism and nature-based experiences. The Walt Disney Company is an international brand of entertainment features and is able to provide guests with customized experiences. The purpose of this study was to examine experiential marketing techniques in relation to the Walt Disney Company’s ecotourism and nature focused experiences. The researcher used a best practices matrix on the Walt Disney Company, Disney’s Animal Kingdom, and Disney’s Aulani Resort and Spa. This study found that the …
Java Plus Coffee: A Case Study In Economic Sustainability In A Non-Profit Organization,
2016
Augsburg University
Java Plus Coffee: A Case Study In Economic Sustainability In A Non-Profit Organization, George Dierberger, Marc Mcintosh, Nancy Johnson
Faculty Authored Articles
Java Plus is a non-profit case study focusing on the coffee industry. The case deals with business strategy, multiple distribution channels, financial analysis, break-even analysis, operational, sourcing challenges and inventory rationalization. The profits of the company are used to help inner city youth gain experience in business and find a vocation that would support their dreams and aspirations.
The Transition Experiences Of International Graduate Students In Clark University School Of Professional Studies,
2016
Clark University
The Transition Experiences Of International Graduate Students In Clark University School Of Professional Studies, Xuesong Huang, Mingyang Lian, Dang Trung, Jay Sheth, Yuwei Yang, Irina Klimenko
School of Professional Studies
In the last decade, the School of Professional Studies at Clark University has witnessed a sharp increase in international students. More and more international students in the millennial generation have entered the School of Professional Studies pursuing one of the two-year graduate programs: Master of Science in Professional Studies, Master of Science in Public Administration, and Master of Science in Information Technology. In the past, working adult student dominant the program. These students already had a career outside the classrooms before them came to study. The millennial international students have generated new adjustment problems. Some of the transition issues of …
Marketing Channel Attitudes Of Chinese Business-To-Business Companies: An Empirical Buyer Behavior Study For U.S. Companies Marketing To Chinese B2b Customers,
2016
George Fox University
Marketing Channel Attitudes Of Chinese Business-To-Business Companies: An Empirical Buyer Behavior Study For U.S. Companies Marketing To Chinese B2b Customers, Jonathan Cooley
Doctor of Business Administration (DBA)
Attracted by the large, growing domestic economy in China, many U.S. companies have decided to enter China providing products and services in the business-to-consumer (B2C) and business-to-business (B2B) markets. Combined with traditional marketing channels, Internet marketing is rapidly evolving and becoming a critical strategic element in the marketing department’s tool chest. While much is written about B2C markets and consumer preferences, little of the literature addresses the B2B Chinese customers’ attitudes toward the disparate array of traditional and Internet marketing approaches. Even less addresses Chinese B2B purchasing agents’ receptivity to Western companies soliciting them as new customers. This research compares …
2016-December-01-Avocado Research,
2016
East Tennessee State University
2016-December-01-Avocado Research, University Marketing And Commucications, East Tennessee State Univeristy
ETSU News
No abstract provided.
2016-December-01-David Floyd,
2016
East Tennessee State University
2016-December-01-David Floyd, University Marketing And Commucications, East Tennessee State Univeristy
ETSU News
No abstract provided.
2016-December-01-Sodexo Fund Raiser,
2016
East Tennessee State University
2016-December-01-Sodexo Fund Raiser, University Marketing And Commucications, East Tennessee State Univeristy
ETSU News
No abstract provided.
2016-December-01-Quillen Ranked 20th,
2016
East Tennessee State University
2016-December-01-Quillen Ranked 20th, University Marketing And Commucications, East Tennessee State Univeristy
ETSU News
No abstract provided.
Investigating The Effect Of Gasoline Prices On Transit Ridership And Unobserved Heterogeneity,
2016
Hongik University
Investigating The Effect Of Gasoline Prices On Transit Ridership And Unobserved Heterogeneity, Hojin Jung, Gun Jea Yu, Kyoung-Min Kwon
Journal of Public Transportation
Based on a unique scanner panel data set on debit and credit card transactions, we examined the effect of gasoline prices on individual choices between private vehicle use and public transit ridership. The unique feature of our data allowed us to address possible heterogeneity in the effect of gasoline prices and to explicitly incorporate the link between private vehicle use and public transit ridership. A series of empirical analyses reveal that there is significant heterogeneity in the effect of gasoline prices on fuel consumption and that financial constraints and commitment to vehicle use determine individual sensitivities to the price of …
