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16,550 full-text articles. Page 454 of 699.

2016-October-01-Faculty/Staff Activities, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-October-01-Faculty/Staff Activities, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Reducing Uncertainty By Increasing It: How Inducing Uncertainty In Uncertainty Appraisals Of Reviewer Trustworthiness Attenuates Bias Correction And Product Devaluation, Christilene du PLESSIS, Andrew STEPHEN, Yakov BART, Dilney GONCALVES 2016 Singapore Management University

Reducing Uncertainty By Increasing It: How Inducing Uncertainty In Uncertainty Appraisals Of Reviewer Trustworthiness Attenuates Bias Correction And Product Devaluation, Christilene Du Plessis, Andrew Stephen, Yakov Bart, Dilney Goncalves

Research Collection Lee Kong Chian School Of Business

A field study and two experiments show that when elaboration makes consumers doubt the validity of their doubt, uncertainty is deemed incidental in judgment formation and product devaluation does not occur. However, when elaboration confirms the validity of their doubt, uncertainty is deemed integral in judgment formation and devaluation occurs.


How To Revive Beauty Subscription Boxes In Asia, Shilpa MADAN 2016 Singapore Management University

How To Revive Beauty Subscription Boxes In Asia, Shilpa Madan

Research Collection Lee Kong Chian School Of Business

After being acquired by consumer goods behemoth Unilever for a whopping $1 billion, Dollar Shave Club became the indisputable poster child of the subscription economy era. So will the next Dollar Shave Club come from Asia?


Customer Acquisition And Retention Spending: An Analytical Model And Empirical Investigation In Wireless Telecommunications Markets, Sungwook MIN, Xubing ZHANG, Namwoon KIM, Rajendra K. SRIVASTAVA 2016 California State University, Long Beach

Customer Acquisition And Retention Spending: An Analytical Model And Empirical Investigation In Wireless Telecommunications Markets, Sungwook Min, Xubing Zhang, Namwoon Kim, Rajendra K. Srivastava

Research Collection Lee Kong Chian School Of Business

Strategic resource allocation in growth markets is always a challenging task. This is especially true when it comes to determining the level of investments and expenditures for customer acquisition and retention in competitive and dynamic market environments. This study develops an analytical model to examine firms' investments in customer acquisition and retention for a new service; it develops hypotheses drawing on analytical findings and tests them with firm-level operating data of wireless telecommunications markets from 41 countries during 1999-2007. The empirical investigation shows that a firm's acquisition cost per customer is more sensitive to market position and competition than retention …


2016-September-30-Stop Kiss, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-September-30-Stop Kiss, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-29-Dr. Richard Rhoda, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-September-29-Dr. Richard Rhoda, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-29-Real World 101, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-September-29-Real World 101, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-29-Town Hall, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-September-29-Town Hall, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-29-Human Services Onlinedegree Program Has Been Ranked 12 In The Nation, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-September-29-Human Services Onlinedegree Program Has Been Ranked 12 In The Nation, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-29-Ncipe Visit, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-September-29-Ncipe Visit, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-29-Faculty Gala, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-September-29-Faculty Gala, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-28-Tuckasegee River Excursion, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-September-28-Tuckasegee River Excursion, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-27-Entrepreneurs' Club Norris Campbell, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-September-27-Entrepreneurs' Club Norris Campbell, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-27-Pharmacy Tech Course, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-September-27-Pharmacy Tech Course, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-26-Phyllis Thompson Research, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-September-26-Phyllis Thompson Research, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-23-Native American Festival, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-September-23-Native American Festival, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-23-Kingsport Yard Sale, University Marketing and Communications, East Tennessee State University 2016 East Tennessee State University

2016-September-23-Kingsport Yard Sale, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Research On Container Liner Company Marketing Strategy, Huayu Shi 2016 World Maritime University

Research On Container Liner Company Marketing Strategy, Huayu Shi

World Maritime University Dissertations

No abstract provided.


The Impacts Of Fuel Price Fluctuation On Dry Bulk Cargo Market, Xingsheng Sun 2016 World Maritime University

The Impacts Of Fuel Price Fluctuation On Dry Bulk Cargo Market, Xingsheng Sun

World Maritime University Dissertations

No abstract provided.


The Research On The Volatility Of Vlcc Market, Yanwei Wang 2016 World Maritime University

The Research On The Volatility Of Vlcc Market, Yanwei Wang

World Maritime University Dissertations

No abstract provided.


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