2016-October-01-Faculty/Staff Activities,
2016
East Tennessee State University
2016-October-01-Faculty/Staff Activities, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Reducing Uncertainty By Increasing It: How Inducing Uncertainty In Uncertainty Appraisals Of Reviewer Trustworthiness Attenuates Bias Correction And Product Devaluation,
2016
Singapore Management University
Reducing Uncertainty By Increasing It: How Inducing Uncertainty In Uncertainty Appraisals Of Reviewer Trustworthiness Attenuates Bias Correction And Product Devaluation, Christilene Du Plessis, Andrew Stephen, Yakov Bart, Dilney Goncalves
Research Collection Lee Kong Chian School Of Business
A field study and two experiments show that when elaboration makes consumers doubt the validity of their doubt, uncertainty is deemed incidental in judgment formation and product devaluation does not occur. However, when elaboration confirms the validity of their doubt, uncertainty is deemed integral in judgment formation and devaluation occurs.
How To Revive Beauty Subscription Boxes In Asia,
2016
Singapore Management University
How To Revive Beauty Subscription Boxes In Asia, Shilpa Madan
Research Collection Lee Kong Chian School Of Business
After being acquired by consumer goods behemoth Unilever for a whopping $1 billion, Dollar Shave Club became the indisputable poster child of the subscription economy era. So will the next Dollar Shave Club come from Asia?
Customer Acquisition And Retention Spending: An Analytical Model And Empirical Investigation In Wireless Telecommunications Markets,
2016
California State University, Long Beach
Customer Acquisition And Retention Spending: An Analytical Model And Empirical Investigation In Wireless Telecommunications Markets, Sungwook Min, Xubing Zhang, Namwoon Kim, Rajendra K. Srivastava
Research Collection Lee Kong Chian School Of Business
Strategic resource allocation in growth markets is always a challenging task. This is especially true when it comes to determining the level of investments and expenditures for customer acquisition and retention in competitive and dynamic market environments. This study develops an analytical model to examine firms' investments in customer acquisition and retention for a new service; it develops hypotheses drawing on analytical findings and tests them with firm-level operating data of wireless telecommunications markets from 41 countries during 1999-2007. The empirical investigation shows that a firm's acquisition cost per customer is more sensitive to market position and competition than retention …
2016-September-30-Stop Kiss,
2016
East Tennessee State University
2016-September-30-Stop Kiss, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-29-Dr. Richard Rhoda,
2016
East Tennessee State University
2016-September-29-Dr. Richard Rhoda, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-29-Real World 101,
2016
East Tennessee State University
2016-September-29-Real World 101, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-29-Town Hall,
2016
East Tennessee State University
2016-September-29-Town Hall, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-29-Human Services Onlinedegree Program Has Been Ranked 12
In The Nation,
2016
East Tennessee State University
2016-September-29-Human Services Onlinedegree Program Has Been Ranked 12 In The Nation, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-29-Ncipe Visit,
2016
East Tennessee State University
2016-September-29-Ncipe Visit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-29-Faculty Gala,
2016
East Tennessee State University
2016-September-29-Faculty Gala, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-28-Tuckasegee River Excursion,
2016
East Tennessee State University
2016-September-28-Tuckasegee River Excursion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-27-Entrepreneurs' Club Norris Campbell,
2016
East Tennessee State University
2016-September-27-Entrepreneurs' Club Norris Campbell, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-27-Pharmacy Tech Course,
2016
East Tennessee State University
2016-September-27-Pharmacy Tech Course, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-26-Phyllis Thompson Research,
2016
East Tennessee State University
2016-September-26-Phyllis Thompson Research, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-23-Native American Festival,
2016
East Tennessee State University
2016-September-23-Native American Festival, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-September-23-Kingsport Yard Sale,
2016
East Tennessee State University
2016-September-23-Kingsport Yard Sale, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Research On Container Liner Company Marketing Strategy,
2016
World Maritime University
Research On Container Liner Company Marketing Strategy, Huayu Shi
World Maritime University Dissertations
No abstract provided.
The Impacts Of Fuel Price Fluctuation On Dry Bulk Cargo Market,
2016
World Maritime University
The Impacts Of Fuel Price Fluctuation On Dry Bulk Cargo Market, Xingsheng Sun
World Maritime University Dissertations
No abstract provided.
The Research On The Volatility Of Vlcc Market,
2016
World Maritime University
The Research On The Volatility Of Vlcc Market, Yanwei Wang
World Maritime University Dissertations
No abstract provided.
