2016-November-01-Faculty And Guest Artist Chamber Music Recital,
2016
East Tennessee State University
2016-November-01-Faculty And Guest Artist Chamber Music Recital, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-November-01-Faculty/Staff Activities,
2016
East Tennessee State University
2016-November-01-Faculty/Staff Activities, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Shattered Slipper Project: The Impact Of The Disney Princess Franchise On Girls Ages 6-12,
2016
Southeastern University - Lakeland
The Shattered Slipper Project: The Impact Of The Disney Princess Franchise On Girls Ages 6-12, Caila Leigh Cordwell
Selected Honors Theses
The Disney Princess franchise is arguably the largest and most popular franchise in the world, earning billions of dollars globally each year. Due to the prevalence and ease of access, the Disney princesses have a tremendous impact on today’s youth, namely young girls. This qualitative study investigated just how much of an impact the Disney Princess franchise has on American girls ages 6-12 through the production of a documentary film, entitled The Shattered Slipper Project. The research team selected girls from private schools in Lakeland, Florida and Sharpsburg, Georgia. The researcher conducted two interviews—one a roundtable-style group interview focusing on …
2016 November,
2016
Morehead State University
2016 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for November of 2016.
Effective Demand Lifting Through Pre-Launch Movie Marketing Activities,
2016
Asia Marketing Journal (AMJ)
Effective Demand Lifting Through Pre-Launch Movie Marketing Activities, Tae Ho Song, Shijin Yoo, Janghyuk Lee
Asia Marketing Journal
The purpose of this paper is to examine empirically how to balance advertising expenditure before and after launch with regard to the direction of word of mouth in the motion picture industry. The vector auto-regression model is applied to assess the dynamic impact of advertising and word of mouth on sales. Empirical data, including advertising, word of mouth, and sales (the number of entries) of 83 movies are used for analysis. The research results show that for a movie having more positive word of mouth in the pre- and post-launch periods, it is worthwhile to spend the advertising budget in …
The Impact Of Product Involvement On Reciprocal Effect In Co-Branding,
2016
Asia Marketing Journal (AMJ)
The Impact Of Product Involvement On Reciprocal Effect In Co-Branding, Chia-Lin Lee
Asia Marketing Journal
Product involvement is an important factor in consumer evaluation of co-branding. However, academic discussions over this factor have largely been neglected. This paper bridges this gap and investigates how product involvement moderates the strength of the reciprocal effect on each brand partner. We validate two theory-driven propositions by using a theoretical modeling approach. Proposition 1 explains that the negative reciprocal effect on partnering brands is stronger in the scenario of higher-involved categories than in lower-involved categories. Proposition 2 argues that the positive reciprocal effect on partnering brands can be more significant in the case of lower-involved categories than in higher-involved …
Modeling The Relationship Between Expected Gain And Expected Value,
2016
Asia Marketing Journal (AMJ)
Modeling The Relationship Between Expected Gain And Expected Value, Eugene J. S. Won
Asia Marketing Journal
Rational choice theory holds that the alternative with largest expected utility in the choice set should always be chosen. However, it is often observed that an alternative with the largest expected utility is not always chosen while the choice task itself being avoided. Such a choice phenomenon cannot be explained by the traditional expected utility maximization principle. The current study posits shows that such a phenomenon can be attributed to the gap between the expected perceived gain (or loss) and the expected perceived value. This study mathematically analyses the relationship between the expectation of an alternative’s gains or losses over …
Why Consumers Use Mobile Commerce?,
2016
Asia Marketing Journal (AMJ)
Why Consumers Use Mobile Commerce?, Sang-Lin Han, T. P. Thao Nguyen, V. Anh Nguyen
Asia Marketing Journal
Development of information and communication technology is changing commerce environment and consumer purchasing behavior has also been changed.
Globalization is becoming increasingly prevalent in the world today and many factors such as culture, politics, and economics may influence the applicability of management theories. Concurrently, corporate managers are faced with the challenge of offering usable and useful applications to the local users. Besides, many scholars strongly support that the criteria for M-Commerce adoption in developing countries are different from that of developed countries, due to cultural, security, social, political, economic, and technological aspects. This research tried to investigate the differences on …
The Influence Of Love Versus Lust On Consumer Judgments,
2016
Asia Marketing Journal (AMJ)
The Influence Of Love Versus Lust On Consumer Judgments, Jung-Yun Kang, Young-Jee Han
Asia Marketing Journal
According to previous literature, love involves a feeling of emotional bonds, attachment, and commitment to a specific target from a long-term perspective. In contrast, lust is defined as a sexual desire to engage in sexual activities from a short-term perspective. This research investigates the influence of feelings of love or lust on consumers" long-term benefit-seeking and risk-taking behaviors. Study 1 examined whether consumers" long-term benefit-seeking behaviors depend on feelings of love or lust. As a result, consumers who experienced feelings of love were more likely to prefer products that provide long-term benefits (e.g., a hybrid car) than those who experienced …
Asia Marketing Journal Vol. 18 No. 3 목차,
2016
Asia Marketing Journal (AMJ)
2016-October-28-'Roadmap' Expands,
2016
East Tennessee State University
2016-October-28-'Roadmap' Expands, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-October-28-Celebrating Kenton,
2016
East Tennessee State University
2016-October-28-Celebrating Kenton, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
New Technologies Supporting Teaching And Learning,
2016
TSU
New Technologies Supporting Teaching And Learning, Emmanuel Finnih
Southwestern Business Administration Teaching Conference
This abstract discusses the need for a fundamental change in the teaching of marketing at our universities, and presents a new curriculum reflective of marketing in a digital age and and approach to implement it.
2016-October-27-Henry Heredia Talk,
2016
East Tennessee State University
2016-October-27-Henry Heredia Talk, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-October-27-Mccook Talk,
2016
East Tennessee State University
2016-October-27-Mccook Talk, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-October-27-Rdc Study,
2016
East Tennessee State University
2016-October-27-Rdc Study, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-October-26-Outstanding Program,
2016
East Tennessee State University
2016-October-26-Outstanding Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-October-26-Veterans Day Ceremony,
2016
East Tennessee State University
2016-October-26-Veterans Day Ceremony, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-October-25-Teen Suicide Prevention,
2016
East Tennessee State University
2016-October-25-Teen Suicide Prevention, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Stories That Sell,
2016
Vocational Training Council
Stories That Sell
SIGNED: The Magazine of The Hong Kong Design Institute
At the third Successful Branding Journey seminar held at HKDI on June 6th, I.T and POSH, two of Hong Kong's strongest design-based brand builders explained the secret of their success to Summer Cao.
