2016-August-09-Nurses Strong: Walk, Jog, Run 5k,
2016
East Tennessee State University
2016-August-09-Nurses Strong: Walk, Jog, Run 5k, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-09-Writing Boot Camp,
2016
East Tennessee State University
2016-August-09-Writing Boot Camp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-07-Pooja Shah,
2016
East Tennessee State University
2016-August-07-Pooja Shah, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-05-Postal And Passport Services,
2016
East Tennessee State University
2016-August-05-Postal And Passport Services, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-August-05-Postal And Passport Services,
2016
East Tennessee State University
2016-August-05-Postal And Passport Services, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-August-05-Community Leadership,
2016
East Tennessee State University
2016-August-05-Community Leadership, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-05-Rx Drug Abuse Talk,
2016
East Tennessee State University
2016-August-05-Rx Drug Abuse Talk, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-04-Best Paper Award,
2016
East Tennessee State University
2016-August-04-Best Paper Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Integrative Effects Of Promotion Attributes : Implications For Effective Promotion Design,
2016
Lingnan University
The Integrative Effects Of Promotion Attributes : Implications For Effective Promotion Design, Suntong Qi
Lingnan Theses
Promotion attributes, such as giveaways, time limitation and exclusivity, are commonly studied separately. Previous studies may focus on how individual attributes (e.g. time pressure or price discounts) affect sales, but seldom consider the integrative effect of them. As individual attributes are often found to have a bilateral effect (both positive and negative) on sales, in this thesis, we explore how different attributes can be aligned with each other and integrated with different level of brand strength according to fit logic. That is how promotion elicits sales and generates word-of-mouth impact in terms of the configuration of promotional attributes and brand …
2016-August-03-Reclaiming/Remaking,
2016
East Tennessee State University
2016-August-03-Reclaiming/Remaking, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-August-03-Men In Song,
2016
East Tennessee State University
2016-August-03-Men In Song, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Branding Implications Of Co-Created Social Responsibility,
2016
University of South Florida
Branding Implications Of Co-Created Social Responsibility, Alexander J. Kull
USF Tampa Graduate Theses and Dissertations
One of the most profound transformations of the marketing discipline in recent history has been driven by the democratization of power relations and value creation between brands and consumers. This dissertation explores the branding implications of this fundamental shift by investigating whether and how the type and degree of control shared by brands affect consumer empowerment perceptions and, in turn, consumer–brand relationships, as well as whether and how these effects might be moderated by the size and diversity of the choice set and by the image valence of the brand that shares control with consumers.
The present research examines such …
2016-August-02-Therapeutic Pain Specialist,
2016
East Tennessee State University
2016-August-02-Therapeutic Pain Specialist, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Why You Should Add Entrepreneurs To Your Board,
2016
Singapore Management University
Why You Should Add Entrepreneurs To Your Board, Singapore Management University
Perspectives@SMU
The markets love successful entrepreneurs – investors follow them and back them with their money.
Why Do We Need More Women Leaders In Central And Eastern Europe?,
2016
Utah State University
Why Do We Need More Women Leaders In Central And Eastern Europe?, Susan R. Madsen, Tanja Slišković
Marketing and Strategy Faculty Publications
The majority of top leadership teams do not fully realize the value of having women in key positions. A large body of research has shown this is the case across all sectors, including business, government, political, nonprofit, and education. Depending on the entity, this may include women in both paid and unpaid roles ranging from positions such as supervisor, coordinator and manager, to school principal, council member, CEO, or board director. Gender inclusivity benefits not only businesses, but also entities such as legislatures, universities, schools, and city and municipality councils. Organizations will increasingly thrive when both men and women hold …
Exploring Engagement With Social Media Content,
2016
University of Texas at Arlington
Exploring Engagement With Social Media Content, Holly Atwood Syrdal
Marketing Dissertations - Archive
Engagement in the realm of social media is thought to be related to a number of positive brand and organizational outcomes and has emerged as a hot topic among marketing academics and practitioners alike. However, there is currently no consensus on exactly what constitutes this type of engagement. This lack of agreement and, hence, lack of a “social media engagement” measure, have made it difficult for academics to advance theory in this area and for researchers to test hypotheses concerning positive brand and organizational outcomes that may be related to this form of engagement. This dissertation directly addresses this gap …
2016-August-2016 Studio Rome.Pdf,
2016
East Tennessee State University
2016-August-2016 Studio Rome.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
We are very proud of our 2016 graduates and wish them well as they take the first steps in their new profession. On Friday, May 6, 2016 they participated in the senior showcase with the fellow graduates in digital media where they displayed their senior thesis, working drawings, and portfolios.
Congratulations and always remember to: DRAW IT LIKE YOU MEAN IT!
Students pictured left to right: Khrysta Hayes, Katie Thompson, Ashly Russell, Kim Vittetoe
Not pictured: Sara Kimmel, Lauren Cole
Cheers To Haptic Sensations And Alcohol Consumption: How Glassware Weight Impacts Perceived Intoxication And Positive Emotions,
2016
Portland State University
Cheers To Haptic Sensations And Alcohol Consumption: How Glassware Weight Impacts Perceived Intoxication And Positive Emotions, Courtney Szocs, Dipayan Biswas, Adilson Borges
Business Faculty Publications and Presentations
People often consume alcohol as a means of emotional control. More specifically, people frequently consume alcohol to enhance positive feelings (e.g., happiness) and reduce negative feelings (e.g., stress, tension). The results of two field studies and one laboratory study showed that holding the volume of alcohol consumed constant and varying the haptic (i.e., weight) sensations individuals experience during consumption can influence these emotional responses and also perceived intoxication. Specifically, we manipulated haptic weight sensations by varying the weight of the cup/container (e.g., champagne flute) alcohol was consumed from and showed that consuming champagne from lighter (vs. heavier) flutes leads to …
Valence Or Volume? Maximizing Online Review Influence Across Consumers, Products, And Marketing,
2016
Old Dominion University
Valence Or Volume? Maximizing Online Review Influence Across Consumers, Products, And Marketing, Elika Kordrostami
Marketing Theses & Dissertations
Evidence shows that products with online reviews have a higher chance to stay in the consideration set of consumers than products with no online reviews do. Online reviews, as consumer-generated content, affect consumers’ purchase decision-making process. Most of the studies in this area have looked at valence and volume of online reviews. Generally, valence and volume of online reviews are considered to positively influence sales; however, the findings in the literature are inconclusive. While some studies have reported a positive relationship between valence/volume and sales, others have failed to find any significant relationship. Using both lab experiments and real-world data, …
An Essay On Salesforce Agility: Is The Concept Worthy Of Study?,
2016
University of Texas at Arlington
An Essay On Salesforce Agility: Is The Concept Worthy Of Study?, Shahriar Gias
Marketing Dissertations - Archive
Sales force agility has been identified as an important issue for contemporary professional selling and sales management (Jones et al. 2005). However, up until now, marketing scholars have sparingly paid attention to the concept of sales agility. Marketers as well as salespeople are not quite informed about the term “salesperson agility” even though they sense the need for agility in order to deal with the changing business environment and customer requirements. Therefore, this dissertation explores sales agility in detail. First, in this dissertation, an extensive literature review is conducted to conceptually ascertain how agility might be different than adaptive selling, …
