2018-June-04-Dr. Donald Gotterbarn Acm Award,
2018
East Tennessee State University
2018-June-04-Dr. Donald Gotterbarn Acm Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Goliath Sized Campaign: Promoting Leadership Principles To The Millennial Generation Utilizing A Guerrilla Design Campaign,
2018
Liberty University
Goliath Sized Campaign: Promoting Leadership Principles To The Millennial Generation Utilizing A Guerrilla Design Campaign, Ryan Smith
Masters Theses
We are nearing a critical juncture with the retirement of the Baby Boomer generation. The growing demand to replace this workforce with the millennial generation causes us to consider if millennials are up to the challenge. Although this next generation is tech-savvy, resourceful and innovative, many millennials have shared shortcomings including a sense of entitlement, demand for attention and praise and a poor work ethic. Lack of experience and no sense of direction, causes other generations to patiently wait to see what will come of millennials. But through strong leadership development there is hope. By instilling leadership characteristics and encouraging …
2018-June-01-Avery Lewis,
2018
East Tennessee State University
2018-June-01-Avery Lewis, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-June-01-Small Business Award,
2018
East Tennessee State University
2018-June-01-Small Business Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Robust "Maximum Daily Return Effect As Demand For Lottery" And "Idiosyncratic Volatility Puzzle",
2018
Boise State University
The Robust "Maximum Daily Return Effect As Demand For Lottery" And "Idiosyncratic Volatility Puzzle", Jared Egginton, Jungshik Hur
Marketing Faculty Publications and Presentations
We form indexes of overpriced and underpriced stocks by ranking stocks based on the disposition effect and anchoring bias. We document the negative relation between maximum daily return and future returns (MAX effect) is confined to overpriced stocks which make up about half the entire sample. We find that the average cross-sectional correlation between maximum daily return and idiosyncratic volatility is nearly 90%. Consistent with prior studies the idiosyncratic volatility puzzle disappears after controlling for the MAX effect. However, when using a sample with a $5 price breakpoint and controlling for overpriced stocks the idiosyncratic volatility puzzle and the MAX …
Determinants Of Organic Cotton Apparel Purchase: A Comparison Of Young Consumers In The Usa And South Korea,
2018
Old Dominion University
Determinants Of Organic Cotton Apparel Purchase: A Comparison Of Young Consumers In The Usa And South Korea, Tae-Im Han
STEMPS Faculty Publications
The purpose of this research was to examine consumers from distinct cultural groups and identify similarities and differences in their green purchase behaviors. The sample consisted of consumers from the U.S.A. and South Korea and the theory of planned behavior was used as a theoretical framework to test the influence of diverse constructs on consumers' purchase intentions toward organic cotton apparel. For both countries, perceived behavioral control (PBC) and descriptive norms were strong predictors of purchase intentions and injunctive norms strongly influenced attitude formation. However, the study also found different results between the two groups. For example, while attitude was …
What Do We Know About In-Store Marketing?,
2018
Old Dominion University
What Do We Know About In-Store Marketing?, John B. Ford
Marketing Faculty Publications
(First paragraph) Amazon has shocked the retailing world with its sophisticated data-analysis mechanisms, which examine every customer interaction and, in turn, create optimal changes in its marketing mix. The path to purchase will never be the same.
2018-June-01-Mfa Alum Katie Sheffield Currently Exhibiting Photographs At Reece Museum.Pdf,
2018
East Tennessee State University
2018-June-01-Mfa Alum Katie Sheffield Currently Exhibiting Photographs At Reece Museum.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
A collection of photographs titled Renewal is currently being exhibited at the Reece Museum. It consists of 32 photographs, sixteen of which were photographed by MFA photography alum Katie Sheffield. Many of the photographs include images of buildings that are now only Elizabethton legends, such as the old Lynnwood Hotel and the hole in the wall Sammons Market. At the core of the exhibit is 16 photographs that were shot in 1969, when the city’s Department of Planning and Development was working to obtain federal money to conduct urban renewal projects in the downtown area. The exhibition will be …
2018-June-01-Bucsworth,
2018
East Tennessee State University
2018-June-01-Bucsworth, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018 June,
2018
Morehead State University
2018 June, Morehead State University. Office Of Communications And Marketing
Morehead State Press Release Archive, 1961 to the Present
Press releases for June of 2018.
2018-May-30-Tsbdc June Workshops,
2018
East Tennessee State University
2018-May-30-Tsbdc June Workshops, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-May-30-New Study Abroad Partnerships,
2018
East Tennessee State University
2018-May-30-New Study Abroad Partnerships, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-May-30-Summer Fun,
2018
East Tennessee State University
2018-May-30-Summer Fun, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-May-25-Peace Corps Prep Program,
2018
East Tennessee State University
2018-May-25-Peace Corps Prep Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Marketing In Portland's Small Publishing Industry: Case Studies In The Biographical Approach,
2018
Portland State University
Marketing In Portland's Small Publishing Industry: Case Studies In The Biographical Approach, Kate Jay
University Honors Theses
This thesis seeks to understand the influence of a publisher’s individual experience and background on the marketing functions of a small publishing press. In order to complete this task, the biographical approach was used. This approach requires interviews of small business owners in order to gain an understanding of their motivation, history, and background. Three Portland publishers of similar size but varying genre focuses were interviewed. The interviews were analyzed and treated as individual case studies. The results of the interviews and analysis was an understanding that the impact on a press from the owners’ knowledge, personalities, and backgrounds change …
2018-May-24-Big Train Show,
2018
East Tennessee State University
2018-May-24-Big Train Show, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-May-24-State Appropriation,
2018
East Tennessee State University
2018-May-24-State Appropriation, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-May-24-Regional Nursing Preceptor Conference,
2018
East Tennessee State University
2018-May-24-Regional Nursing Preceptor Conference, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-May-23-Renaissance Child Camps,
2018
East Tennessee State University
2018-May-23-Renaissance Child Camps, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-May-22-Center For Banking Awarded Grant,
2018
East Tennessee State University
2018-May-22-Center For Banking Awarded Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
