2018-July-14-Saro Lynch-Thomason,
2018
East Tennessee State University
2018-July-14-Saro Lynch-Thomason, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-13-New Degree Program,
2018
East Tennessee State University
2018-July-13-New Degree Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-13-“Self-Taught Art By Any Of Its Names,” An Exhibition,
2018
East Tennessee State University
2018-July-13-“Self-Taught Art By Any Of Its Names,” An Exhibition, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-12-New Director,
2018
East Tennessee State University
2018-July-12-New Director, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-11-Labor Day Train Excursion,
2018
East Tennessee State University
2018-July-11-Labor Day Train Excursion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Case For Showrooming,
2018
Chapman University
The Case For Showrooming, Cristina Nistor, Prashanth Nyer
Business Faculty Articles and Research
Showrooming has deeply affected the retail market in the past decade. As consumers became able to easily compare prices on their mobile devices, they started using retail stores to try on and experience products and then they ordered online the lower priced versions they liked best to be delivered directly to their homes. As retailers are trying to adapt to the showrooming challenges and the shift to online purchases, stores are increasingly adopting showrooming as a new selling format. We present examples of successful showrooming and develop a framework for when the new selling format can be expected to be …
2018-July-09-August Events At Tsbdc,
2018
East Tennessee State University
2018-July-09-August Events At Tsbdc, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-09-Bucfest,
2018
East Tennessee State University
2018-July-09-Bucfest, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-07-Mahbubur Rahman,
2018
East Tennessee State University
2018-July-07-Mahbubur Rahman, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-03-Workshops For Entrepreneurs,
2018
East Tennessee State University
2018-July-03-Workshops For Entrepreneurs, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Analytics For Novel Consumer Insights (A Three Essay Dissertation),
2018
University of South Florida
Analytics For Novel Consumer Insights (A Three Essay Dissertation), Utkarsh Shrivastava
USF Tampa Graduate Theses and Dissertations
Both literature and practice have investigated how the vast amount of ever increasing customer information can inform marketing strategy and decision making. However, the customer data is often susceptible to modeling bias and misleading findings due to various factors including sample selection and unobservable variables. The available analytics toolkit has continued to develop but in the age of nearly perfect information, the customer decision making has also evolved. The dissertation addresses some of the challenges in deriving valid and useful consumer insights from customer data in the digital age. The first study addresses the limitations of traditional customer purchase measures …
2018-July-01-Alex Lewis,
2018
East Tennessee State University
2018-July-01-Alex Lewis, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-01-Faculty Tenure/Promotion,
2018
East Tennessee State University
2018-July-01-Faculty Tenure/Promotion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-01-Reid Insight Grant,
2018
East Tennessee State University
2018-July-01-Reid Insight Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-Bfa Alum Matthew Brown Exhibit Photographs At Reece Museum.Pdf,
2018
East Tennessee State University
2018-July-Bfa Alum Matthew Brown Exhibit Photographs At Reece Museum.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
New Developments, a photography exhibit by alum Matthew J. Brown will be on display at the Reece Museum through July 20, 2018. A reception and panel discussion will be held, Thursday, July 12 from 5-7pm.
Brown's photographs attempt to document a region in transition, one whose relationship with the landscape has greatly shifted, becoming less reliant on agriculture in favor of real estate and commerce. He graduated from ETSU with a bachelor of fine arts degree in 2015 and was an artist-in-residence in the Department of Art & Design from 2015-17. His New Developments exhibit has been shown in …
I See What You Say: Influential Nonverbal Signals Of Frontline Employees On Customer Outcomes,
2018
Louisiana Tech University
I See What You Say: Influential Nonverbal Signals Of Frontline Employees On Customer Outcomes, Shuang Wu
Doctoral Dissertations
This research aims to investigate the influential nonverbal signals of frontline employees on customer outcomes. Frontline employees play a vital role in initiating and maintaining customer relationships. The interactions between customers and employees influence not only the immediate reactions, including both affective and cognitive responses, but also customer outcomes, like purchase intention, satisfaction, perceived service quality, and positive word-of-mouth. Both qualitative and quantitative methodologies are employed in this dissertation.
Previous studies examined the effects of employee nonverbal signals on customers’ cognitive responses, but limited research has been done on the affective responses of customers. Affect-based trust, positive affect, negative affect, …
An Event Study Analysis Of Too-Big-To-Fail After The Dodd-Frank Act: Who Is Too Big To Fail?,
2018
Boise State University
An Event Study Analysis Of Too-Big-To-Fail After The Dodd-Frank Act: Who Is Too Big To Fail?, Kyle D. Allen, Ken B. Cyree, Matthew D. Whitledge, Drew B. Winters
Marketing Faculty Publications and Presentations
One feature of the Dodd-Frank Act is the elimination of too-big-to-fail (TBTF) banks. TBTF is a government guarantee of large banks that has been shown to increase the value of these banks, so removing the guarantee should result in a price decline of TBTF bank stock. Using event study methods, we find very limited reaction to the process of eliminating TBTF. Specifically, there is limited reaction among the largest banks and banks receiving special attention, such as Systemically Important Financial Institutions (SIFI) banks. Instead, smaller banks not receiving special attention show some evidence of negative returns with the elimination of …
Investigating Consumer Optimum Stimulation Level And Exploratory Online Buying Behavior,
2018
De La Salle University, Manila, Philippines
Investigating Consumer Optimum Stimulation Level And Exploratory Online Buying Behavior, Claro G. Gañac
DLSU Business & Economics Review
Technology and the Internet have changed every facet of human life on the planet. It has spawned online marketplaces where consumers anywhere around the world can shop 24/7 throughout the year. This empirical study aimed to explain the meteoric rise of Internet shopping not just because of the leaps-and-bounds advances in technology but also by intrinsic predisposition of consumers to engage in exploratory buying and consumption. The Internet has brought about a shopping environment with high inherent avenues for exploratory behavior. It is the proposition of this study that online shopping has encouraged exploratory information acquisition, heightened evaluation involvement, and …
Development Of A Composite Lean Index To Measure Lean Implementation In Philippine Manufacturing Companies,
2018
De La Salle University, Manila, Philippines
Development Of A Composite Lean Index To Measure Lean Implementation In Philippine Manufacturing Companies, Willy F. Zalatar, Anna Bella D. Siriban-Manalang
DLSU Business & Economics Review
Lean manufacturing has been gaining worldwide popularity as a means of reducing waste, improving quality, and increasing the competitiveness of manufacturing firms. This paper aims to develop a composite lean index (CLI) which can be used to measure the degree of lean adoption in Philippine manufacturing companies. The lean index employs actual quantitative data, rather than subjective assessment, which is more prevalent in the literature. Fifteen performance indicators divided into process and equipment, manufacturing planning and control, human resources, and supplier and customer relationships are proposed and then validated using empirical data. Results showed that a CLI, which yields a …
How Has The Food Industry Manipulated The Way Consumers Perceive Food And Health?,
2018
Honors College, Pace University
How Has The Food Industry Manipulated The Way Consumers Perceive Food And Health?, Angelina Garavente
Honors College Theses
Food is the most advertised commodity in the United States and food corporations spend on average over $36 billion a year on marketing and advertising (Albritton 172). Seventy percent of total advertising goes to market convenience foods, candy, snacks, soft drinks, desserts and alcohol (Albritton 172). As a result of the wide range of marketing on an even wider range of products, consumers have been taught to feel they have a considerable amount of choice. Ironically despite the array of brand-name commodities that give off this impression, only a few giant corporations control much of what is being offered.
