2018-July-15-Dr. Josh Reid Insight Grant,
2018
East Tennessee State University
2018-July-15-Dr. Josh Reid Insight Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-15-New Employees,
2018
East Tennessee State University
2018-July-15-New Employees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-15-Dr. Christine Mullins,
2018
East Tennessee State University
2018-July-15-Dr. Christine Mullins, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-15-Retirees,
2018
East Tennessee State University
2018-July-15-Retirees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-15-Thomas Hill Jr.,
2018
East Tennessee State University
2018-July-15-Thomas Hill Jr., University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-14-Saro Lynch-Thomason,
2018
East Tennessee State University
2018-July-14-Saro Lynch-Thomason, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-13-New Degree Program,
2018
East Tennessee State University
2018-July-13-New Degree Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-13-“Self-Taught Art By Any Of Its Names,” An Exhibition,
2018
East Tennessee State University
2018-July-13-“Self-Taught Art By Any Of Its Names,” An Exhibition, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-12-New Director,
2018
East Tennessee State University
2018-July-12-New Director, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-11-Labor Day Train Excursion,
2018
East Tennessee State University
2018-July-11-Labor Day Train Excursion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Case For Showrooming,
2018
Chapman University
The Case For Showrooming, Cristina Nistor, Prashanth Nyer
Business Faculty Articles and Research
Showrooming has deeply affected the retail market in the past decade. As consumers became able to easily compare prices on their mobile devices, they started using retail stores to try on and experience products and then they ordered online the lower priced versions they liked best to be delivered directly to their homes. As retailers are trying to adapt to the showrooming challenges and the shift to online purchases, stores are increasingly adopting showrooming as a new selling format. We present examples of successful showrooming and develop a framework for when the new selling format can be expected to be …
2018-July-09-August Events At Tsbdc,
2018
East Tennessee State University
2018-July-09-August Events At Tsbdc, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-09-Bucfest,
2018
East Tennessee State University
2018-July-09-Bucfest, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-07-Mahbubur Rahman,
2018
East Tennessee State University
2018-July-07-Mahbubur Rahman, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-03-Workshops For Entrepreneurs,
2018
East Tennessee State University
2018-July-03-Workshops For Entrepreneurs, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Analytics For Novel Consumer Insights (A Three Essay Dissertation),
2018
University of South Florida
Analytics For Novel Consumer Insights (A Three Essay Dissertation), Utkarsh Shrivastava
USF Tampa Graduate Theses and Dissertations
Both literature and practice have investigated how the vast amount of ever increasing customer information can inform marketing strategy and decision making. However, the customer data is often susceptible to modeling bias and misleading findings due to various factors including sample selection and unobservable variables. The available analytics toolkit has continued to develop but in the age of nearly perfect information, the customer decision making has also evolved. The dissertation addresses some of the challenges in deriving valid and useful consumer insights from customer data in the digital age. The first study addresses the limitations of traditional customer purchase measures …
2018-July-01-Alex Lewis,
2018
East Tennessee State University
2018-July-01-Alex Lewis, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-01-Faculty Tenure/Promotion,
2018
East Tennessee State University
2018-July-01-Faculty Tenure/Promotion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-01-Reid Insight Grant,
2018
East Tennessee State University
2018-July-01-Reid Insight Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-Bfa Alum Matthew Brown Exhibit Photographs At Reece Museum.Pdf,
2018
East Tennessee State University
2018-July-Bfa Alum Matthew Brown Exhibit Photographs At Reece Museum.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
New Developments, a photography exhibit by alum Matthew J. Brown will be on display at the Reece Museum through July 20, 2018. A reception and panel discussion will be held, Thursday, July 12 from 5-7pm.
Brown's photographs attempt to document a region in transition, one whose relationship with the landscape has greatly shifted, becoming less reliant on agriculture in favor of real estate and commerce. He graduated from ETSU with a bachelor of fine arts degree in 2015 and was an artist-in-residence in the Department of Art & Design from 2015-17. His New Developments exhibit has been shown in …
