Submission Information Etc.,
2018
Asia Marketing Journal (AMJ)
Strengthening Market Position Through Branding “Cheongkwanjang”,
2018
Asia Marketing Journal (AMJ)
Strengthening Market Position Through Branding “Cheongkwanjang”, Kay Ryung Koo, Sang Yong Kim, Seok Kyun Kim, Jun
Asia Marketing Journal
Korea Ginseng Corporation is a global ginseng company, owning one of the most leading brands in Korea, CheongKwanJang. Although Korea Ginseng Corporation was an undoubted market leader in the red ginseng market, it faced a new challenge in 2012 due to the changes in market environment. In order to keep its market leadership in a saturated and competitive market, the company decided to extend its product lines alongside the launches of new brands. In this article, the authors demonstrate the development process of the company’s brand portfolio strategy to reveal how the company turned CheongKwanJang into a mega-brand. Also, this …
The Effects Of Dependence And Conflict On Qualitative And Quantitative Organizational Performances In Partnership,
2018
Asia Marketing Journal (AMJ)
The Effects Of Dependence And Conflict On Qualitative And Quantitative Organizational Performances In Partnership, Bohyeon Kang
Asia Marketing Journal
This study examines the effects of dependence and conflict on organizational performances in partnership, qualitatively (trust) and quantitatively (sales) under four control variables (period of business, number of goods, competition density, and number of employees). Also, this study presents termination cost and alternative attractiveness as the antecedents of dependence, goal incongruity and unfairness as the antecedents of conflict. As the results of analysis with survey data from 360 distributors in manufacturer-distributor partnership, 7 hypotheses are supported and 2 hypotheses are rejected. The results of structural equation modeling (SEM) verify that termination cost increases dependence, that alternative attractiveness reduces dependence, that …
2018-July-27-Planet Viewings,
2018
East Tennessee State University
2018-July-27-Planet Viewings, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-27-2018 Ibma Nominations,
2018
East Tennessee State University
2018-July-27-2018 Ibma Nominations, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-26-Raspberry Pi Coding Camp,
2018
East Tennessee State University
2018-July-26-Raspberry Pi Coding Camp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-24-Qcom Interim Dean,
2018
East Tennessee State University
2018-July-24-Qcom Interim Dean, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-23-Doctoral Students Receive National Research Awards,
2018
East Tennessee State University
2018-July-23-Doctoral Students Receive National Research Awards, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (July 23, 2018) – Two East Tennessee State University doctoral students have received prestigious fellowship awards for their research efforts within the ETSU Bill Gatton College of Pharmacy.
Hannah Oakes, of Bristol, earned a Pre-Doctoral Fellowship Award from the American Foundation for Pharmaceutical Education (AFPE). The highly competitive fellowship award includes $10,000 per year to be used toward research and educational costs.
As part of the application process, Oakes submitted research proposals that were reviewed by a panel and selected based on novelty, relevance and feasibility of the proposed research.
Oakes’ research is related to attention deficit hyperactivity …
2018-July-23-Pharmacy Fellowship Awards,
2018
East Tennessee State University
2018-July-23-Pharmacy Fellowship Awards, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Consumer Welfare And Price Discrimination: A Fine Line,
2018
Southern Methodist University
Consumer Welfare And Price Discrimination: A Fine Line, Marie Wallmark, Eyal Greenberg, Dan Engels
SMU Data Science Review
Traditionally, it was not feasible for businesses to determine the maximum price the buyer was willing to pay, but with the availability of big data and the deployment of sophisticated algorithms, with a great degree of precision businesses can ascertain the maximum willingness price. Some forms of price discrimination are prohibited under the Robinson-Patman Act of Antitrust (1890), provided demographic characteristics such as race and gender are the determining factors. The problem with this interpretation is that sellers are not transparent about what factors are taken into consideration when determining price. Current laws are either limited in their interpretation or …
2018-July-19-Surveying Program Wins Education Award,
2018
East Tennessee State University
2018-July-19-Surveying Program Wins Education Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-18-Carter Railroad Heritage Day,
2018
East Tennessee State University
2018-July-18-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-18-Liver Disease Research,
2018
East Tennessee State University
2018-July-18-Liver Disease Research, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-15-Dr. Brenda Louw,
2018
East Tennessee State University
2018-July-15-Dr. Brenda Louw, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-15-Nicole Collins,
2018
East Tennessee State University
2018-July-15-Nicole Collins, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-15-Dr. Sharon Mcgee,
2018
East Tennessee State University
2018-July-15-Dr. Sharon Mcgee, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-15-Dr. Aaron Polichnowski,
2018
East Tennessee State University
2018-July-15-Dr. Aaron Polichnowski, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-15-Social Work,
2018
East Tennessee State University
2018-July-15-Social Work, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-15-Tenure And Promotion,
2018
East Tennessee State University
2018-July-15-Tenure And Promotion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-15-Drive To Thrive,
2018
East Tennessee State University
2018-July-15-Drive To Thrive, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
