2018-August-15-How To Help,
2018
East Tennessee State University
2018-August-15-How To Help, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-15-Ibma Nominations,
2018
East Tennessee State University
2018-August-15-Ibma Nominations, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-15-New Employees,
2018
East Tennessee State University
2018-August-15-New Employees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-15-Skydiving Adventure,
2018
East Tennessee State University
2018-August-15-Skydiving Adventure, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-15-Dr. Katie Baker,
2018
East Tennessee State University
2018-August-15-Dr. Katie Baker, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-15-Troy Perdue,
2018
East Tennessee State University
2018-August-15-Troy Perdue, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-15-Dr. William Block,
2018
East Tennessee State University
2018-August-15-Dr. William Block, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-15-Dr. Yi-Yang Chen,
2018
East Tennessee State University
2018-August-15-Dr. Yi-Yang Chen, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-15-Convocation,
2018
East Tennessee State University
2018-August-15-Convocation, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-15-Dr. Jeffrey L. Alston,
2018
East Tennessee State University
2018-August-15-Dr. Jeffrey L. Alston, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-14-Ibma Special, Momentum Award Nominees,
2018
East Tennessee State University
2018-August-14-Ibma Special, Momentum Award Nominees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-13-Diabetes Research,
2018
East Tennessee State University
2018-August-13-Diabetes Research, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Impact Of South-South Fdi : Knowledge Spillovers From Chinese Fdi To Local Firms In The Cambodian Light Manufacturing Industries,
2018
Lingnan University
The Impact Of South-South Fdi : Knowledge Spillovers From Chinese Fdi To Local Firms In The Cambodian Light Manufacturing Industries, Pisey Vicheth
Lingnan Theses (MPhil & PhD)
The study of the extent to which incoming FDI results in ‘spillovers’ (technology, R&D, management practices and know-how) has so far yielded only mixed results, and research has largely been restricted to north-north and north-south interactions; this study develops a model of knowledge spillovers based on previous literature and extends inquiry into south-south FDI by investigating spillovers from Chinese FDI to the Cambodian garment and light manufacturing industries. Several significant factors including the nature and extent of FDI linkages, local industry absorptive capacity, nature of the network relationship, and local firms’ learning orientation have been found to influence the extent …
2018-August-08-Fall Yard Sale,
2018
East Tennessee State University
2018-August-08-Fall Yard Sale, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Customer Perspectives On Sales Strategies: A Relational Approach,
2018
Louisiana State University and Agricultural and Mechanical College
Customer Perspectives On Sales Strategies: A Relational Approach, Juliana Catherine White
LSU Doctoral Dissertations
Relationship marketing strategies have long been known to affect salespeople and the customers they serve. However, there is still much to learn about the mechanisms that drive such buyer-seller relationships. This research examines how a salesperson’s behavior, relational orientation, and individual disposition dynamically interact to influence customers in the business to business marketing environment. Data collected from the customers’ point of view reveal several unique salesperson competencies and strategies that affect the buyer-seller relationship. The final dataset (n = 206) included customers’ observations about their salesperson and perceptions of relationship quality. The key findings suggest that the perceived quality of …
A Meta-Analytic Investigation Of The Relationship Between Anthropomorphism And Consumers’ Responses: Effects, Mechanism, And Boundary Conditions,
2018
University of Texas at Arlington
A Meta-Analytic Investigation Of The Relationship Between Anthropomorphism And Consumers’ Responses: Effects, Mechanism, And Boundary Conditions, Franklin G. Velasco
Marketing Dissertations - Archive
Almost one in three brands sold to adults and more than five in six brands sold to children use some form of anthropomorphic representation in promoting their products. Marketers probably hold an inherent belief that anthropomorphism increases consumer preference for their products. Extant research, however, offers no clear evidence to support this. Such mixed findings suggest that this is a prolific and complex problem that could benefit from a synthesis of research on the topic. In response to this call, this dissertation presents two essays applying the meta-analytic approach to understand where the inconsistency comes from and to identify the …
Three Essays On Marketing And Public Policies: An Analysis Of Social Condition On Consumer Health Associations And Perceived Hypocritical Corporate Social Responsibility On Company Outcomes,
2018
University of Texas at Arlington
Three Essays On Marketing And Public Policies: An Analysis Of Social Condition On Consumer Health Associations And Perceived Hypocritical Corporate Social Responsibility On Company Outcomes, Stephen Bok
Marketing Dissertations - Archive
Over three essays this project reviews social conditioning and the influence on consumer decision-making. Essay one analyzes health associations between fruit and average daily caloric intake. The relative impact is greater for food possessing unique lay belief associations. Essay two investigates ethical leadership in a social media context. The study primes hypocritical leadership and the impact on consumer perceptions of a company. Essay three studies outcomes to a CEO’s response addressing damaging social media information about a company. Moderators dampen the effect of perceived unethical leadership. Implications on marketing policies are discussed.
2018-August-01-Faculty/Staff Professional Activities,
2018
East Tennessee State University
2018-August-01-Faculty/Staff Professional Activities, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-01-Mbmsota Fall Season,
2018
East Tennessee State University
2018-August-01-Mbmsota Fall Season, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-01-Research: Diabetes And Gum Disease?,
2018
East Tennessee State University
2018-August-01-Research: Diabetes And Gum Disease?, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
