2018 September,
2018
Morehead State University
2018 September, Morehead State University. Office Of Communications And Marketing
Morehead State Press Release Archive, 1961 to the Present
Press releases for September of 2018.
The New In-Store Consumer: Digital, Engagement, Innovativeness Impact On Unplanned Grocery Shopping And Spending Behavior,
2018
Savannah State University
The New In-Store Consumer: Digital, Engagement, Innovativeness Impact On Unplanned Grocery Shopping And Spending Behavior, Dale A. Cake, Vikas Agrawal, Doug Johansen
Journal of Applied Marketing Theory
Digital technologies are having a profound effect on the grocery retail environment worldwide. Marketers have been intrigued by potential for digital technologies to influence consumers at the point of purchase, yet little is known about how digital technologies impact consumer purchasing decisions. An exploratory PLS-SEM model is used to analyze U. S. panel data and the effect of in-store digital use, consumer innovativeness and engagement on unplanned grocery shopping behavior and spending. This study finds that consumer engagement, rather than in-store digital use, is found to be the key variable when it comes to predicting unplanned shopping and spending. Findings …
An Exploratory Study Of The Interaction Effects Of Student Service Employees' Job Resourcefulness And Organizational Support In A Campus Setting,
2018
University Of Montana
An Exploratory Study Of The Interaction Effects Of Student Service Employees' Job Resourcefulness And Organizational Support In A Campus Setting, Shawn Clouse, Simona Stan, Nader H. Shooshtari
Journal of Applied Marketing Theory
This paper investigates the interactive effects of student service employees’ job resourcefulness and organizational resource support on employees’ commitment and ability to provide high quality customer service, which in turn results in higher job satisfaction and performance outcomes. This exploratory study’s goal was to help campus managers improve service employee development practices. This study involved a survey sample of 98 student employees working in customer service roles at a mid-sized university campus recreation center. The study finds that job resourcefulness is the most important factor that positively determines student employees’ commitment to service quality and skill proficiency, along with job …
When Humor Hurts: The Detrimental Effect Of Humor On Brand Attitudes After A Brand Transgression,
2018
CUNY Graduate Center
When Humor Hurts: The Detrimental Effect Of Humor On Brand Attitudes After A Brand Transgression, Lama Lteif
Dissertations, Theses, and Capstone Projects
This work builds on extant research on humor and brand transgressions to demonstrate that the use of humor in brand communication strategies reduces brand attitudes after a transgression. A set of six studies, including a quasi-field study and a field study, show that the use of humor reduces brand trust after a transgression, which in turn, reduces brand attitudes.
Investors' Evaluations Of Price-Increase Preannouncements,
2018
Singapore Management University
Investors' Evaluations Of Price-Increase Preannouncements, Leon Gim Lim, Kapil R. Tuli, Marnik G. Dekimpe
Research Collection Lee Kong Chian School Of Business
Several firms preannounce their price increases with the expectation that such announcements will be evaluated favorably by investors. However, little is known about the actual effect they have on shareholder value. Accordingly, the authors present the first systematic empirical examination of investors' evaluations of 274 price-increase preannouncements (PIPs). Results show that whereas the average increase in abnormal returns following a PIP is 0.51%, almost 41% of the PIPs result in negative abnormal returns. To explore this heterogeneity, the authors propose a conceptual framework that focuses on three key pieces of information that investors can use when evaluating a PIP: information …
2018-August-31-Women On Wednesday,
2018
East Tennessee State University
2018-August-31-Women On Wednesday, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-30-Schubert String Quintet,
2018
East Tennessee State University
2018-August-30-Schubert String Quintet, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-30-Entrepreneurs' Club,
2018
East Tennessee State University
2018-August-30-Entrepreneurs' Club, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-28-'Escape From Rape' Conference,
2018
East Tennessee State University
2018-August-28-'Escape From Rape' Conference, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-28-New Roan Scholar Committee Members,
2018
East Tennessee State University
2018-August-28-New Roan Scholar Committee Members, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-27-Welcome Week 2018,
2018
East Tennessee State University
2018-August-27-Welcome Week 2018, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Thematic Analysis To Assess Indian Consumers Purchase Intention For Organic Apparel,
2018
Department of Management, Amrita Vishwa Vidyapeetham
Thematic Analysis To Assess Indian Consumers Purchase Intention For Organic Apparel, Sandhya G, Sushanta Kumar Mahapatra
The Qualitative Report
Consumer behavior is dynamic, and there is a beauty in trying to understand consumer’s intention for a product category like organic apparel, especially when it is a unique phenomenon that is scantly explored in an emerging economy like India. This paper is an attempt at understanding the factors that influence Indian consumer’s intention to purchase organic apparel. A purposive sampling procedure was adopted in selecting participants. A focus group discussion was conducted to capture data for the thematic analysis. Theoretical thematic analysis was conducted by relying on the theory of planned behavior model. Inductive thematic analysis gave way for other …
2018-August-25-Carter Railroad Heritage Day,
2018
East Tennessee State University
2018-August-25-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-25-Archaeology Awareness Month,
2018
East Tennessee State University
2018-August-25-Archaeology Awareness Month, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-24-New Hr Director,
2018
East Tennessee State University
2018-August-24-New Hr Director, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
On Optimization Of Cold Chain Logistics Systems For Rokin Logistics Company,
2018
World Maritime University
On Optimization Of Cold Chain Logistics Systems For Rokin Logistics Company, Huimin Luo
World Maritime University Dissertations
No abstract provided.
The Influence Of A Brexit On China’S Shipping Industry,
2018
World Maritime University
The Influence Of A Brexit On China’S Shipping Industry, Xiaoting Luo
World Maritime University Dissertations
No abstract provided.
Comparative Study On Port Logistics Service Capability Of China’S Main Ports,
2018
World Maritime University
Comparative Study On Port Logistics Service Capability Of China’S Main Ports, Yiwen Song
World Maritime University Dissertations
No abstract provided.
The Impact Of Wti And The Ordering Of Crude Tankers On Tanker Spot Freight Rate,
2018
World Maritime University
The Impact Of Wti And The Ordering Of Crude Tankers On Tanker Spot Freight Rate, Jiajia Xu
World Maritime University Dissertations
No abstract provided.
The Driving Force Analysis Of The Overseas Ports Invested By Shanghai International Port Group,
2018
World Maritime University
The Driving Force Analysis Of The Overseas Ports Invested By Shanghai International Port Group, Yuewen Hu
World Maritime University Dissertations
No abstract provided.
