2018-September-14-Music Faculty Gala,
2018
East Tennessee State University
2018-September-14-Music Faculty Gala, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-September-13-Veteran Reconnect Grant,
2018
East Tennessee State University
2018-September-13-Veteran Reconnect Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-September-12-Emerging Writers,
2018
East Tennessee State University
2018-September-12-Emerging Writers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-September-12-Re-Imagining Bygone Classics,
2018
East Tennessee State University
2018-September-12-Re-Imagining Bygone Classics, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-September-11-Storytelling Revises Curriculum,
2018
East Tennessee State University
2018-September-11-Storytelling Revises Curriculum, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-September-11-Ackermann Exhibit,
2018
East Tennessee State University
2018-September-11-Ackermann Exhibit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-September-10-Board Of Trustees,
2018
East Tennessee State University
2018-September-10-Board Of Trustees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-September-10-Sadie,
2018
East Tennessee State University
2018-September-10-Sadie, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Exploring Consumer Collecting Behavior: A Conceptual Model And Research Agenda,
2018
Marquette University
Exploring Consumer Collecting Behavior: A Conceptual Model And Research Agenda, Brian I. Spaid
Marketing Faculty Research and Publications
Purpose
The purpose of this paper is to explore the behaviors that revolve around collecting, the motivations behind these behaviors and the psychological benefits collectors receive from engaging in these collecting behaviors.
Design/methodology/approach
A thorough literature review and integration of prominent psychological and social psychology theories are used to propose a conceptual model, several research propositions and potential research questions for future scholarship.
Findings
This paper proposes that a collector salient identity and collecting motives drive tension-inducing social and solitary collecting behaviors and that these behaviors in turn reinforce the collector salient identity. Relevant aspects of the collecting phenomenon are …
2018-September-07-Family Weekend,
2018
East Tennessee State University
2018-September-07-Family Weekend, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-September-07-Editor's Choice,
2018
East Tennessee State University
2018-September-07-Editor's Choice, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-September-07-Addiction In America,
2018
East Tennessee State University
2018-September-07-Addiction In America, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-September-06-Ideacademy,
2018
East Tennessee State University
2018-September-06-Ideacademy, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-September-06-Student Research Award,
2018
East Tennessee State University
2018-September-06-Student Research Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
An Exploration Of The Gaps Between Theory And Practice In Fashion Retail Segmentation: A Developmental Paper.,
2018
Technological University Dublin
An Exploration Of The Gaps Between Theory And Practice In Fashion Retail Segmentation: A Developmental Paper., Amanda Ratcliffe
Conference proceedings
This developmental paper reviews the literature on market segmentation in the context of the fashion retail sector with specific regard to the mature female consumer of fashion. The paper identifies two gaps between the academic theory and marketing practice: The first gap relates to the prevalence of developing complex, statistical models of segmentation in the literature, while there is a paucity of guidelines for practitioners to implement segmentation projects in practice.
The second gap exists in relation to the segmentation and targeting practices of fashion retailers who are still practising an “only youth = fashion” approach (Jackson and Shaw, 2009). …
Childcare: What Utahns Need To Know,
2018
Utah Women Leadership Program
Childcare: What Utahns Need To Know, Robbyn T. Scribner, Susan R. Madsen
Marketing and Strategy Faculty Publications
Childcare is an important consideration for millions of American families; 71% of all women with children under 18 are in the labor force, comprising one-third of the total female workforce in the U. S. Further, childcare costs are becoming increasingly burdensome; in the U.S. generally, and in 33 states specifically (including Utah), the annual cost of childcare is higher than the cost of in-state tuition at a four-year public college. Although childcare is a family and community issue, women often bear the primary responsibility for managing childcare, and, in the case of female heads of household, women may carry both …
2018-September-05-Tsbdc September Workshops,
2018
East Tennessee State University
2018-September-05-Tsbdc September Workshops, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-September-05-Apna Scholars,
2018
East Tennessee State University
2018-September-05-Apna Scholars, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Perils Of Hollywood Whitewashing?: A Review Of 'Ghost In The Shell' Movie,
2018
Tokyo Metropolitan University
Perils Of Hollywood Whitewashing?: A Review Of 'Ghost In The Shell' Movie, Kosuke Mizukoshi
Markets, Globalization & Development Review
'Ghost in the Shell' was first produced as a Japanese animated film in 1995. The movie and its sequels established a cult status due to the philosophical depth in portraying the posthuman condition. It was remade as a live action Hollywood film in 2017; and this version failed at the box office. One reason had to be the “whitewashing” issue – that the female protagonist was played by a white actress in the Hollywood movie, rather than a Japanese character as in the original anime. This review essay critically discusses issues of whitewashing, racial ‘identity’, the shifting identity of the …
Skålén, Fougère & Fellesson, Marketing Discourse: A Critical Perspective (2012),
2018
Okayama University
Skålén, Fougère & Fellesson, Marketing Discourse: A Critical Perspective (2012), Yuichiro Hidaka
Markets, Globalization & Development Review
No abstract provided.
