The Reversal Strategy: A Test Case For An Emerging Market,
2019
Institute of Business Administration, Karachi, Pakistan
The Reversal Strategy: A Test Case For An Emerging Market, Hilal Anwar Butt, Mohsin Sadaqat
Business Review
The reversal strategy in the Pakistan Stock Market has shown significant profits for the time period January 1993 - September 2017. The available asset pricing models are unable to link these returns with the risk premium. This paper explores an alternative channel of predicting risk premium. It suggests that reversal profits can be considered as compensation for providing liquidity to the market during times of high volatility. Results reveal that reversal is stronger for illiquid and volatile stocks. Furthermore, firms that show reversal, are cash constrained, have lower return on asset (ROA) and equity (ROE), lesser operating profitability (OP), investment …
Emotional Intensity: An Additional Dimension To Understand Emotional Confidence And Purchase Intentions,
2019
Institute of Business Administration, Karachi, Pakistan
Emotional Intensity: An Additional Dimension To Understand Emotional Confidence And Purchase Intentions, Wajid Hussain Rizvi
Business Review
This paper explores the role of emotional intensity as a determinant of emotional confidence and purchase intentions. It analyzes the difference between low and high emotional confidence and emotional intensity groups in terms of their purchase intentions in the car buying context. Only valence and combined valence-intensity structural models were used to assess respective influences on emotional confidence. The results reveal that the combined impact of valence and intensity has a greater positive and significant influence on emotional confidence. Furthermore, groups with higher emotional confidence and higher emotional intensity show higher purchase intentions. This study contributes to a better understanding …
Exoskeletons, Entrepreneurs, And Communities: A Process Model Of Opportunity Co-Construction,
2019
Indiana University
Exoskeletons, Entrepreneurs, And Communities: A Process Model Of Opportunity Co-Construction, Stella K. Seyb, Dean A. Sheperd, Trenton Alma Williams
Faculty Publications
Exoskeletons represent a technological breakthrough that presents a diverse range of potential opportunities to overcome human physical limitations. Drawing on data from 16 exoskeleton prototypes, we develop a model of opportunity co-construction that involves mutual adjustment between the actions and beliefs of entrepreneurs and their communities of inquiry. Our study enhances our understanding of potential opportunities as dynamic entities that are (re)constructed as entrepreneurs and community members seek to resolve key tensions throughout the process. Specifically, we identify tensions relating to technological change, shifting power dynamics, and reduced visibility, and explain how actors seek to resolve those tensions through opportunity …
Branding The Unbrandable: A Solution To Rebranding The Mta,
2018
Pace University
Branding The Unbrandable: A Solution To Rebranding The Mta, Sydney Mcginn
Honors College Theses
No abstract provided.
Find, Process, And Share: An Optimal Control In The Vidale-Wolfe Marketing Model,
2018
Niagara University
Find, Process, And Share: An Optimal Control In The Vidale-Wolfe Marketing Model, Michael C. Barg
CODEE Journal
The Vidale-Wolfe marketing model is a first-order, linear, non-homogeneous ordinary differential equation (ODE) where the forcing term is proportional to advertising expenditure. With an initial response in sales as the initial condition, the solution of the initial value problem is straightforward for a first undergraduate ODE course. The model serves as an excellent example of many relevant topics for those students whose interests lie in economics, finance, or marketing. Its inclusion in the curriculum is particularly rewarding at an institution without a physics program. The model is not new, but it was novel to us when a group of students …
2018-December-21-Accreditation With Commendation,
2018
East Tennessee State University
2018-December-21-Accreditation With Commendation, University Marketing And Communications, East Tennessee State University
ETSU News
JOHNSON CITY – (December 21, 2018) The Accreditation Council for Continuing Medical Education (ACCME) has awarded its highest accreditation level to the continuing medical education (CME) program at East Tennessee State University’s Quillen College of Medicine.
As the accrediting body for continuing medical education, ACCME affirms that the Quillen College of Medicine has demonstrated a high-quality program, defined by the strength of its organizational resources and exceptional staff, in offering learning activities that enhance health care provider knowledge, skills and performance in the context of lifelong learning.
This honor, “Accreditation with Commendation,” is awarded to CME programs that adhere to …
2018-December-20-Prehistoric Peccaries,
2018
East Tennessee State University
2018-December-20-Prehistoric Peccaries, University Marketing And Communications, East Tennessee State University
ETSU News
JOHNSON CITY (Dec. 20, 2018) – East Tennessee was once home to a stunning diversity of remarkable animals, including rhinos, tapirs, mastodons, alligators and more. Scientists know all of this thanks to the fossil-rich clays of the Gray Fossil Site, which preserve an ancient ecosystem that dates back around 5 million years. At that time, the site was a large pond surrounded by a lush forest. Now, East Tennessee State University scientists have found another animal to add to the picture of this ancient ecosystem: peccaries.
Peccaries may look like pigs, but they are not. True pigs, members of the …
2018-December-20-Carter Railroad Heritage Day,
2018
East Tennessee State University
2018-December-20-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
JOHNSON CITY (Dec. 20, 2018) — Models of America’s former signature railroads will be on display during Heritage Day on Saturday, Dec. 29 at the George L. Carter Railroad Museum located on the campus of East Tennessee State University.
Today’s super railroads were spawned by the consolidation of numerous smaller firms and had signature identities such as unique logos, memorable slogans and colorful paint schemes. This was particularly evident in the 1940-60 era as diesel power rapidly gained acceptance. These rails remain iconic and instantly identifiable to most enthusiast. “Santa Fe – All the Way,” “Southern Serves the South,” “Louisville …
How To Maximize Your Small Business's Impact On Social Media,
2018
University of New Orleans
How To Maximize Your Small Business's Impact On Social Media, Brianna J. Arnaud
LSU New Orleans Theses and Dissertations
This thesis is meant to be a learning tool to help small businesses use free social media accounts as business marketing tools. The manual is broken down into chapters highlighting the importance of “Knowing your Audience,” “Branding,” “Constructing a Post,” “Using Visual Rhetoric,” and “Expanding your Audience.”. This thesis is inspired by scholars of English, internet linguistics, journalism, gender theory, professional writing, and rhetoric. It is also inspired by a survey of 18 small businesses in the Lafayette, Louisiana area. The survey helped to focus my research on the social media issues of small businesses in the southern region of …
2018-December-19-Rotc Commissioning,
2018
East Tennessee State University
2018-December-19-Rotc Commissioning, University Marketing And Communications, East Tennessee State University
ETSU News
JOHNSON CITY (Dec. 19, 2018) – East Tennessee State University’s ROTC program has commissioned four cadets from the Buccaneer Battalion as second lieutenants in the U.S. Army.
Lt. Gen. (Ret.) Kathleen Gainey provided remarks at the commissioning ceremony held Friday. She served in the U.S. Army for 35 years and led a major strategic review and period of increasing forces in Afghanistan and decreasing forces in Iraq as deputy commander, U.S. Transportation Command. As director of logistics for the Chairman of the Joint Chiefs of Staff, Gainey steered a review of the dependency of contractors on the battlefield and established …
2018-December-19-Presidential Fellows,
2018
East Tennessee State University
2018-December-19-Presidential Fellows, University Marketing And Communications, East Tennessee State University
ETSU News
JOHNSON CITY (Dec. 19, 2018) – East Tennessee State University President Brian Noland has named Dr. Joe Bidwell and Dr. Janna L. Scarborough as Presidential Fellows for the spring 2019 semester.
As fellows, the two faculty members will develop and execute a project that is aligned with one of the university’s major initiatives in teaching, learning and service. The fellows will work closely with President Noland, his leadership team and ETSU Center for Teaching Excellence staff.
Bidwell joined ETSU in 2014 and is a professor and chair of Biological Sciences. During this time, he has also served as interim chair …
2018-December-17-Bartleby Partnership Announcement,
2018
East Tennessee State University
2018-December-17-Bartleby Partnership Announcement, University Marketing And Communications, East Tennessee State University
ETSU News
JOHNSON CITY (Dec. 17, 2018) – New opportunities are available to students working toward a coveted diploma seal upon graduation from Elizabethton High School as officials at East Tennessee State University signed an agreement Monday guaranteeing admission for Bartleby program participants and setting plans in motion to hold a high school leadership summit in 2019.
The partnership between Elizabethton High School, ETSU’s Office of Admissions in the Division of Enrollment Services and the Division of Student Affairs, will begin fall 2019 when Bartleby students can participate in dual enrollment and leadership development opportunities. The university will also offer additional dual …
2018-December-15-Sally Berry,
2018
East Tennessee State University
2018-December-15-Sally Berry, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-December-15-Commencement,
2018
East Tennessee State University
2018-December-15-Commencement, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-December-15-Flora Resolution,
2018
East Tennessee State University
2018-December-15-Flora Resolution, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-December-15-Dr. Brian Noland,
2018
East Tennessee State University
2018-December-15-Dr. Brian Noland, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-December-15-Physical Therapy Open House,
2018
East Tennessee State University
2018-December-15-Physical Therapy Open House, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-December-15-New Employees,
2018
East Tennessee State University
2018-December-15-New Employees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-December-15-Percipio,
2018
East Tennessee State University
2018-December-15-Percipio, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Triple Bottom Line As A Method To Increase Business Value And Foster Positive Social And Environmental Change,
2018
The University of San Francisco
Triple Bottom Line As A Method To Increase Business Value And Foster Positive Social And Environmental Change, Jayleene West
Master's Theses
The Triple Bottom Line (TBL) business model has transformed the business world by changing the way businesses operate. By focusing on the people and the environment, businesses have grown to see substantial profit and avoid risks along the way. Companies are using the TBL to build their brand and customer loyalty by enhancing the environment and society. This paper analyzes four companies that are leaders in their industry and are founded on the TBL; Seventh Generation, New Belgium Brewing, Patagonia, and Ben & Jerry’s. Recommendations have been made by performing a literature review on the advantages and disadvantages of the …
