Developing A Relationship Orientation, 2011 Southern Cross University
Developing A Relationship Orientation, Stephen Kelly
Adjunct Professor Stephen J Kelly
No abstract provided.
Evaluating Lapsed Clients In The Health And Weight Loss Industry: The Challenge Of A Mature Market And The Need For A Relational Approach, 2011 Southern Cross University, School of Business
Evaluating Lapsed Clients In The Health And Weight Loss Industry: The Challenge Of A Mature Market And The Need For A Relational Approach, Stephen Kelly, Jennifer Harrison
Adjunct Professor Stephen J Kelly
No abstract provided.
A Conceptual Model Of Relationship Orientation, 2011 Southern Cross University, School of Business
A Conceptual Model Of Relationship Orientation, Stephen Kelly
Adjunct Professor Stephen J Kelly
No abstract provided.
Validating A Tri-Component Model Of Attitudinal Commitment, 2011 Southern Cross University, School of Business
Validating A Tri-Component Model Of Attitudinal Commitment, Stephen Kelly
Adjunct Professor Stephen J Kelly
No abstract provided.
Perceived Environmental Uncertainty's Effect On Commitment In Business-To-Business Channels, 2011 Southern Cross University
Perceived Environmental Uncertainty's Effect On Commitment In Business-To-Business Channels, Jennifer Harrison, Stephen Kelly
Adjunct Professor Stephen J Kelly
Purpose: The purpose of this paper is to test the null hypothesis that there is no significant association between perceived environmental uncertainty (PEU) and a three component conceptualisation of commitment. Design/methodology/approach: Data were collected from owner/managers of community pharmacy businesses in New South Wales, Australia, with 268 responses analysed by confirmatory factor analysis to test a measurement model for each construct and a structural model to test the paper's hypothesis. Findings: The hypothesis was partially supported with results indicating that greater PEU is associated with lower instrumental and normative commitment. The association with affective commitment was more complex. No direct …
Standing Alone: Small Business And The Global Market, 2011 University of Queensland
Standing Alone: Small Business And The Global Market, Damian Hine, Stephen Kelly
Adjunct Professor Stephen J Kelly
This paper takes a multi-disciplinary approach to the exploration of the role small businesses play in the globalization of the Australian economy. We ask: do SMEs exist primarily to service the demands of their larger counterparts, relying on large firms to enter foreign markets, or do they have the ability to enter global markets as 'independent' entities, sustaining a consistent competitive advantage. A multiple case study approach has been applied to answer the research questions. Findings indicate that small firms are indeed independent and dynamic operators, crucial to Australia's economic success, and small firms are effective in entering foreign markets …
The Configuration And Function Of Strategic Benefits, 2011 Southern Cross University, School of Business
The Configuration And Function Of Strategic Benefits, Stephen J. Kelly
Adjunct Professor Stephen J Kelly
This paper overcomes limitations evident in extant literature by examining the foundations of the relationship benefits concept and developing a theoretical model that is tested and validated. The findings indicate that salient relationship benefits evident in business-tobusiness relationships can be classified as cost, service, image and flexibility benefits, or more broadly, as strategic benefits that facilitate competitive advantage through the operationalisation of a cost leadership, differentiation or all-rounder strategy.
Backpackers, Byron And Brand: The Power Of Wom, 2011 Southern Cross University
Backpackers, Byron And Brand: The Power Of Wom, Janet Hanlan, Stephen Kelly
Adjunct Professor Stephen J Kelly
Tourist destination brand image is a major influencing factor in traveler destination choice. This exploratory research into the information sources from which destination brand image evolves, aims to provide insights which may improve destination marketing communication strategies. Indepth interviews with 21 international backpackers on Australia’s northern New South Wales coast indicate that mainstream media played little or no part in the formation of respondents’ image of the coastal destination of Byron Bay. Research findings show word-of-mouth (WOM) and autonomous independent information sources were the key mediums through which respondents formed their image of this iconic Australian tourist destination. Findings suggest …
The Role Of Relationship Marketing And Networking In Foreign Market Entry And Sustained Competitiveness By Australian Smes, 2011 Southern Cross University
The Role Of Relationship Marketing And Networking In Foreign Market Entry And Sustained Competitiveness By Australian Smes, Stephen Kelly
Adjunct Professor Stephen J Kelly
No abstract provided.
Measuring Service Quality In A Corporatised Public Sector Environment, 2011 Southern Cross University
Measuring Service Quality In A Corporatised Public Sector Environment, Karen Mcfadyen, Jennifer Harrison, Stephen Kelly, Don Scott
Adjunct Professor Stephen J Kelly
Using a modified SERVQUAL scale, this paper measures perceived service quality in a corporatised public sector environment. Five factors were identified: personalised proficiency, empathic professionalism, reliability, tangibles and access; explaining 61% of overall variance. Further analysis using multiple regression also indicated that 45% of the variability in customer satisfaction and 43% of the variability in overall service quality was explained by the five factors. The research was conducted in response to calls for the application of this measure and following a review of extant literature that indicated the limited number of studies undertaken within the public sector that assessed service …
Marketing Tourist Destinations To Media Savvy Consumers: An Alternative Model, 2011 Southern Cross University
Marketing Tourist Destinations To Media Savvy Consumers: An Alternative Model, Janet Hanlan, Stephen Kelly
Adjunct Professor Stephen J Kelly
No abstract provided.
Strategic Marketing For Economic Development: A Comparative Study, 2011 Ashland University
Strategic Marketing For Economic Development: A Comparative Study, Megan Polak, Oscar T. Mcknight, Ronald Paugh
Oscar T McKnight Ph.D.
This study surveyed economic development directors from 118 cities from within the continental United States. The research concern was their strategic economic development plan. Electronic surveys asked participants to identify strategic components of their economic development plan; first, by intent of focus and second by rank-order. Designated areas of economic development included: Retail, Commercial, Residential or Industrial. In addition, the survey inquired as to their planned marketing communication channel and expected reach (i.e. footprint). Findings suggested that most cities were seeking to promote "all areas equally" - industrial development surfaced as the area of economic development listed with the highest …
Slides: Adapting To Climate Change: Lessons Learnt From The Australian Water Experience, 2011 University of Colorado Law School
Slides: Adapting To Climate Change: Lessons Learnt From The Australian Water Experience, Will Fargher
Conversation with Water Management Reps from Colorado and Australia: "Adapting to Climate Change: Lessons Learned from Australia" (February 14)
Presenter: Will Fargher, National Water Commission, Australian Government
18 slides [4 have titles only and are missing images]
Slides: Environmental Water In Australia, 2011 University of Colorado Law School
Slides: Environmental Water In Australia, Chris Arnott
Conversation with Water Management Reps from Colorado and Australia: "Adapting to Climate Change: Lessons Learned from Australia" (February 14)
Presenter: Chris Arnott, Managing Director, Alluvium Consulting
30 slides
Red Lion Hotel Corporation, 2011 Johnson & Wales University - Providence
Red Lion Hotel Corporation, Yin-Chia Shao
MBA Student Scholarship
This paper is a strategy executing research project of Red Lion Hotels Corporation. The research content includes the nature of the business, environmental analysis, strategy position within the industry, competitive advantage, strategic history, evaluate strategy and a conclusion. The company grew from a focused differentiation strategy to a broad differentiation diversification. Examining the business environment analysis, the external environment has a moderately strong impact on the company and the internal environment has a moderately weak position. The inferior position is a disadvantage to the Red Lion Hotel Corporation's growth. In addition, compared the company with Choice International Hotels, Inc and …
2011 February, 2011 Morehead State University
2011 February, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for February of 2011.
Firm-Specific Assets, Multinationality, And Financial Performance: A Meta-Analytic Review And Theoretical Integration, 2011 Michigan State University
Firm-Specific Assets, Multinationality, And Financial Performance: A Meta-Analytic Review And Theoretical Integration, Ahmet H. Kirca, G. Tomas M. Hult, Kendall Roth, S. Tamer Cavusgill, Morys Z. Perryy, M. Billure Akdeniz, Seyda Z. Deligonul, Jeannette A. Mena, Wesley A. Pollitte, Jessica J. Hoppner, Joseph C. Miller, Ryan C. White
Faculty Publications
Through a meta-analysis of 120 independent samples reported in 111 studies, we test the predictions of internalization theory in the context of the multinationality-performance relationship. Findings indicate that multinationality provides an efficient organizational form that enables firms to transfer their firm-specific assets to generate higher returns in international markets. In addition, the results delineate the conditions under which firm-specific assets have the strongest impact on the multinationality-performance relationship. Meta-analytic evidence also suggests that multinationality has intrinsic value above and beyond the intangible assets that firms possess, given analyses controlling for firms' international experience, age, size, and product diversification.
The Stability Of Time- Versus Money-Based Product Evaluations, 2011 Columbia University
The Stability Of Time- Versus Money-Based Product Evaluations, Leonard Lee, Michelle P. Lee, Gal Zauberman
Research Collection Lee Kong Chian School Of Business
Consumers constantly make product decisions involving temporal and monetary considerations. In this work, we examine how consideration of these two fundamental economic resources influences the stability of product evaluations. Results from a series of seven experiments demonstrate that, despite prior research that has shown that the valuation of time is more ambiguous and context-dependent than the valuation of money, time-based product preferences tend to be more consistent than money-based product preferences. Our findings support an affect-based account: compared to monetary considerations, temporal considerations elicit greater reliance on feelings versus analytical evaluation, which facilitates holistic judgments and promotes preference consistency. Consequently, …
Online Personal Branding: Processes, Challenges, And Implications, 2011 Loyola University Chicago
Online Personal Branding: Processes, Challenges, And Implications, Lauren Labrecque
Lauren Labrecque
부정적 언론보도에 대한 기업의 대응시점 효과, 2011 Asia Marketing Journal (AMJ)
부정적 언론보도에 대한 기업의 대응시점 효과, Jong Chul Park, Woo Jun An, Han Jun Lee
Asia Marketing Journal
Product harm crises can distort long standing favorable equality perceptions, tarnish a company`s reputation, cause major revenue and market-share losses, lead to costly product recalls, and devastate a carefully nurtured brand equity. However, in spite of the devastating impact of product-harm crises, little systematic research exists to asses its marketing consequences. So, this study focuses on the negative publicity about companies and their products. Namely, this study presented how inclusion effect supported the relationship between negative publicity and consumers` response, market performance. According to the results, after negativity publicity was happened, it was appeared that the negativity image spread into …