Open Access. Powered by Scholars. Published by Universities.®

Marketing Commons™

Open Access. Powered by Scholars. Published by Universities.®

16,745 Full-Text Articles 12,912 Authors 15,508,643 Downloads 287 Institutions

All Articles in Marketing

Faceted Search

16,745 full-text articles. Page 304 of 709.

2019 December, Morehead State University. Office of Communications and Marketing. 2019 Morehead State University

2019 December, Morehead State University. Office Of Communications And Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2019.


Day Worker Center: Employer And Client Engagement, Anayeli Avalos 2019 California State University, Monterey Bay

Day Worker Center: Employer And Client Engagement, Anayeli Avalos

Capstone Projects and Master's Theses

The Day Worker Center of Santa Cruz County is a component of the Community Action Board (CAB), a non-profit organization that has been providing services to eliminate poverty. CAB offers the program, administrative, and fiscal oversight to the Day Worker Center. The County of Santa Cruz is facing a high rate of unemployment, which is affecting the community. What contributes to the problem is low awareness of community knowledge about employment services. Also, the undocumented community that finds it hard to trust services because they think they can get deported. In addition, the issue can cause consequences such as health …


Brand Linguistics: Study Of Sound Symbolism And Consumer Language Fluency On Brand Name Attitudes And Perceptions, Evita Subkowski 2019 Northeastern Illinois University

Brand Linguistics: Study Of Sound Symbolism And Consumer Language Fluency On Brand Name Attitudes And Perceptions, Evita Subkowski

University Honors Program Senior Projects

Brand names can subtly evoke the practical qualities of a product as well as the positive emotions a company hopes that consumers will feel regarding its product. Because a brand name serves as an identifier for consumers to the product itself, effective branding has the potential to increase sales and customer loyalty. Brand names are essential because they are often the consumer’s first exposure to the product and for this reason they must be configured effectively. There is considerable research in this area that can guide companies toward more effective brand-naming strategies. Unfortunately, a key gap exists in this literature: …


2019-November-30-Trombone/Piano Duo To Perform, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-November-30-Trombone/Piano Duo To Perform, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Influence Of Alumni Affinity Groups On Alumni Engagement And Alumni Giving, Gary R. Johnson 2019 University of South Florida

Influence Of Alumni Affinity Groups On Alumni Engagement And Alumni Giving, Gary R. Johnson

USF Tampa Graduate Theses and Dissertations

A student’s college experience lasts only a finite amount of time, but their role as alumni lasts for a lifetime. Alumni play an important role in higher education. The future financial success of a college or university is largely based on involvement and financial support by the school’s alumni. The purpose of this research was to learn about the role alumni affinity groups play in engaging alumni with the school and if they have the ability to impact alumni giving.

The dissertation data was collected using a qualitative methods research approach. Alumni data was gathered from two public universities from …


2019-November-26-Amid The Winter's Snow, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-November-26-Amid The Winter's Snow, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-26-Jaylen Malik Grimes, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-November-26-Jaylen Malik Grimes, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-26-Women On Wednesdays, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-November-26-Women On Wednesdays, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-26-World Aids Day, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-November-26-World Aids Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-26-College Of Public Health's Re:Cycling Provides Bikes To Kids, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-November-26-College Of Public Health's Re:Cycling Provides Bikes To Kids, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-26-Pre-College Program Gala Concert, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-November-26-Pre-College Program Gala Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-25-College Of Nursing Announces Pmhnp Residency Program, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-November-25-College Of Nursing Announces Pmhnp Residency Program, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-25-First-Generation Students, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-November-25-First-Generation Students, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-23-Jazz Ensemble To Present 'Holiday Music', University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-November-23-Jazz Ensemble To Present 'Holiday Music', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-22-Singing In "Perfect Harmony", University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-November-22-Singing In "Perfect Harmony", University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-20-Nutrition Professor Combines Entrepreneurship, Research, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-November-20-Nutrition Professor Combines Entrepreneurship, Research, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-19-Etsu Elevates Pitch Competition Winners, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-November-19-Etsu Elevates Pitch Competition Winners, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Market Your Mindful Eating Business Online, Chelsea Denlinger 2019 Otterbein University

Market Your Mindful Eating Business Online, Chelsea Denlinger

Masters Theses/Capstone Projects

This advanced clinical practicum for a Masters in Allied Health was overseen by Dr. Susan Albers, "The Mindful Eating Doctor" The project focuses on the creation of materials and promotional pieces for a program the author created called, Acing College Health (ACH).


2019-November-18-Float, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-November-18-Float, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-18-Cristopher Santana, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-November-18-Cristopher Santana, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Digital Commons powered by bepress