2019-September-23-Waiting. And Waiting.,
2019
East Tennessee State University
2019-September-23-Waiting. And Waiting., University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-22-Battle Of Church And State Talk,
2019
East Tennessee State University
2019-September-22-Battle Of Church And State Talk, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Conjoint Effect Of Front-Label Claims’ Surface Size And Distance-To-Center On Customers’ Visual Attention And Emotional Response,
2019
University of Valladolid
The Conjoint Effect Of Front-Label Claims’ Surface Size And Distance-To-Center On Customers’ Visual Attention And Emotional Response, Ana Isabel Rodríguez-Escudero, Pilar Carbonell, Pablo Moreno-Albaladejo
Journal of Applied Packaging Research
The research purpose is to develop a better understanding on how two claim characteristics, surface size and distance-to-center, affect customers’ attention and emotional responses.The study is based on information obtained from 42 shoppers from a retail chain in Great Britain. Visual attention is measured using an eye-tracking methodology and customers’ emotions by electrodermal activity (EDA), a common indicator of autonomic nervous system (ANS). Our research reveals that, for claims located close to the center of the label, increases in surface size compensate for the attention loss associated with moving the claim further off the center. However, for peripheral product claims, …
2019-September-20-College Of Nursing’S Mullins Wins National Teaching Award,
2019
East Tennessee State University
2019-September-20-College Of Nursing’S Mullins Wins National Teaching Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-20-Equity And Inclusion Conference,
2019
East Tennessee State University
2019-September-20-Equity And Inclusion Conference, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-20-Etsu’S American Sign Language (Asl) Minor Is Addressing Education Need In Tennessee,
2019
East Tennessee State University
2019-September-20-Etsu’S American Sign Language (Asl) Minor Is Addressing Education Need In Tennessee, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-20-Joseph Campana Creative Writing Residency,
2019
East Tennessee State University
2019-September-20-Joseph Campana Creative Writing Residency, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Multi-Brand Loyalty In Consumer Markets: A Qualitatively-Driven Mixed Methods Approach,
2019
The University of Texas Rio Grande Valley
Multi-Brand Loyalty In Consumer Markets: A Qualitatively-Driven Mixed Methods Approach, Ghizlane Arifine, Reto Felix, Olivier Furrer
Marketing Faculty Publications
Purpose
Although multi-brand loyalty (MBL) in consumer markets has been identified in previous brand loyalty research, empirical studies have not yet explored the facets of its different types. This paper aims to have a deeper understanding of MBL by investigating its different types and facets.
Design/methodology/approach
This study uses a sequential, qualitatively driven mixed-method design consisting of in-depth interviews and supplementary survey research.
Findings
The findings of this study suggest that mood congruence, identity enhancement, unavailability risk reduction and market competition are the most important facets that explains the two types of MBL (complementary-based and product substitutes). Furthermore, the findings …
2019-September-20-Information Sessions In Virginia Highlight Department Of Social Work Programs,
2019
East Tennessee State University
2019-September-20-Information Sessions In Virginia Highlight Department Of Social Work Programs, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-19-Austin Witt,
2019
East Tennessee State University
2019-September-19-Austin Witt, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-19-Kelsey Runion,
2019
East Tennessee State University
2019-September-19-Kelsey Runion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-18-Etsu, Vol State Announce Partnership,
2019
East Tennessee State University
2019-September-18-Etsu, Vol State Announce Partnership, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-17-Awareness Saves Lives,
2019
East Tennessee State University
2019-September-17-Awareness Saves Lives, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-17-Body Mapping,
2019
East Tennessee State University
2019-September-17-Body Mapping, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-17-Fall Train Excursion,
2019
East Tennessee State University
2019-September-17-Fall Train Excursion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-Septmeber-16-Ibma Industry, Momentum Awards,
2019
East Tennessee State University
2019-Septmeber-16-Ibma Industry, Momentum Awards, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-16-Story Slam,
2019
East Tennessee State University
2019-September-16-Story Slam, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-16-Legislative Internship Applications,
2019
East Tennessee State University
2019-September-16-Legislative Internship Applications, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-16-Shichao Zhang Recital,
2019
East Tennessee State University
2019-September-16-Shichao Zhang Recital, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-16-Marine Chemist To Deliver Leading Voices In Public Health Lecture,
2019
East Tennessee State University
2019-September-16-Marine Chemist To Deliver Leading Voices In Public Health Lecture, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
