2019-October-01-Students, Alumni Earn Ibma Honors,
2019
East Tennessee State University
2019-October-01-Students, Alumni Earn Ibma Honors, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-01-Etsu Grad Student's Book Heading To Big Screen,
2019
East Tennessee State University
2019-October-01-Etsu Grad Student's Book Heading To Big Screen, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-01-Now On Shelves,
2019
East Tennessee State University
2019-October-01-Now On Shelves, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Proceedings Of The Global Conference On Business And Economics: Volume 2,
2019
University of South Florida Sarasota-Manatee
Proceedings Of The Global Conference On Business And Economics: Volume 2, Cihan Cobanoglu, Muhittin Cavusoglu, Abdulkadir Corbaci
University of South Florida (USF) - M3 Publishing
This is the second volume of the Global Conference on Business and Economics Proceedings Series.
ISSN: 2641-502X
An Analysis Of Marketing And Microenterprise: Does Marketing Have An Impact On These Unique Organizations?,
2019
Liberty University
An Analysis Of Marketing And Microenterprise: Does Marketing Have An Impact On These Unique Organizations?, Bruce Alan Morgan
Doctoral Dissertations and Projects
This research study was a qualitative, multiple case study on how the implementation of good marketing techniques impacts the sustainability of microenterprises. This is a replicative extension study of prior research that revealed a theme of “promotional activities” correlating to microenterprise sustainability beyond two years (Haynes, 2017). This research extended the prior study by significantly increasing the number of participants (from six to forty), providing heterogeneity regarding lines of business, expanding to a new geography (the Upstate of South Carolina), focusing exquisitely on marketing techniques (as defined by the classical Marketing Mix), and defining sustainability by using both an accepted …
2019-October-01-Child Psychology Online Ranking,
2019
East Tennessee State University
2019-October-01-Child Psychology Online Ranking, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-01-College Of Public Health Researcher Secures Two Nih-Funded Grants,
2019
East Tennessee State University
2019-October-01-College Of Public Health Researcher Secures Two Nih-Funded Grants, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Dressed To Impress: The Effect Of Victim Attire On Helping Behavior,
2019
Dalhousie University
Dressed To Impress: The Effect Of Victim Attire On Helping Behavior, Sergio W. Carvalho, Diogo Hildebrand, Sankar Sen
Publications and Research
Charitable organizations often rely on pictures of victims to raise support for their causes. We examine the effect of donor perceptions of a novel aesthetic element of a victim’s physical appearance – his/her attire – on helping. In line with our theorizing, a field study, a survey and an experiment, together, show that donor perceptions that a victim is well attired reduces helping by diminishing her perceived need. Moreover, we show that this negative effect of neat attire on helping behavior is weaker for more physically attractive victims than for their less attractive counterparts. These findings establish a victim’s attire …
2019 October,
2019
Morehead State University
2019 October, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for October of 2019.
When "More" Seems Like Less: Differential Price Framing Increases The Choice Share Of Higher-Priced Options,
2019
Singapore Management University
When "More" Seems Like Less: Differential Price Framing Increases The Choice Share Of Higher-Priced Options, Thomas Allard, David J. Hardisty, Dale Griffin
Research Collection Lee Kong Chian School Of Business
Four experiments supported by six supplemental studies show that premium but higher-priced products (e.g., direct flights, larger-capacity data storage devices) are more popular when the additional cost is made explicit using differential price framing (DPF; e.g., "for $20 more") rather than being left implicit, as in standard inclusive price framing (IPF; e.g., "for $60 total"). The DPF effect is driven by pricing focalism: relative to IPF, DPF creates a focus on the price difference, which, because it is smaller than the total price, leads to lower perceived expensiveness and thus greater choice share for the premium option. This price framing …
2019-September-30-Women On Wednesdays,
2019
East Tennessee State University
2019-September-30-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-26-"In Flux": Sefea 2019 Exhibit,
2019
East Tennessee State University
2019-September-26-"In Flux": Sefea 2019 Exhibit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-26-Etsu Response,
2019
East Tennessee State University
2019-September-26-Etsu Response, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-25-Pharmacy Students Earn Mba As Part Of Dual Degree Program,
2019
East Tennessee State University
2019-September-25-Pharmacy Students Earn Mba As Part Of Dual Degree Program, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Sept. 25, 2019) Eleven students from East Tennessee State University Bill Gatton College of Pharmacy earned their accelerated Master of Business Administration degrees this weekend, as part of the colleges Doctor of Pharmacy-MBA dual degree program, a partnership with ETSU College of Business and Technology. The ceremony was held on Saturday at the Millennium Center.
Gatton College of Pharmacy graduates, all from the Class of 2020, are as follows:
- Yaa Anane, Arlington, Texas
- Michael Bowyer, Wise, Virginia
- Augustine Bui, Baldwin Park, California
- Tucker Carlson, Dandridge, Tennessee
- Chelsie Collins, Jonesborough, Tennessee
- Daniel Cox, …
2019-September-25-Department Of Social Work Hosts Self-Care Conference,
2019
East Tennessee State University
2019-September-25-Department Of Social Work Hosts Self-Care Conference, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-25-Pharmacy Students Earn Mba As Part Of Dual Degree Program,
2019
East Tennessee State University
2019-September-25-Pharmacy Students Earn Mba As Part Of Dual Degree Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-24-Greg Pond Exhibit At Slocumb Galleries,
2019
East Tennessee State University
2019-September-24-Greg Pond Exhibit At Slocumb Galleries, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-24-Kingsport Alliance For Continued Learning Releases Fall Schedule,
2019
East Tennessee State University
2019-September-24-Kingsport Alliance For Continued Learning Releases Fall Schedule, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-23-Carter Railroad Museum Showcases The History Of Coal Railways In Appalachia,
2019
East Tennessee State University
2019-September-23-Carter Railroad Museum Showcases The History Of Coal Railways In Appalachia, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-23-College Of Nursing Online Phd Ranked 20th In Country,
2019
East Tennessee State University
2019-September-23-College Of Nursing Online Phd Ranked 20th In Country, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
