2019-11-04-Dr. Robert Pack,
2019
East Tennessee State University
2019-11-04-Dr. Robert Pack, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-11-04-Meier, Cronin To Address Fall Graduates,
2019
East Tennessee State University
2019-11-04-Meier, Cronin To Address Fall Graduates, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-11-04-Notable Women,
2019
East Tennessee State University
2019-11-04-Notable Women, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-11-04-New Employees,
2019
East Tennessee State University
2019-11-04-New Employees, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-11-04-Ellen Young Recieves Tasser Outstanding Faculty Award,
2019
East Tennessee State University
2019-11-04-Ellen Young Recieves Tasser Outstanding Faculty Award, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-November-04-Copeland Receives Distinguished Teacher/Mentor Award,
2019
East Tennessee State University
2019-November-04-Copeland Receives Distinguished Teacher/Mentor Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-04-Wendy Hansard,
2019
East Tennessee State University
2019-November-04-Wendy Hansard, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-04-College Of Nursing Named A Study Site For Opioid Quality Improvement Collaborative,
2019
East Tennessee State University
2019-November-04-College Of Nursing Named A Study Site For Opioid Quality Improvement Collaborative, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-02-Volunteer Of The Year,
2019
East Tennessee State University
2019-November-02-Volunteer Of The Year, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-01-Etsu’S Pack Chaired National Task Force On Opioid Crisis,
2019
East Tennessee State University
2019-November-01-Etsu’S Pack Chaired National Task Force On Opioid Crisis, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Numerical, Secondary Big Data Quality Issues, Quality Threshold Establishment, & Guidelines For Journal Policy Development,
2019
University of Kentucky
Numerical, Secondary Big Data Quality Issues, Quality Threshold Establishment, & Guidelines For Journal Policy Development, Anita Lee-Post, Ram Pakath
Marketing & Supply Chain Faculty Publications
An IS researcher may obtain Big Data from primary or secondary data sources. Sometimes, acquiring primary Big Data is infeasible due to availability, accessibility, cost, time, and/or complexity considerations. In this paper, we focus on Big Data-based IS research and discuss ways in which one may, post hoc, establish quality thresholds for numerical Big Data obtained from secondary sources. We also present guidelines for developing journal policies aimed at ensuring the veracity and verifiability of such data when used for research purposes.
2019 November,
2019
Morehead State University
2019 November, Morehead State University. Office Of Communications And Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for November of 2019.
It's About Our Values: How Founder's Stories Influence Brand Authenticity,
2019
Boise State University
It's About Our Values: How Founder's Stories Influence Brand Authenticity, Anne Hamby, David Brinberg, Kim Daniloski
Marketing Faculty Publications and Presentations
Companies increasingly share the stories behind their brand’s founding to engage consumers. The current studies explore how the motives that underlie business formation in founder’s stories influence consumer brand perceptions. Specifically, stories that highlight self-transcendence (versus self-enhancement) founder values enhance the perceived authenticity of the focal brand. We examine narrative fidelity (Fisher, 1984) as a mechanism of narrative persuasion through which the audience judges whether the motives underlying character actions represent “good reasons” for action. Across three studies, we show that the values underlying a founder’s motivation to start a business influence the perceived authenticity of the associated brand, and …
Leveraging User Experience Expertise For Engaging And Sustainable Social Media,
2019
Grand Valley State University
Leveraging User Experience Expertise For Engaging And Sustainable Social Media, Jon Jeffryes, Kiersten Quilliams, Cara Medvendenko, Katie Alphenaar
Conference Proceedings
This presentation discusses an evolution of our staffing model that revived our library’s Twitter account, beginning with creating a sustainable workflow to allow for more engaging content by leveraging the expertise and creativity of front line user experience staff. We’ll discuss the entire evolution from having a single librarian generating content to this team-based approach, discuss missteps, and share the positive outcomes. Lastly, we’ll discuss meaningful assessment to ensure the identifying and transmitting of key messages frequently and effectively, and sustainable expansion into new social media platforms.
Experiencing Voice-Activated Artificial Intelligence Assistants In The Home: A Phenomenological Approach,
2019
University of Nebraska-Lincoln
Experiencing Voice-Activated Artificial Intelligence Assistants In The Home: A Phenomenological Approach, Valerie K. Jones
College of Education and Human Sciences: Dissertations, Theses, and Student Research
Voice-controlled artificial intelligence (AI) assistants, such as Amazon’s Alexa or Google’s Assistant, serve as the gateway to the Internet of Things and connected home, executing the commands of its users, providing information, entertainment, utility, and convenience while enabling consumers to bypass the advertising they would typically see on a screen. This “screen-less” communication presents significant challenges for brands used to “pushing” messages to audiences in exchange for the content they seek. It also raises questions about data collection, usage, and privacy. Brands need to understand how and why audiences engage with AI assistants, as well as the risks with these …
Platform As Brands: The Inbuilt Potential And Perils,
2019
Singapore Management University
Platform As Brands: The Inbuilt Potential And Perils, Jp Kuehlwein
Asian Management Insights
Rethink brand building through the concept of platform brands. Their key tenets—participation, personalisation and shared purpose—lay the foundation for transforming a brand.
Building Customer-Centric Brands In Asia: How To Compete Globally,
2019
Singapore Management University
Building Customer-Centric Brands In Asia: How To Compete Globally, Martin Roll
Asian Management Insights
One crucial factor that would differentiate winning businesses from the others is the equity of a strong brand. They must learn to compete globally, sustain competitiveness, and master customer loyalty by building customer-centric brands.
2019-November-01-Cardiopulmonary Student Saves Choking Customer,
2019
East Tennessee State University
2019-November-01-Cardiopulmonary Student Saves Choking Customer, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-01-Faculty/Staff Professional Activities,
2019
East Tennessee State University
2019-November-01-Faculty/Staff Professional Activities, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Who, Where, What, How And When Of Market Entry,
2019
Colorado State University
The Who, Where, What, How And When Of Market Entry, Gideon Markman, Peter Gianiodis, G. Tyge Payne, Christopher Tucci, Igor Filatotchev, Reddi Kotha, Eric Gedajlovic
Research Collection Lee Kong Chian School Of Business
This introductory, along with the eight articles contained within this Special Issue, highlights and brings greater clarity to entrant-incumbent interactions and to firm movement – when entrants traverse market territories for the creation and/or delivery of offerings, where ‘markets’ include service or product categories, technology or resource spaces, industries, sectors and/or geographies. Collectively, this Special Issues explains that firm movement across market boundaries is highly consequential, influencing resource-capability mixes inside firms, interfirm relations, market logic and industry value chains, and of course, people, communities and even nations. Specifically, we develop a field-wide perspective of market entry by expanding on the …
