Marketing Commons^™

Why Do Many Consumers Prefer To Pay Now When They Could Pay Later?, Arvind Agrawal, James W. Gentry

Marketing & Entrepreneurship Faculty Publications

Payment timing is conceptualized as a payment characteristic useful in explaining motivations to prefer payment types. Cash, debit cards, and online banking represent consumers' preferences to pay now, while credit cards and loans represent the inclination to pay later. Based on a grounded theory study, a payment‐timing model is developed to theorize consumers' choices of payment types with differences in payment timing. The model presents four motivations for payment‐timing preferences: (1) the extent of rewards salience, (2) the perception of financial stress, (3) adopting heuristics for money management, and (4) the influence of perceived financial ability. Consumers choose payment‐timing options …

2019-December-05-Quillen College Of Medicine Students Chosen For National Leadership Positions, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Cassidy, Paul S., 1908-1998 (Sc 3497), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scans (Click on "Additional Files" below) for Manuscripts Small Collection 3497. Letters written by Paul S. Cassidy, likely in the 1950s, soliciting clients for the sale or purchase of small rental houses on behalf of a company called "The Rental Pool" in Bowling Green, Kentucky.

What Academic Advisors Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2019 gathering of 25 university academic advisors. Female college students in Utah face unique challenges and have lagged their national peers in terms of college completion. Informed academic advisors are well-positioned to help Utah women gain the many lifelong benefits that come from finishing a college degree.

2019-December-03-Research: Prenatal Opioid Exposure, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-December-02-Pharmacy Professor Adding An Appalachian Perspective To Introductory Course, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-December-02-Studies Examine Medication Adherence Among Hiv-Infected Patients, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

College Of Business, Business Career Accelerator, Qualitative Research Study On Student Involvement In Professional Development Activities, Madison Vincent

Honors Projects

The creation and execution of this project began by analyzing the honors project specifications, to design a project that met the Honors College criteria. To meet these criteria, a market research study was conducted to assist the College of Business’s Business Career Accelerator management in understanding the student market of the College of Business. In addition, the study’s goal is to make recommendations utilizing marketing and education frameworks to maintain and increase student usage of the center. The project was executed using traditional market research frameworks, which required conducting in-depth interviews of College of Business students to determine student attitudes …

The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli

Atlantic Marketing Journal

The use of social media and social networking (SM&N) is prevalent in health care. Through social media, individuals can access information to enhance their overall health and well-being. Given that prevention is crucial to a long healthy life, as well as restraining escalating health care costs, this study offers insights into the types of social media and networking platforms that health care consumers consider most important, especially with regard to obtaining Preventive Health Care Information (PHCI). Further, it goes on to identify the demographics of persons who consider social media and social networking platforms as most important. This research used …

2019 Annual Report, Imsa Fund

IMSA Fund Reports

No abstract provided.

The Potential For Using Loyalty Rewards And Incentives Programs To Encourage Transit Ridership And Regional Transportation And Land Use Integration, Christopher E. Ferrell

Mineta Transportation Institute

Transit smart cards can be used as a tool for increasing transit ridership, increasing retail sales in transit-oriented developments (TODs) and eventually, increasing opportunities for retail development in TODs. Instead of providing separate loyalty rewards for each store, or chain of stores, such cards would provide loyalty rewards—in several possible forms, including free transit ride credits, cash rewards, retail purchase discounts, sweepstakes rewards—to all transit riders who patronize TOD retail businesses. Additional rewards could also be given to transit riders who live, work, and shop in TODs, and even to riders who take transit for specific shopping trips in TODs. …

Does E-Learning Service Quality Influence E-Learning Student Satisfaction And Loyalty? Evidence From Vietnam, Long Pham, Yam Limbu, Trung K. Bui, Hien T. Nguyen, Huong T. Pham

Department of Marketing Faculty Scholarship and Creative Works

Prior studies on e-learning service quality were conducted mainly in developed countries; however, little effort has been made in emerging countries. This study examines the relationships among e-learning service quality attributes, overall e-learning service quality, e-learning student satisfaction, and e-learning student loyalty in the context of Vietnam, an emerging country. Survey data collected from 1232 college students were analyzed by means of exploratory factor analysis, confirmatory factor analysis, and structural equation modeling using SPSS 25 and SmartPLS 3.0. The results indicated that e-learning service quality was a second-order construct comprising of three factors, namely, e-learning system quality, e-learning instructor and …

Art And Design Faculty Member To Receive Individual Artist Fellowship.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Faculty member Travis Graves, an associate professor of sculpture, recently received an Individual Artist Fellowship through the Tennessee Arts Commission. The TAC awards IAF's to professional artists who have shown exceptional talent in their chosen disciplines. Graves work examines the relationship between nature, culture, and society's dependence on nature.

For more information on Graves please follow this link:
http://artsmagazine.info/articles.php

Faculty Member Vanessa Mayoraz Interviewed By Burnaway.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Vanessa Mayoraz, who relocated from Geneva to Johnson City, Tennessee, spoke with Seed Space's Rachel Bubis about coming to Appalachia with fresh eyes, experimenting with technology and vegetation, and working outside of a major cultural hub in a Question & Answer session for Burnaway.

Mayoraz's work includes site-specific installations to public participatory projects, themes of memory, fragility and the body to unite her work. She defines her practice, the diverse needs of artists, as well as her experience living and working in a small Tennessee city.

To read the article please follow this link: https://burnaway.org/interview/vanessa-mayoraz/

Bfa Alum Matthew Jessie Featured In Landscape Stories.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

BFA photography alum Matthew Jessie's project It's Hills and Valleys is currently featured online in Landscape Stories. His ongoing series of large format color photographs portray realities of the region of East Tennessee alternate to the history of representation that has defined it for generations.

For more information on the project please follow this link:http://landscape-stories.tumblr.com/tagged/Matthew-Jessie

Birds And Sculpture Exhibit At Slocumb Galleries.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The ETSU Department of Art & Design and Slocumb Galleries in partnership with the Johnson City Public Library and AROHA Philanthropies present Artful Aging: Birds & Sculptures, curated by Angelique Lynch. The exhibition will be on display through September 15, with an artist's reception on September 14 from 5 to 7 p.m.

Artful Aging workshop participants created the mixed media sculptural birds and various avian forms, mentored by ETSU adjunct faculty Angelique Lynch, using various techniques in molding, casting, carving, and assemblage. Lynch is an ETSU alumna who received her Bachelor of Fine Arts (BFA) and Master of Fine Arts …

Bfa Alum Laken Bridges Is New Director Of Adult Education At William King Museum Of .Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to BFA Printmaking Alum and former department adjunct faculty member Laken Bridges on her new job as Director of Adult Education at William King Museum of Art. She received her MFA in printmaking from Clemson University and holds a BA in French and a BFA in studio art from ETSU. Though she is trained as a printmaker, Bridges engages in a cross-disciplinary studio practice involving print, drawing, sculpture, books, and writing. 

Bridges will be in charge of the adult education classes offered at the museum, which is located in Abingdon, Virginia. If you are interested in any of their …

Kelly Porter Honored By Etsu Sustainability Department.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Graphic Design Assistant Professor Kelly Porter, was honored by the ETSU Sustainability Department as a Sustainability Champion.This award is in recognition for her ongoing efforts to make the ETSU community a more sustainable place. Congratutlations Kelly!

Fpa Honors Scholar And Bfa Graphic Design Candidate Shelby Maiden Has Thesis Published.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Shelby Maiden, FPA honors scholar and BFA Graphic Design candidate, recently had her honors thesis published on ethesis.org. In her thesis Maiden states, "The visual and performing arts are inherently bonded to the art of literature; all additionally lend themselves to the narratives of women and their specific hardships. Examination of the relationship between each art form and its history is vital, but perhaps even more essential is the relationship that contemporary art shares with historical activist literature."

To read Maiden's work please follow this link: http://esthesis.org/creating-a-room-of-ones-own-the-feminine-placemaking-of-womanhouse-shelby-maiden/

Mfa Alum Rickey Bump Featured In Etsus Illuminated Magazine.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

2016 MFA alum Rickey Bump is featured in the Where are They Now? section of ETSU's Graduate Studies magazine Illuminated. Bump currently teaches art at the World Foreign Language School in Shanghai, China where he instructs children first through fifth grade. Besides being an educator, he actively makes and exhibits art in Shanghai. To read the article on Bump please follow this link: https://www.etsu.edu/gradstud/documents/illuminated/illuminated_graduate_research_magazine.pdf