2019-November-01-Cardiopulmonary Student Saves Choking Customer,
2019
East Tennessee State University
2019-November-01-Cardiopulmonary Student Saves Choking Customer, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-01-Faculty/Staff Professional Activities,
2019
East Tennessee State University
2019-November-01-Faculty/Staff Professional Activities, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Experiencing Voice-Activated Artificial Intelligence Assistants In The Home: A Phenomenological Approach,
2019
University of Nebraska-Lincoln
Experiencing Voice-Activated Artificial Intelligence Assistants In The Home: A Phenomenological Approach, Valerie K. Jones
College of Education and Human Sciences: Dissertations, Theses, and Student Research
Voice-controlled artificial intelligence (AI) assistants, such as Amazon’s Alexa or Google’s Assistant, serve as the gateway to the Internet of Things and connected home, executing the commands of its users, providing information, entertainment, utility, and convenience while enabling consumers to bypass the advertising they would typically see on a screen. This “screen-less” communication presents significant challenges for brands used to “pushing” messages to audiences in exchange for the content they seek. It also raises questions about data collection, usage, and privacy. Brands need to understand how and why audiences engage with AI assistants, as well as the risks with these …
The Who, Where, What, How And When Of Market Entry,
2019
Colorado State University
The Who, Where, What, How And When Of Market Entry, Gideon Markman, Peter Gianiodis, G. Tyge Payne, Christopher Tucci, Igor Filatotchev, Reddi Kotha, Eric Gedajlovic
Research Collection Lee Kong Chian School Of Business
This introductory, along with the eight articles contained within this Special Issue, highlights and brings greater clarity to entrant-incumbent interactions and to firm movement – when entrants traverse market territories for the creation and/or delivery of offerings, where ‘markets’ include service or product categories, technology or resource spaces, industries, sectors and/or geographies. Collectively, this Special Issues explains that firm movement across market boundaries is highly consequential, influencing resource-capability mixes inside firms, interfirm relations, market logic and industry value chains, and of course, people, communities and even nations. Specifically, we develop a field-wide perspective of market entry by expanding on the …
Bridging The Data Divide Between Practitioners And Academics: Approaches To Collaborating Better To Leverage Each Other's Resources,
2019
Singapore Management University
Bridging The Data Divide Between Practitioners And Academics: Approaches To Collaborating Better To Leverage Each Other's Resources, Sabine Benoit, Sonja Klose, Jochen Wirtz, Tor Wallin Andreassen, Timothy L. Keininghas
Research Collection Lee Kong Chian School Of Business
Purpose: Organizations (data gatherers in the context) drown in data while at the same time seeking managerially relevant insights. Academics (data hunters) have to deal with decreasing respondent participation and escalating costs of data collection while at the same time seeking to increase the managerial relevance of their research. The purpose of this paper is to provide a framework on how, managers and academics can collaborate better to leverage each other's resources. Design/methodology/approach: This research synthesizes the academic and the managerial literature on the realities and priorities of practitioners and academics with regard to data. Based on the literature, reflections …
Strategies That Male Allies Use To Advance Women In The Workplace,
2019
Utah State University
Strategies That Male Allies Use To Advance Women In The Workplace, Susan R. Madsen, April Townsend, Robbyn T. Scribner
Marketing and Strategy Faculty Publications
The purpose of this research study was to identify and examine, from both men’s and women’s perspectives, the specific behaviors and strategies male allies use to successfully support the advancement of women in workplace settings. From a survey of 243 men and women, the team gathered qualitative survey data that were analyzed to identify the strategies and behaviors used by male allies. Top responses included developmental relationships, human resource (HR) processes, leadership development, recognition (both public and private), treating women as equals, and challenging sexist behavior. Some differences existed between perceptions of men and women in terms of the most …
2019-October-31-2019 Notable Women Of Etsu,
2019
East Tennessee State University
2019-October-31-2019 Notable Women Of Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-31-'Fl3tch3r' Juror's Lecture By Sue Coe,
2019
East Tennessee State University
2019-October-31-'Fl3tch3r' Juror's Lecture By Sue Coe, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Competitive Analysis Among Multi-Product Firms,
2019
Asia Marketing Journal (AMJ)
Competitive Analysis Among Multi-Product Firms, Jun B. Kim
Asia Marketing Journal
We analyze and study competition in differentiated product market using public data source. Understanding competitive market structure is critical for firms to assess how their products compete against other firms in a given market. In this paper, we estimate consumer demand, extend clout and vulnerability framework, and study competition among multi-product manufacturers in differentiated product market. For our empirical analysis, we adopt choice-based aggregate demand model and estimate consumer demand while accounting for unobserved product characteristics. Once we estimate consumer demand, we compute full price elasticity matrix and investigate intra- and inter- manufacturer substitutions among consumers. This research offers a …
2019-October-31-Percussion Ensemble Fall Concert,
2019
East Tennessee State University
2019-October-31-Percussion Ensemble Fall Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-31-November Guest And Faculty Artist Recitals,
2019
East Tennessee State University
2019-October-31-November Guest And Faculty Artist Recitals, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Ethically Questionable Consumer Behaviors: Korean And American Perspectives,
2019
Asia Marketing Journal (AMJ)
Ethically Questionable Consumer Behaviors: Korean And American Perspectives, Jungki Lee, Sam Fullerton
Asia Marketing Journal
This study compares the ethical inclination regarding consumer misbehaviors from two countries with contrasting cultural characteristics. National samples of South Korean and American adults provided their perceptions of the appropriateness of 12 ethically questionable consumer actions. The scenarios ranged from illegal actions, such as fraudulently inflating one’s losses when filing an insurance claim to legal, yet questionable, actions such as purchasing an item that the buyer recognizes as having been mispriced. The 12 scenarios exhibited a wide range of mean responses in both countries, thereby supporting the oft-stated premise that consumer ethics is a situational phenomenon. Findings indicate not only …
The Effects Of Social Media Advertising On Social Search In China: Evidence From Luxury Brand,
2019
Asia Marketing Journal (AMJ)
The Effects Of Social Media Advertising On Social Search In China: Evidence From Luxury Brand, Xing Gao, Sang Yong Kim, Da Yeon Kim, Lee
Asia Marketing Journal
This study examines the relationship between social media advertisement and customer interest in the context of luxury brands. Further, this study investigates the effective ways to utilize visual types (pictorial advertisement and video advertisement) and contents types (website link and hash-tag) in social media advertising by proposing a time-series model to estimate the long-term effect of social media advertising on social search. We find that the pictorial advertisements are more effective than video advertisements, which provides a different result from previous existing research. In addition, advertisements using hashtags are more effective than web links due to efficiency of the search …
The Effect Of Construal Level On Variety Seeking Across Subcategories,
2019
Asia Marketing Journal (AMJ)
The Effect Of Construal Level On Variety Seeking Across Subcategories, Jiyeon Suh, Eugene J. S. Won
Asia Marketing Journal
The present study investigates how consumers’ construal level affects their variety seeking behavior when choosing multiple items simultaneously. Especially the authors focus on the perceptual level at which variety seeking takes place and propose that variety seeking can take place not only at brand level but also at category or subcategory level. Categorical variety seeking refers to diversification of one’s choices over multiple brands not within the same category but across multiple categories. Building on construal level theory, the authors expected that people engaging in higher-level construals tend to subcategorize the choice set and distribute their choices across more subcategories …
2019-October-31-Etsu Faculty, Students Play Key Roles In Upcoming Film Festival,
2019
East Tennessee State University
2019-October-31-Etsu Faculty, Students Play Key Roles In Upcoming Film Festival, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-31-Social Media Marketing For Hs Students,
2019
East Tennessee State University
2019-October-31-Social Media Marketing For Hs Students, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Asia Marketing Journal Vol.21 No.3 목차,
2019
Asia Marketing Journal (AMJ)
2019-October-30-Nationally Recognized,
2019
East Tennessee State University
2019-October-30-Nationally Recognized, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-30-National Pan-Hellenic Council Plaza Unveiling,
2019
East Tennessee State University
2019-October-30-National Pan-Hellenic Council Plaza Unveiling, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-30-Nationally Recognized,
2019
East Tennessee State University
2019-October-30-Nationally Recognized, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
