2019-November-12-College Of Nursing Expanding Behavioral Health Outreach,
2019
East Tennessee State University
2019-November-12-College Of Nursing Expanding Behavioral Health Outreach, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-11-Mercury Transit Viewing Planned,
2019
East Tennessee State University
2019-November-11-Mercury Transit Viewing Planned, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Customer-Based University Branding As A Survival Strategy Used By State Universities In Zimbabwe In The Face Of Foreign Competition.,
2019
Universityof Zimbabwe, Faculty of Commerce, Department of Business Studies
Customer-Based University Branding As A Survival Strategy Used By State Universities In Zimbabwe In The Face Of Foreign Competition., Frank Gwavuya, Dzidziso Kamuriwo
Journal of International & Interdisciplinary Business Research (2014-2019)
Customer-based branding is a critical branding approach for almost any organisation. This is also true for state universities, particularly those in Zimbabwe. State-owned universities in Zimbabwe do not receive adequate funding from the Government of Zimbabwe, which is financially challenged owing to a national economy that has been performing poorly for close to fifteen (15) years. Against this background, state owned universities find themselves increasingly obliged to compete for students in order to raise revenue to finance their daily operations as well as capital expenditure. The aim of this study was twofold: to investigate the impact of customer-based branding as …
2019-November-08-November Story Slam,
2019
East Tennessee State University
2019-November-08-November Story Slam, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-08-Rotc Hall Of Fame,
2019
East Tennessee State University
2019-November-08-Rotc Hall Of Fame, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-07-Etsu's Apha-Asp Chapter Earns Honors For Patient Care,
2019
East Tennessee State University
2019-November-07-Etsu's Apha-Asp Chapter Earns Honors For Patient Care, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Nov. 7, 2019)– East Tennessee State University Bill Gatton College of Pharmacy’s student organizations continue to take home honors for their service to patients in the Appalachian Highlands. In October at the American Pharmacists Association Academy of Student Pharmacists (APhA-ASP) Midyear Regional Meeting for Region 3 in Atlanta, Georgia, the college’s APhA-ASP chapter earned two regional awards for patient care activities related to two national patient care projects:
- 2018-2019 Region 3 Award for Generation Rx, an educational program that increases public awareness of prescription medication misuse and encourages health care providers, …
2019-November-07-Beloved Comedy Classic,
2019
East Tennessee State University
2019-November-07-Beloved Comedy Classic, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-06-Board Of Trustees Quarterly Meeting,
2019
East Tennessee State University
2019-November-06-Board Of Trustees Quarterly Meeting, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Who’S Got My Back? Comparing Consumers’ Reactions Topeer‐Provided And Firm‐Provided Customer Support,
2019
University of Richmond
Who’S Got My Back? Comparing Consumers’ Reactions Topeer‐Provided And Firm‐Provided Customer Support, Lan Jiang, Matthew O'Hern, Sara Hanson
Marketing Faculty Publications
This study demonstrates that when an individual encounters a product‐related problem, fellow consumers (i.e., one’s peers) have a unique advantage in providing social support to the affected consumer. Specifically, we find that social support can be a dominant driver of consumer satisfaction when the risk of customer defection is at its highest (i.e., following an unsuccessful attempt to solve the consumer’s problem). Using real‐world data from an online support community, a pilot study finds that if the problem that a consumer faces goes unsolved, satisfaction is greater when consumers receive peer‐provided versus firm‐provided support. Study 1 replicates this finding in …
2019-November-06-Becky Buller And Fairfield Four To Perform,
2019
East Tennessee State University
2019-November-06-Becky Buller And Fairfield Four To Perform, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Addressing The Gap In Consumer Protection For Small Business Consumers Through A Multiple Method Research Program,
2019
Brigham Young University - Provo
Addressing The Gap In Consumer Protection For Small Business Consumers Through A Multiple Method Research Program, Glenn L. Christensen, Sterling A. Bone, Jerome D. Williams
Faculty Publications
For more than a decade we, as academic researchers, have investigated the experience of small business customers seeking financial products for their businesses. We have employed a variety of research methodologies to explore the “lived” experiences of small business owners seeking financing, including matched-paired mystery shopping, video ethnography, depth-interviews, controlled experiments, and surveys. From this research, we show that with limited financial sophistication, entrepreneurial small-business consumers approach the financial marketplace much more like retail financial consumers than sophisticated, corporate customers. Furthermore, we find that the customer service received by these small business customers seeking small business bank loan products is …
The Status Of Women On Utah State Boards & Commissions: A 2019 Update,
2019
Utah State University
The Status Of Women On Utah State Boards & Commissions: A 2019 Update, Susan R. Madsen, Megan Roper
Marketing and Strategy Faculty Publications
Research shows that organizations will increasingly thrive when both men and women hold leadership roles. Gender inclusivity benefits not only businesses, but also entities such as churches, state legislatures, city councils, state governments, and state and local boards and commissions. Studies have shown that there are numerous benefits to attracting, retaining, promoting, and empowering women within organizations and entities. These benefits are discussed at length in a previous brief titled “Why Do We Need More Women Leaders in Utah?”2More specifically, research demonstrates the need for the government—and democratic governance processes in general—to reflect gender diversity accurately within its constituency at …
What Women In Medicine Can Do To Strengthen
The Impact Of Utah Girls And Women,
2019
Utah State University
What Women In Medicine Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen
Marketing and Strategy Faculty Publications
This idea sheet is based on a 2019 gathering of 25 female medical practitioners (physicians and advanced practice providers). Wellinformed health care providers are uniquely positioned to support and strengthen girls and women over a lifetime. This discussion focused on how practitioners can influence through providing quality patient care, serving as visible role models, educating their communities, mentoring, and advocating broadly to promote women’s wellbeing.
2019-November-05-3mt Competition,
2019
East Tennessee State University
2019-November-05-3mt Competition, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-05-Professor Receives Nih Funding To Study Pharmacists’ Impact On The Opioid Crisis,
2019
East Tennessee State University
2019-November-05-Professor Receives Nih Funding To Study Pharmacists’ Impact On The Opioid Crisis, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-05-Veterans Day Ceremony,
2019
East Tennessee State University
2019-November-05-Veterans Day Ceremony, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-11-04-Dr. Wilsie Bishop,
2019
East Tennessee State University
2019-11-04-Dr. Wilsie Bishop, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-11-04-Dr. Elwood,
2019
East Tennessee State University
2019-11-04-Dr. Elwood, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-11-04-Dr. Audrey Depelteau,
2019
East Tennessee State University
2019-11-04-Dr. Audrey Depelteau, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-11-04-Dr. Dawn Rowe,
2019
East Tennessee State University
2019-11-04-Dr. Dawn Rowe, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
